This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. We think each has its own benefits and you can learn about them here.
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
Digital Marketing PowerPoint SlideshowAudreyMassie
This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
Digital Marketing PowerPoint SlideshowAudreyMassie
This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Infographic: IBM Commerce for Insurance - 360 Degree Customer Experience!Lynn Kesterson-Townes
360° Customer Experience delivers compelling policyholder experiences that improve insurance customer loyalty and retention rates, optimize cross-sell and up-sell opportunities and maximize profitable customer growth by combining omni-channel customer engagement, customer analytics, and customer experience for service capabilities.
There is a tsunami of web development happening daily. This could range from large enterprise web platforms to a small start-up web page. And what an opportunity for your business to get involved with an exciting and fast changing environment. More and more companies will focus on their web presence and who better to bring it to life than a modern and responsive website with new technology and a faster way to reach a huge audience out in the world wide web
Grab these opportunities they are only going to get better and better and the true joy of this is that these are short to market projects so you will definitely see your hard work produce results. This is a great place to be
Designing an integrated campaign that generates action and gets results
Consider what the elements of an integrated campaign are and how they fit together. As a case study I could talk about our Broker campaign which has won an award as campaign of the year (Broker) at the recent Marketing and PR awards run by Incisive media/Post magazine – a key trade media title in the insurance space.
This is a presentation about my company's solution.
I made it for promotional purpose to customers abroad.
The solution is well-made product
-it is developed by large insurance companies and offered stable management for years-
but, I'm wondering if the presentation succeed to tell you about all of its fabulous features.
If you have some opinions to improve this presentation, please give me some feedbacks.
Successful online insurance – superb customer satisfaction with the help of g...Human Interface Group
Taking out an insurance online is not the same as buying a pair of shoes in a webshop. For the latter you choose a model and a colour, you enter your size and you click ‘Send’. An insurance however, comes with a lot of conditions and parameters. Simple tasks - like putting your signature at the end of the contract - can become quite complex online.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And EngagementQuekelsBaro
Analytics, data, and AI have the potential to enrich marketers’ understanding of their customers’ experiences in order to deliver meaningful, relevant experiences in the future.
Maturing markets, tight capital, increasing risk: these are just some of the pressures facing the insurance industry today. Faced with a host of challenges from empowered customers to technological innovation, insurers have to become essential to their customers and ecosystem partners. Past approaches will no longer suffice. It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Engage the power of cognitive commerce! Benefit from more than 200 breakout sessions including marketing, customer analytics, and digital experience! Join us for an insurance roundtable and networking dinner!
Who are today’s most attractive insurance customers? What turns them on? What does this mean for your own marketing and communications activities? Insurance marketers have an ever-growing range of tools at their disposal. But, what works for one target segment may repel the next. Even the same customer may need to be managed differently depending on the customer’s immediate situation. This presentation will provide a look at how marketers can combine a better understanding of today’s insurance customers with data, branding and a comprehensive system of engagement to build compelling and consistent brand experiences with customers and prospects.
Interactions between insurers and their policyholders are evolving. Behavioral segmentation is key to understanding and engaging today's insurance customer. We have several recommendations for action that we think insurers should adopt.
To succeed in the Internet age, insurance marketers have to be more nimble, more innovative and better able to communicate with their customers, both for themselves and through their partner ecosystems. IBM’s Commerce portfolio for Insurance can help insurers achieve their marketing engagement goals. Insurance industry marketing executives need to reach prospective and current policyholders in context at every point of the purchase process by innovating personally relevant and rewarding experiences that draw customers in and keep them engaged. IBM’s Commerce portfolio helps insurance marketing leaders take an integrated approach to customer engagement.
Insurance companies - Join us at IBM's InterConnect 2015 in Las Vegas, February 22-26. Take part in our insurance industry round table on Wednesday, February 25 entitled, "Customer-Activated Operations".
360° Customer Experience delivers compelling policyholder experiences that improve insurance customer loyalty and retention rates, optimize cross-sell and up-sell opportunities and maximize profitable customer growth by combining omni-channel customer engagement, customer analytics, and customer experience for service capabilities.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Today, insurance is more than B2B or B2C. It’s also C2B: customer-to-business. Insurers,
put your customers at the center of everything you do.
Become a C2B insurer with IBM
In the front office:
Gain customer insight
Personalize relationships
Provide a seamless brand
experience
3. Customer
Show me you know me
Give me a consistent
experience across channels
Provide me relevant content
Business
Acquire and grow customers
Drive revenue
Build brand loyalty
CMO
Use data to drive decisions
Be agile and innovative
Deliver results that grow
the business faster
Expectations for insurance marketers have exploded
4. Technology has made more possible but not easier
I need my applications
to talk to each other.
I can’t access a single view of
policyholder data across channels.
It is too hard to offer relevant offers
and content to my policyholders.
“ ” “ ”
”
Getting the right analytics to inform
interactions in real time is difficult.
”“
“ It is too hard to provide a
consistent experience
across channels“
”I can’t react to my
policyholders in real time.
”“
5. A new way to work
for marketers in insurance organizations
Agility: Freedom to innovate
Analytics: Use analytics for impact
Design: Collaborate to create experiences
6. Together with our clients we defined a framework for insurance marketing
7.
8.
9.
10.
11.
12.
13.
14.
15.
16. IBM Marketing Solutions
IBM Marketing
Software
IBM Marketing
Cloud
Rapid time to value
Subscription based
Multi-tenant SaaS
Robust integration platform
Highly scalable
Deployed on premises
Shared
Capabilities
New innovations
Continuously improving
Cross platform
17. Octagon Insurance
Octagon, an early-stage European insurance company used IBM Marketing Solutions to enable the online
marketing team to review replays of specific user sessions and quickly uncover why customers were dropping
out of the online application process.
22% 40%increase in
conversion rates
reduction in
validation errors 330%Overall ROI
18. A
A French Insurer
A French insurance company uses IBM Marketing Solutions to eliminate the complexity from developing
profitable email campaigns and aggregate disparate customer date into a single view while also enabling
marketers to use analytics to segment customers down to the most specific marketing criteria.
50% 60%email
open rate
reduction in
email costs 2x increase in
growth revenue
19. Humana
Humana is using IBM Marketing solutions to engage their members with personalized, meaningful,
timely and relevant communications.
180%
Increase in
email open rates 12M
Members provided
with relevant
communications
Editor's Notes
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
So if we think about what some of the challenges are that marketing leaders and sales leaders are facing day in and day out:
Challenges:
• Understand customers and their intentions
• Deliver a consistent customer experience across all channels
• Engage customers at the right times/places
• Provide customers what they want when and where they want it
Solutions:
Digital Marketing to quickly design and automate consistent digital customer experiences
• Lead Management to Capture, qualify and nurture leads
• Customer Experience Analytics to understand the what, why, and how of customer behaviors
• Journey Design to Collaborate across a team to design and continually improve customer experiences
• Omni-channel marketing to Acquire and grow customer relationships across all online and offline channels
• Real time personalization to Dynamically serve up relevant content, offers and recommendations
For issues facing Insurance Marketing executives, IBM Commerce can help. All of what you need is ready today – IBM Marketing, Sales and Customer Service, Customer Analytics for customer engagement and for the complete commerce cycle – we have Procurement, B2B Integration and Payments –– Cloud, SaaS and Hybrid offerings - to get you going quickly – highly visual - easy to use … and kept up to date … in the Cloud ….
IBM Commerce takes an integrated approach to engagement with customers and partners. IBM Commerce brings the customer – front office operations of marketing and selling -- together with the back office areas of underwriting and payment processing.
IBM Commerce – brings it all together
For Marketing and Sales and eCommerce leaders who would benefit from having the ability to deliver personalized content in context to customers and prospects across all channels so they can:
engage personally with their customers and prospects
drive better email marketing across all channels
leveraging customer data to its full potential
see what the customers experience is with their brand online on mobile devices
For operations, compliance, and IT leaders that would benefit from growing business value by helping them engage in new and innovative ways with partners with speed and flexibility who want to:
synchronize your value chain with 100% of your ecosystem partners
gain control and oversight of file transfers between people and devices
process a wide variety of payments securely
Insurers can gain Customer-Focused Operations by synchronizing critical data information flows across their entire value chains with Multi-Enterprise Process Collaboration.
The job of marketing in insurance today looks nothing like it did 2 or 3 – let alone 5 – years ago.
The job has changed tenfold in scope and complexity. Consider these changes:
Database marketing was about a known set of attributes with segmentation updated 1-2x a year; now the types of relevant customer information are constantly growing and you are expected to assemble it into dynamic customer profiles
Campaigns were all scheduled and pushed out; now they are increasingly triggered by customer events and personalized dynamically
The number of channels to reach each customer has exploded across paid, owned and earned
Offers have gone from only product and price to much broader sets of relevant services and experiences – many that may not be owned by marketing or even your company
Through it all, you have to deal with exploding data and analytics to know customers better, identify new opportunities, demonstrate and improve results
Suggested further reading:
HBR article on the New Basics of Marketing dedicated to the rise of the chief marketing technologist: https://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist
New IBM-Wharton CMO executive Education program: http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/the-cmo-advantage
CMO Insights from the IBM Global C-Suite Study:
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=XB&infotype=PM&appname=GBSE_GB_TI_USEN&htmlfid=GBE03593USEN&attachment=GBE03593USEN.PDF
In 2013, at least 9 out of 10 CMOs across all industries believe they will need to invest in digital technologies in the next 3-5 years to better reach customers. Included in this is the need to develop new strategies for managing big data.
Insurers realize they must leverage and optimize the value of big data. But, improving customer experience by better understanding behaviors drives slightly less than half (47%) of all active big data efforts in insurers. (The other drivers of insurers’ Big Data projects are: risk/financial management (27%), new business model (12%), operational optimization (7%), employee collaboration (7%).)
Insurers are beginning to realize the importance of using big data to become more customer-responsive. A recent IBM study found that 74 percent of insurance companies surveyed report that the use of information (including big data) and analytics is creating a competitive advantage for their organizations, compared with 63 percent of cross-industry respondents (also, compared to 35 percent of insurance companies that reported an advantage in IBM’s 2010 New Intelligent Enterprise Global Executive Study and Research Collaboration, this represents a staggering 111 percent increase in just two years).
So, in addition to all of their other tasks, marketing and customer engagement executives are now also tasked with understanding how to leverage technology to better accomplish their priorities (understanding the customer, providing a seamless Brand experience, and elevating performance). Luckily, IBM integrates technology seamlessly into customer-activated IBM Commerce solutions for insurers.
To meet the demands of the empowered policyholder, insurers must transform to a model of continuous customer engagement that:
Sends offers when customers are most likely to purchase
Provides relevant content that informs the buying decision
Makes useful recommendations about products and services
Gives customers a means to share ideas and opinions
Intervenes when customers are struggling
Rescues at-risk customers before they churn
Matches service levels with expectations
Understands and respects customer preferences
Identifies, develops and rewards brand advocates
Serves and sells to customers in their preferred channels
And, ultimately, provides a compelling, seamless Brand experience
These tasks fall to the insurer’s Marketing and Customer Engagement functions.
Marketing and customer engagement executives today are on the threshold of major changes in the insurance industry. The digital revolution is transforming the marketplace. Empowered customers can see – and say – more about the insurers that serve them than ever before. Insurance customers’ expectations are rising. They want better products and services, more choice and more value.
But this revolution has also left many insurance industry marketing and customer service executives struggling to respond.
At the same time, the digital revolution is providing unprecedented opportunities to engage with customers. But any insurer that wants to realize the potential of new information and communication technologies faces a daunting task. For example, they must intercept and interpret vast quantities of data to discover customer insights. They must craft personalized consumer offers in real-time. They must turn first-time visitors into repeat customers and loyal advocates. They must break down channel and organizational siloes to provide customers with a seamless Brand experience throughout their lifetimes.
Insurance industry marketing and customer engagement executives have to do more than ever before. We’ve boiled down the insurer marketing & engagement priorities into three key categories:
Design: We want to enable marketers (IBM Journey Designer)
Analytics: Understand your customer so you can create more effective actions (IBM Customer Experience Analytics including IBM Digital Analytics, IBM Tealeaf customer behavior analytics, and IBM Journey Analytics)
Agility: Rapid experimentation with new technologies (Universal behavior exchange)
6
Insurance marketers face a number of challenges. Designing and delivering experiences that satisfy policyholders’ high expectations top the list. It is the job of insurance marketers to develop long-term relationships with policyholders. In the insurance context, customer interactions happen as part of multi-event, multi-channel journeys.
When it comes to designing, executing and evaluating customer experiences, there is a new way to collaborate across departments and disciplines. IBM Journey Designer helps you align your customer engagement plans and outcomes with business goals. It empowers your team to effectively design and collaborate in real-time so you can deliver personalized experiences to your policyholders, including building tailored experiences by customer segment. Designed to work with multiple marketing platforms, you can reduce your execution time by automating content delivery across online and offline channels, gain real-time feedback to understand where adjustments are needed and quickly update your customer experiences to optimize results.
Design experiences that delight your policyholders with IBM Journey Designer.
One of the biggest challenges for insurance marketers today is to understand how policyholders interact with their brand across the multitude of interactions regardless of channel, so they can deliver consistent, exceptional and seamless policyholder experiences. Understanding policyholders requires seeing their entire journey. But, connecting the dots is difficult, resulting in disjointed policyholder experiences from various channel interactions.
IBM Journey Analytics is the first solution to automatically visualize and quantify the paths that policyholders take, across channels and touch points to reach acquisition, sales and advocacy.
IBM Journey Analytics:
Visualizes the policyholder journey across channels to convert insights into impact
Collaborates with IBM Journey Designer! Collaboration and sharing with Journey Designer for data driven design of the policyholder experience
Uses interactions and audiences from multiple ecosystem solutions and partners
Understanding of journeys is enabled by a data exchange. IBM Journey Analytics is fueled by data from across the customer engagement ecosystem. Connect with IBM’s partner network through the new open, publisher-subscriber universal behavior exchange. Insurance companies can quickly adopt new customer engagement approaches and technologies in a rapidly innovating market through a unique, open approach to sharing policyholder data.
A universal behavior exchange connects policyholder behavior, profile and segment data in real-time from any application (IBM or partner). Identities are joined through common ID, delivered via API.
Due to these capabilities, IBM universal behavior exchange technology provides a frictionless flow of policyholder behavior, profile and segment data in real-time between any two applications, from IBM or certified partners.
C2B is customer-to-business. The customer is always right, and they are right to expect more. Rising expectations include the desire to be understood and valued in the moment. Engaging customers in the insurance industry is about cultivating meaningful relationships. IBM can help you do just that, easily designing and executing cross-channel experiences that make your policyholders ask for more. Tailor interactions by segment and individual, across channels, devices and time, to build loyalty and grow your C2B business.
For insurance marketers, we have IBM Marketing Solutions that allow you to engage customers with relevant and rewarding experiences in real-time
If we think about what some of the challenges are that insurance marketing leaders and sales leaders are facing day in and day out:
Challenges:
• Understand policyholders and their intentions
• Deliver a consistent policyholder experience across all channels
• Engage policyholders at the right times/places
• Provide policyholders what they want -- when and where they want it
Solutions:
Digital Marketing to quickly design and automate consistent digital policyholder experiences
• Lead Management to capture, qualify and nurture leads
• Customer Experience Analytics to understand the what, why, and how of policyholder behaviors
• Real time personalization to dynamically serve up relevant content, offers and recommendations
• Omni-channel marketing to acquire and grow policyholder relationships across all online and offline channels
Turn visitors into repeat customers and loyal advocates by continuously engaging them across digital channels and devices with Digital Marketing.
IBM Digital Marketing helps insurers improve engagement, conversion rates and revenue through targeted and personalized digital marketing automation. IBM digital marketing solutions enable you to use data about customer behaviors, from a variety of sources, to inform and promote personalized customer interactions in near real-time. Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order value.
Digital Marketing: Delight customers with targeted messages on the web, and via email and mobile. Increase cross-sell with digital recommendations
To accelerate your path to value with these products we’ve also aligned them with unlimited customer support and a choice of optional services.
All customers get unlimited customer support. Call as often, anyone in the org can call, it’s not like other vendors where you will get a charge
To get you started with the modules optimally we offer implementation services
Education services and on-demand ware
Best practices consultations and/or actionable outsourcing on the entire portfolio of digital channels
Dedicated Web Analysts to reduce costs associated with acquiring, training and retention of scarce personnel
Unique closed-loop data analysis between digital media spend and web site performance
Experience with B2C and B2B clients & virtually all verticals
Sample offerings
Digital Agency of Record
Web Site Performance Optimization
Best Practices Workshops
Attribution Analysis
Tagging Architecture Audit
Advertising, Social, and/or Mobile Media campaign creation and optimization
Sophisticated A/B Testing of Digital Media and Personalized Product Recommendations
Insurance customers and prospects have more access, more information and more choice. They want to have experiences tailored to their needs, interests and expectations.
What does this mean to insurance marketers?
As an insurance marketer, you need to market to the individual policyholder
Marketing becomes about interactions – not transactions
You need to transform the customer experience to increase loyalty and drive revenue
IBM lead management solutions help you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time.
Email Marketing has been around 15years or so and at this point is used by the majority of marketing departments regardless of business type (B2B or B2C), company size and industry. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. The term is usually used to refer to: sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something. Heavy senders of email include retail and ecommerce, media, travel and financial services.
Lead to Revenue Management (also called Marketing Automation) is focused on managing the interaction and hand-off between marketing and sales. A company needing lead management technology is usually generating more leads (typically through a content-based marketing strategy) than their sales team can handle. They need to determine which inquiries should be turned over to sales as they are ready to buy (scoring) and which inquires should go into nurture programs (automation) until they exhibit stronger buying signals and are ready for direct sales interaction. Use of lead management programs helps to manage the lead flow (through scoring) and reduce lead waste through nurturing (automation). There is typically a CRM system involved. Usually implemented in B2B companies with software and technology as a key industry.
The insurance industry today is exposed to structured and unstructured sources of data (e.g., call center recordings, customer emails, telematics data, agent/broker emails, weather data, and social media feeds, etc.). This enormous amount of data can help insurers become more customer centric.
Customer analytics helps by getting a complete view of customer data …
Do you need Customer Analytics? Starting questions:
When you identify a problem on your website, how do you drill into the data to understand why it is happening?
How are you currently leveraging your site data to execute marketing campaigns?
How do you benchmark your KPIs to know when there is a problem?
How do you manage marketing attribution?
Do you have a holistic view of customers across devices and time? How are you currently using that understanding?
How are you gathering social insight into customer preferences and pain points today? Are you limited only to Twitter/FB, or measuring other communities too?
Where in your organization is customer retention influenced, and how do you manage the decisions there?
How do you enable all your customer touch points to make the next best offer?
How do you achieve profitable retention?
Do you know when a customer interaction has just increased the retention risk? Can you adequately respond to such situations?
Customer analytics can tell you who your customers are, what they are doing, what they want, and how and when to reach them. With these insights, you can create personalized experiences that win more business and drive loyalty.
No longer is it ok to batch marketing interactions based on demographics. Today’s connected and empowered consumers expect insurers to deliver personalized experiences that are context-aware and “maximize the moment”.
Consumers expect insurers are doing an analysis of structured and unstructured data to provide:
Real-time and location aware offers
Contextual hyper-personalization
IBM’s Real-Time Personalization solutions enables insurers to take full advantage of every customer interaction and life stage. IBM solutions for real-time personalization can help you create a deeper engagement with customers by sharing offers and recommendations that are relevant and timely. Better customer engagement drives higher conversion and retention rates and increases customer value throughout the lifecycle.
Dynamically turning this amount of data into effective campaigns and engagement requires operating at unprecedented scale.
Only IBM’s Real-Time Personalization solution bundle enables you to take full advantage of every interaction and life stage.
End-to-end solution that enables marketers to engage in design, creation, and delivery of relevant and personalized offers and product recommendations to all real-time channels
Enable insurers to spend more time on understanding customers and personalizing their marketing experience, vs. setting up systems for execution
Can leverage customer data from any data source including real-time behavioral data to create targeting strategies and offers that are right for the individual, time and place
Deliver dynamic offers, recommendations and messages through pre-built integrations to all real-time channels including mobile devices
IBM Interact: Increase customer engagement and conversion rates through dynamic offer personalization of marketing offers and messages (multi-channel).
Easy to use point-and-click, drag-and-drop UIs enables marketers to engage directly in defining and maintaining segmentation and offer eligibility logic
Universal Dynamic Interconnect (UDI) technology allows marketers to leverage historical (in-house) and live contextual data for real-time targeting
Sophisticated self-learning algorithm automatically determines the right offer at right time, at scale, in milliseconds.
Multi-channel integration coordinates targeting across any (and all) real-time channels including website, call center, retail / POS, ATM, Kiosk, mobile, etc.
Xtify: Delivers rich, engaging, personalized content to mobile consumers in the form of permission-based, mobile messaging / push notifications from your owned digital properties
Send simple notifications via mobile device operating system or rich notifications via mobile application inbox
Dynamically trigger content for display on mobile websites based on the passive or active actions
Consumers are becoming truly multi-modal. The number of customer interactions points are growing and how customers shop for insurance has changed. Meeting the service and sales requirements of today’s customers means that insurers need to deliver improved sales and service experience through more effective channel management and a seamless experience across channels. With the growth channels and new ways to connect to the customer, insurers also need to provide the right channel mix, the proper incentives and commissions for each channel and optimize each channels profitability.
IBM’s Omni-Channel Marketing solution enables insurers to engage customers in context at every point in the purchase lifecycle.
Omni-Channel Marketing drives cross-channel engagement by:
Promoting organizational alignment -- Helps reduce channel silos through collaboration and measurement
Delivering brand consistency -- Drives consistent messaging across offline and online channels
Creating an integrated, customer journey -- Aligns with customers’ expectations on their channel of preference at the right moment
Enabling solutions – Campaign, Contact Optimization, Interact / Opportunity Detection, eMessage / Xtify mobile messaging, Marketing Operations / Marketing Operations On Demand
IBM introduces IBM Marketing Cloud innovations to help close the customer experience gap — making it easier to understand and design meaningful policyholder experiences across applications, devices and time to accelerate today's results and tomorrow's ambitions.
Addressing new market dynamics, marketers can now tap into new analytics and design capabilities from IBM as part of the IBM Marketing Cloud integrated solution or as individual offerings:
IBM Journey Designer – A virtual whiteboard where practitioners on multiple teams within an organization can collaborate with a single view of a customer's journey to make more informed decisions. The design point of this capability is as simple as a drag and drop where they can now effectively plan, design, create and execute multichannel campaigns based on insights learned over time to deliver more meaningful and relevant experiences to engage with the customer.
IBM Journey Analytics – Marketers are challenged with vast amounts of data generated on each customer every single second. For example, a customer who goes into a store to look at an item, then checks comparable products and prices via mobile device, gets feedback from family and friends on a social channel --- to ultimately make a purchase via an iPad. In the growing omni channel phenomena, IBM Journey Analytics allows marketers to visualize and quantify actual customer journeys -- to help deliver more relevant experiences with greater precision to build brand loyalty.
IBM Customer Experience Analytics – A single platform unifies IBM's Journey Analytics, Digital Analytics, and customer behavior analytics capabilities. Marketers now have a complete view of how brands engage with their customers. For example, brands can see what content they are looking at, whether they are buying, registering, and/or downloading. Brands can also understand why things are happening such as why the customer didn't complete a registration or abandoned a shopping cart, and take the corrective action to re-engage the customer to nurture brand loyalty.
IBM Commerce Insights -- Marketers, merchandisers, product managers can now pin-point the causes of under-performing products and categories on an e-commerce site, or point to relevant data and insights to quickly respond to a competitor or changing market conditions with IBM Commerce Insights. This offering delivers predictive analytics to understand a customer beyond simple purchase patterns by having deeper insights into their online buying patterns and providing their real-time reaction to different marketing and merchandising tactics.