The document provides an overview of a sales team as if it were the cast and crew of a theatrical production, with the sales manager as the director. It discusses the sales manager's role in knowing their team, gaining respect and trust, and setting the stage for success. It describes successful salespeople as passionate and hungry to be stars that live for making deals and earning commissions. It emphasizes the importance of knowing and entertaining the audience to ensure their continued business and loyalty. The goal is for the sales team to deliver a great performance that gets applause and keeps the audience coming back for more.

1. No business like Sales business
Executive Producer
The Sales Manager
&
Staring the Sales Team

2. Agenda
• No business like sales business
• The director
• The Stars
• The stage
• The audience
• Lights, camera, action
• The applause

3. No business like sales business
• Selling is a unique art
• It produces
– Many of the richest people in the world
– Many very frustrated people
– As well as many downright disheartened people
• Stars are born
• Co-stars developed
• Falling stars aplenty
• It is definitely not a place for the feign hearted
• But when the deals come rolling in there is no better
rush

4. The director
• A great sales manager means a great team
• Know your cast
• Gain their respect
• Then their trust
• You are the expert
• You set the stage
• It’s not what you command, but how you command!
• Stars, co stars, and falling stars
• Setting the boundaries
• Coaching the result
• Rewarding a great performance

5. The Cast
• Successful sales people are a species of their own
– Pre Madonna's
– Drama Queens
– Passionate and emotional
– Hungry and Determined
– Smart and cunning
– Fast with the tong
– Want to be the star
– live for the stage
– hunt the applause
– love the “chaaching” $$$$$
– Fun, Fun, Fun!!

6. The audience
• Know your Audience
• Don’t let them down
• They are your meal ticket
• A good performance makes for a loyal audience
• Give them what they want
• Be entertaining
• They love to be wowed
• They want consistency

7. Lights, Camera, Action!!
• Hit today gone tomorrow
• Great content delivery
• Don’t forget your back stage crew
• Many hands make light work
• To many cooks spoil the broth
• Focus on your star qualities
• Each crew member has their set of specialised skill
• Review, rework, rewrite
• Keep it fresh
• The audience is the central point of success

8. The applause
• A successful show gets the applause
• The more applause the more fun
• Standing ovation
• Keep them coming back
• You own the keys
• The show never ends
• Super starts can choose their next gig!