Your Ideal Customer Archetype
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This document outlines an agenda for a marketing workshop on identifying a brand's ideal customer archetype. The workshop covers branding basics and discusses how defining an ideal customer can help create differentiation and emotional connections. Attendees are led through exercises to describe the ideal customer for their own brand by exploring attributes like demographics, lifestyle, goals, fears, and personality. Defining an ideal customer archetype is presented as a way to focus 1:1 marketing interactions and protect a brand's value in today's personalized marketing environment.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Your Ideal Customer Archetype
- 1. © SOL MARKETING | 1 YOUR IDEAL CUSTOMER ARCHETYPE January 21, 2016 Tweet the event! #IdealCustomer #BrandingIsSex @Sol_Marketing @Deb_Sol @AustinAMA Drop your business card in the basket to enter to win a free brand coaching session!
- 2. © SOL MARKETING | 2 AGENDA • Branding basics • Three existential questions • Who is your brand for? • How do you create an ideal customer archetype?
- 3. © SOL MARKETING | 3 Brand or be branded.
- 4. © SOL MARKETING | 4 What is a brand?
- 5. © SOL MARKETING | 5 The collective emotional response to your product or service
- 6. © SOL MARKETING | 6 Expectations
- 7. © SOL MARKETING | 7 Memories
- 8. © SOL MARKETING | 8 Stories
- 9. © SOL MARKETING | 9 A relationship
- 10. © SOL MARKETING | 10 Differentiation that’s meaningful to customers
- 11. © SOL MARKETING | 11 An intangible asset
- 12. © SOL MARKETING | 12 A financial asset
- 13. © SOL MARKETING | 13
- 14. © SOL MARKETING | 14 A BRAND IS A PROMISE
- 15. © SOL MARKETING | 15 Functional Benefits and Attributes Emotional Benefits Self-expressive benefits, beliefs and values addressed Hardest to deliver Hardest to imitate Most differentiating and defining Longest shelf-life Key element of emotional brand BRAND VALUE PYRAMID
- 16. © SOL MARKETING | 16 THE TOP OF YOUR BRAND PYRAMID THE THREE EXISTENTIAL QUESTIONS What does it say about a person that use/drive/eat/drink/wear your brand? What is the SINGULAR thing a person gets from your brand she/he can’t get anywhere else? How do you make your customer the hero in her/his own story?
- 17. © SOL MARKETING | 17 THE LURE OF SEGMENT MARKETING 1:1 and personalization are not trends; they are mandates How do you protect your brand with all these individualized interactions?
- 18. © SOL MARKETING | 18 WHO IS YOUR BRAND FOR? YOUR IDEAL CUSTOMER Who is the archetypal person who is MOST highly predictive of your brand’s success?
- 19. © SOL MARKETING | 19 THE IDEAL CUSTOMER ARCHETYPE • What do they LOOK like? • What is their day like? • What keeps them up at night? What are they afraid of? • What are their goals? • What are their challenges? • What do they care most about in life?
- 20. © SOL MARKETING | 20 DIAL IT IN • What makes them feel good? • What makes them feel SEXY? • What makes them feel bad? • How do they measure success? • What role does our brand play in creating that success for them? • What’s the story of their life, and how do we make them the hero?
- 21. © SOL MARKETING | 21 ASSESS THEIR PERSONALITY • What personality traits do they have? • Where do they like to go on vacation? • What do they wear? • What car do they drive? • Where do they hang out? • What do they aspire to be? • How do they spend their time? • What movie character do they wish they could be?
- 22. © SOL MARKETING | 22 EXERCISE #1 LET’S PRACTICE: IDEAL CUSTOMER ARCHETYPE • Who is the ideal customer? Draw a picture, write a song, or tell a story! • Work together in groups of 3-4 people. • You have 6 minutes. Choose a brand: • Whole Foods • Trader Joe’s • H-E-B • Costco • Sustainable Food Center Farmer's Market
- 23. © SOL MARKETING | 23 EXERCISE #2 YOUR BRAND’S IDEAL CUSTOMER ARCHETYPE • Who is YOUR brand’s ideal customer? • Draw a picture, answer the questions, write a song, or tell a story! • You have 6 minutes.
- 24. © SOL MARKETING | 24 LET’S START SOMETHING 512.445.4807 info@solmarketing.com @Sol_Marketing Facebook.com/SolMark etingConcepts These slides and more will be posted at blog.solmarketing.com Let’s draw the winner for the free brand coaching session!