This document outlines Carla Gradin's jewelry party plan in 16 steps. The goal is to get people to buy jewelry, book a party, and join her team. She aims to make them know, like, and trust her and the jewelry by informing, inspiring, and creating desire. Key steps include: having guests try on jewelry to get them engaged; explaining the lifetime warranty; demonstrating versatile pieces; giving them a shopping period to fill out wish lists; focusing on the hostess program through games and cards; and closing with a booking game to encourage future parties or recruitment. The overall approach is to make the party fun while selling the jewelry and opportunity.
13. WHAT
I
DO WHY
I
DO
IT
www.carlagradin.com
• Flexibility
• Play off the energy of
the crowd
• Choose verbiage and
practise the tone
!
• A well rehearsed
script is KEY!!
16. Welcome
• 3 minutes to put on
jewellery
!
!
• gets them playing in
the jewellery
• jewellery looks better
on someone
• compliments
• time to get myself
set-up
!
!
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WHAT WHY
18. Introductions
• Who has never been
to a lia sophia
show?
• $1000 bill
• Learn their names
!
!
• Know your crowd so
you can connect
with them
!
!
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WHAT WHY
20. Why Story
• Connect with the
crowd
• Leave room for
mystery
• Recruiting seeds
!
know, like & trust
!
• Start up in style flyer
• Use words like:
• opportunity
• flexible schedule
• confidence
• leadership
• freedom
• Use cards to have
audience
participation
!
!www.carlagradin.com
WHAT WHY
22. Lifetime Warranty
• It’s what sets us apart
!
• Show them a blue
sheet
• Give them some tips
• as good as
money
• attach pictures to
your blue
sheet
!
!
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WHAT WHY
26. Shopping Spree
• You would be
surprised at how
much information
you get from the
wish list
• Control the time of the
party
!
• Explain customer
save program
• 15 min to fill in 6 or
more items on
wish list
• Extra card for filling
in the other side of
the wish list
!
!
!
!www.carlagradin.com
WHAT WHY
28. Hostess Rewards
• Strengthen
understanding of
our programs
• Focus on recruiting
!
• Star 2 cheapest and
circle 4 most
expensive
• Page 96 chart
• Use New and Now
flyer
• “Ask me about my
business” to give
away remaining
cards
!
!www.carlagradin.com
WHAT WHY
30. Booking Game
• Opens dialogue for
those that are
unsure
• Start them on their
shopping spree
• Understand the rich
hostess program
• Talking point -
encouragement
!
!
• Play, pass or double-
double
• Many others you can
find online
!
!
!
www.carlagradin.com
WHAT WHY