The document emphasizes the importance of recognizing and leveraging personal strengths while encouraging freelancers to focus on a niche to achieve success. It advocates for identifying what excites and comes naturally to you, as well as the potential profitability of a narrowly defined target audience. By finding a specific niche and establishing expertise within it, freelancers can build a sustainable and profitable business.

2. Give Up to Go Up!

4. Two of the best decisions that I ever made, and that
helped me quickly reach six figures as a freelancer,
was playing to my strengths and focusing on a niche.

5. Discover YOUR Strengths

7. I am a designer and creative guy.
Always have. Always will be!

8. It’s important for you to know who you are and what
you are gifted at. Embrace it!

9. • What part of the web design profession or your business really excites you?
• What skills come naturally to you? What feels effortless to you?
• What have people told you in the past that you are great at?
• How do you feel when you do the work that excites you or that you’re good at?
• Where can you bring the greatest profits or potential to the business?
• When do you feel you are in a zone or lose all track of time?
• Will you be able to let go of the non-essentials? When will you do it?
It’s noble that so many people want to learn every skill in the trade and gain
knowledge, but DON’T TRY TO DO IT ALL.

10. Focus on your strengths and let go of the rest. It will
be more profitable and rewarding.

11. Focusing on a Niche

13. If you want to GROW your business you have to
start thinking SMALLER.

14. Limiting the clients or projects you want to work on is
difficult, but it’s very effective.

15. Does focusing on a niche really work?

16. O YE OF LITTLE FAITH!
I helped build a VERY profitable business in a very
small niche when no one believed it could be done.

17. Two reasons for the success ...
• We had the best looking websites and designs in the market.
• We had a very small niche and focus!
This business is still the leader in the market and going strong today with
several thousand clients.

18. What Will Be YOUR Niche?

20. There is no denying the fact that you can build a
profitable and sustainable business by focusing on a
very small target audience.

21. How do you pick a niche market
and then dominate at it?

22. There really isn’t one magic formula for finding a
niche and dominating at it. Sometimes it’s a
combination of seeing needs or dumb luck.

23. • Do you have a passion or interest for your target group?
• Can you relate to the target audience?
• Can you establish yourself as an expert or leader in the niche?
• Will your niche be profitable and sustainable?
• Have you seen or heard of a need - a pain point- in a particular industry?
If you observe or listen to the world around you closely, you will discover a group
of people looking for answers to their problems. Be the solution!

24. A Challenge to You!

25. Find and focus on a very tight or small niche with your
business. Work on one segment or single focus before
diversifying into other areas.

26. Thank you!

27. Questions and Answers