This document provides a buyer persona overview for Tight Schedule Steven, who is the head of the Miami International Film Festival. It describes his background, demographics, goals, challenges, and how partnering with Starbucks could help support his festival events and local art partnerships. It suggests Starbucks could provide an array of beverages and help boost company morale as a vendor for film festival and art events in Miami.

1. STARBUCKS
Buyer Persona Overview
October 2015

2. Tight Schedule Steven

3. Tight Schedule Steven
• Background
• Head of Miami International Film Festival
• Graduated with BFA in Film Production, spent career in different film heavy cities, producing
short films, evaluating and critiquing film
• Married to partner (public relations specialist of Zubi Advertising) with one child
• Demographics
• Men
• Ages 30-45
• Dual Household Income: $160,000
• Urban
• Hispanic/Latino Community
• LGBT Community

4. Tight Schedule Steven
• Identifiers
• Fast-Paced Energy
• Has a consistent morning and night routine
• Loves working with directors in creative process
• “Luck is when preparation meets opportunity”

5. Tight Scheduled Steven
• Goals
• Host festivals that highlight narratives that are not often shared
• Support local Miami arts with visibility
• Challenges
• Supporting an entire team coming from diverse backgrounds with a various
experience in film, while all focusing on the company’s goal
• Showcasing films that will gain high volume of attendance while also supporting our
vision

6. Tight Schedule Steven
• How we help?
• Partnering with company during Miami International Film Festival events and
providing a larage array of beverages to the team…Help Support WITHIN first!
• Be a vendor for local Miami art events in partnership with Miami International Film
Festival
• Real Quotes
• “Majority of my days consist of me sitting for 30 minutes total and the rest running
around my office with Starbucks!”
• “I have to constantly think of ways to entertain the present while predicting the
taste of the future.”

7. Tight Schedule Steven
• Common Objections
• The lines are way too long for a team that works in a field that is way too fast.
• Employes can provide their own coffee if it is too much of a hassle.
• Marketing Message
• Company Morale Initiative
• Elevator Pitch
• Starbucks can give you the jump start to improving morale within your company. We
have an endless amount of drinks, pastries and meals that will fill your team with
energy, and, as a by product, film your festivals with the fast-paced energy you
strive off.