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Vms Events Profile
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- 3. OUR SERVICES Promotions E-Marketing Retail Services Activation Holistic 360 Integrated Marketing Service o Approach Direct Marcom Marketing Response Management
- 4. EVENTS & PROMOTIONS Static Promotions Alternate Transportation Mobile Medium Promotions Promotions Promotions Customized Promotion Merchandise
- 5. RETAIL ACTIVATION Large Field Force Activation Market / POP/ POS Competition Development Intelligence Retail Activation Shop In Shop Sampling & Audits Kiosk Mystery Shoppers Development .
- 6. DIRECT MARKETING Customized EDM/SMS Mailers Broadcast Loyalty Programs Follow Up’s Direct Marketing
- 7. RESPONSE MANAGEMENT Post Sales Follow Up/ Toll Free No’s Lead Response Paid / Unpaid Generation & Management Management Events Relationship Calls
- 8. e-marketing e- marketing Online Response Tracking & Website/Microsite management Hosting Services E-Mailer
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- 10. EXHIBITIONS & STALLDESIGN
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- 28. CHANNEL ACTIVATION CHANNEL ACTIVATION HCL– REATAIL ACTIVATION BRIEF To come up with a solution for the entire retail channel of HCL, keeping in mind all aspects i.e. Point Of Purchase, Dealers & Distributors, Product Demos & Launches.
- 29. CHANNEL ACTIVATION Description: • VMS India came up with a holistic solution of bringing all aspects of retail under one roof and making the entire process more measurable & quantifiable. • Few of the responsibilities taken on by VMS India for HCL were: • Dealer Activation. • Dealer Support Programs • Product Launch & Product Placement support.
- 30. CHANNEL ACTIVATION • In Shop Demonstrator (ISD)management (150 sales employees managed, driven & trained by VMS India, On VMS India Rolls.) • Unit sales, Product Sales & ASP (Average Sales Price) Drive Support. • Merchandising Support. • Training Support • Monitoring Support (Pan India HCL tracking of Sales, Merchandising, Stocks , Dealer Network , Sales Employee Attendance, competition Monitoring, Salary support & Market Feedback). • Manpower Hiring.
- 31. CHANNEL ACTIVATION SCALE Pan India,Covering all aspects of Retail Activation , 130 Dealers, All major Distributors , 150 ISD’s , Across country Monitoring System. BUDGET 60 Lakhs
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- 46. CHANNEL ACTIVATION CHANNEL ACTIVATION CYBERMEDIA – CHANNEL ACTIVATION BRIEF: The client brief was crisp “ Need to get influencers & decision makers in prospective companies to know the benefits of our products & let the same be conveyed by experts.
- 47. CHANNEL ACTIVATION Description: • VMSIndia came up with a pan – India activity plan. • The plan was to tap the prospective TA in respective 20 cities. • Get all of them to one location & let the experts take on from there. • A extensive response activity was done where all the prospective TA was invited to a night of info & experience sharing followed up with a dinner & cocktail ceremony. • The entire event was made as an interactive session with the TA open to ask all queries from the experts.
- 48. CHANNEL ACTIVATION SCALE Pan India,20 cities , covering around 2000 MD/CEO & influencers of prospective companies. BUDGET 60 Lacks ACHIEVEMENT A very successful event resulting the client to expand the same activity in another 20 city activity.
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