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Organizational structures and processes managers use to oversee new product development

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Sameer Mathur
Sameer Mathur

Cross functional teams in concurrent product development resemble a football match, with different teams representing players that pass the new product back and forth among each other. The goal is to bring the product to market, with stage gate systems representing checkpoints like the goal line that must be passed along the way. The document provides an analogy comparing cross functional team collaboration in new product development to a football game.

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CROSS FUNCTIONAL TEAMS .
CONCURRENT PRODUCT DEVELOPMENT CLOSELY RESEMBLES A FOOTBALL MATCH WHERE : PLAYERS≡ DIFFERENT CROSS FUNCTIONAL TEAMS. FOOTBALL≡ NEW PRODUCT BEING DEVELOPED PASSING THE BALL AROUND≡ PASSING THE NEW PRODUCT BACK AND FORTH AMONG DIFFERENT CROSS FUNCTIONAL TEAMS GOAL≡ MARKET
STAGE GATE SYSTEMS
• • • • •
• http://www.rgbstock.com • http://www.gratisography.com • http://pixabay.com • http://www.fontsquirrel.com • http://www.dafont.com • http://www.awwwards.com
Created by Sonal Choudhary , IIT BHU , during an internship by Prof. Sameer Mathur , IIM Lucknow. www.IIMInternship.com

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Organizational structures and processes managers use to oversee new product development