Stages in developing new products and services
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The document outlines the stages involved in developing new products and services. It describes how senior managers review criteria at key decision points called "gates" to determine whether to proceed with development, cancel the project, hold it for further review, or recycle the ideas. It then provides credits to the sources used for images and fonts in the presentation.
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What major psychological processes influence consumer response to the marketi...
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Stages in developing new products and services
- 1. STAGES IN DEVELOPING NEW PRODUCTS AND SERVICES
- 3. Senior managers review the criteria at each gate to make one of four decisions – GO, KILL, HOLD or RECYCLE.
- 6. RANDOM IDEAS HIGH POTENTIAL NEW PRODUCTS
- 11. RECAP • • • •
- 12. CREDITS • http://www.rgbstock.com • http://www.gratisography.c om • http://pixabay.com • http://www.fontsquirrel.co m • http://www.dafont.com • http://www.awwwards.com
- 13. Created by Sonal Choudhary , IIT BHU , during an internship by Prof. Sameer Mathur , IIM Lucknow. www.IIMInternship.com