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scope of
Social human
turns
Social needs
As defined:
What is
marketed?
goods
events
experiences
persons
places
properties
organizations
information
ideas
Who markets?
Marketers are sellers and buyers asthere isa
mutual exchange
Market:group of buyers and sellers.
Types of Market:
1.consumer market
2.business market
3.global market
4.govrnment and non profit.
Complementary products and services spread
over diverseindustries.
MOHAN SAWHNEY
Physical & digital markets.

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