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COMPANY PROFILE




“…your concept comes to life…”




      Copyright 2009 All rights reserved by I.C.H.S. Communication
                                          MARKETING DEPARTMENT
CONTENTS
1. About us

2. Our values

3. What we Do

4. How We do it

5. Why Us?

6. Our Work

7. Case Studies

8. Company details

                         Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                             MARKETING DEPARTMENT
1. ABOUT US
I.C.H.S. Communication philosophy is to create long-term value for our clients by assisting them in
building efficient e-marketing strategies using our innovative marketing expertise and tools. The breadth
and depth of our e-marketing expertise enable our clients to get across successfully their “message”, to
           increase their sales & profitability and to strengthen their corporate image.




                                                                                          2008
                                                               2007
                                    2006                                          Signed rights agreement
          2005                                             Launched the first     with GREENTEAM S.A
                                                        nutritional E-magazine       to develop the first
                             Signed rights agreement
                                                          in Greece with great     Trading & Collectible
                               with Choice Designs
    Founded with prime       Inc, the major producer
                                                           success not only by    Digital Players Cards of
   aim to offer innovative                              attracting thousands of   PANATHINAICOS F.C.
                               of CDs/ DVDs in the
     Internet marketing                                     visitors but also      in Greece for the first
                                world, to trade top
        solutions for                                      generating income                time.
                               quality CD Business
       enterprises and                                      from ad-banner
                             Cards for the GREEK &
      organizations in                                   campaigns on the site.
                                     CYPRIOT
    the private & public
                             markets. Expanding our
            sector.
                                multimedia and e-
                                marketing services




                                                       Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                           MARKETING DEPARTMENT
2. OUR VALUES




CUSTOMER ORIENTATION                                     TEAMWORK
We listen and respond to our customers       We learn from each other and share our
   make it easy to work with us and           skills and resources across company’s
deliver exceptional quality so that our     boundaries for our clients' benefit and our
 relationships with our clients will be                        own.
         long lasting and close.




       PROFESSIONALISM                               INNOVATIVENESS

     We are committed to the highest          We foster innovation and creative thinking,
 standards of professionalism, we pursue      embracing change and challenge the status
 innovation, we deploy imagination, and        quo, listening to all ideas and viewpoints,
    we encourage new ideas by acting          learning from our successes and mistakes.
       decisively and consistently.




                                           Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                               MARKETING DEPARTMENT
3. WHAT WE DO

    We offer “benefit-oriented”                                   We provide those strategic on line
multimedia presentations to deliver                              solutions you need to make your e-
effectively your “message” to your                              marketing strategy an outright winner.
          target audience.

                                        B. MULTIMEDIA



                D. PROMOTION                                C. E-MARKETING
                   SERVICES



                                        A. WEB SERVICES
  We promote our client’s message                               We develop websites that communicate
      more effectively, more                                    with our client’s audience, making
 impressively. This is our strength.                            them more aware of them, influencing
                                                                them, and motivating them to change.




                                                Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                    MARKETING DEPARTMENT
A. WEB SERVICES

          We offer registration of your         DOMAIN                             Our expertise extends across many
           domain in .com and .gr                NAME                             industries. We offer a creative
                                              REGISTRATION                        design team with reputation for
                                                                                  excellence. Our design philosophy
                                                                                  is that websites should be designed
                                                                                  in such a way that give high
                                                                                  conversion and traffic. Specifically
                                                                                  our websites:
                                                                                     Deliver content effectively
We provide a reliable Web site                                                       Be easy to use and maintain
hosting management solution                                                          Have a robust architecture
that can expand with the needs                    WEB                                Use technology appropriately
of you and your business.                     DEVELOPMENT




          WEB HOSTING             A site is VISIBLE (What you see - Image &             WEB DESIGN
                                  Content) And INVISIBLE (What you don’t see)
                                  What’s invisible is typically far more substantial
                                  than what the average visitor sees. These items
                                  are to do with how the site functions and most
                                  importantly, how it performs. That is why we
                                  aim every site we develop to satisfy both brand
                                  AND consumer objectives. We use the latest
                                  Web technologies, and supporting technologies
                                          such as Java, ASP, .NET, etc..



                                                            Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                                MARKETING DEPARTMENT
B.MULTIMEDIA
We at I.C.H.S. Communication provide our                Interactive Multimedia Presentations (MP)
clients with Interactive Multimedia                     are an excellent method of providing high
Presentations (MPs) which can enable them to            impact communication with your
put across their services/ products to                  audience. Incorporating video, music,
customers in the best possible manner. We               animation interactive MP can be sent on a
develop multimedia presentation on CD/                  specially created Business card size CD
DVD ROMs to capture the attention of our                Rom, or downloaded from your website.
client’s key audience, to motivate consumer or
business action and to achieve higher recall
and recognition from your prospects. We can
take care of your requirements and bring
about a creative multimedia design to suffice
your business needs.


We offer the following services:
 CD/DVD Presentations Development
 Content Provision & development
 Flash Technology Used and not only
 Slideshows
 Proposal of CD/DVD shape
 Cover artwork design for laser printing
 Photo album & Product Gallery




                                                 Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                     MARKETING DEPARTMENT
C. E-MARKETING
In I.C.H.S Communication we believe that a website even if it is interesting, attractive and functional is
not able by itself to ensure success on the Internet. It needs a combination of constructive and effective
advertising and promotion on the Internet. This can be achieved through customized Email Marketing
Campaigns, pay per click advertising, website marketing analysis and Social Media Marketing.

Our Ε-Marketing strategy is always tailored to
our customer needs based in a series of specific
activities that can be synthesized in the following
formula :

E-Marketing strategy = 2P + 2C+ 3S

Privacy + Personalization +
Customer + Community +
Service + Security + Sales Promotion.

To deliver efficient on-line marketing campaigns we
have invested significantly in order to provide
specialized services E-marketing expertise at fair                           We offer :
market prices for the quality of the results delivered.                      Search Engine Optimization
                                                                             E-mail Campaigns
                                                                             Website Marketing Analysis
                                                                             Pay Per Click advertising
                                                                             Social Media Marketing


                                                          Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                            MARKETING DDEPARTMENT
D. PROMOTION SERVICES

 I.C.H.S Communication Promotion Services has extensive experience in a broad range of marketing
  disciplines developing promotion solutions that work. We get to know and understand our clients’
business and its overall marketing objectives and strategies. We develop creative that communicates the
     core brand benefits, imagery and values; we ensure that our execution is timely and flawless.




                                                        STATIONARY
                                                          DESIGN
                                LOGO DESIGN
                                                                                OTHER MARKETING
 POSTER, FLYER &                                                                    SERVICES
BROCHURE DESIGN




                                                     Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                       MARKETING DDEPARTMENT
HOW WE DO IT?




                                                                                                                  Multimedia - Website Development
       FIRST CONTACT                  CLIENT NEEDS
                                                                  SCRIPT BUILDING
    TALK WITH THE CLIENT                ANALYSIS
                                                                   & STORYBOARD




                    OUR PROJECT             PROPOSED DESIGN
                                                                                CONTENT & THEME
                     PROPOSAL                  & APPROVAL
                                                                                    WRITING




                                             TESTING                           E MARKETING
     CODING & EDITING                                                          & PROMOTION
                                        & FINAL APPROVAL
                                                                                 PLANNING




In every stage there are gate controls to test the quality of implementation of each of the activities. Some steps
may not applicable for certain tasks. It depends on the cost, the time-period involved and the customer needs.


                                                           Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                               MARKETING DEPARTMENT
HOW WE DO IT

                                                             BUSINESS
                                                             OBJECTIVES




      DEFINING THE               A.EVALUATE                     1.SET                   B.ACCESS
         ONLINE                 E-MARKETING                  MARKETING                   ONLINE
A.




                                                                                                                    E Marketing process
      OPPORTUNITY               PERFORMANCE                  OBJECTIVES               MARKETPLACE




       SELECTING                  A.DEFINE                    2.DEFINE                 B.DEFINE
     THE STRATEGIC
B.     APPROACH
                               CUSTOMER VALUE
                                PROPOSITION
                                                            E-MARKETING
                                                              STRATEGY
                                                                                  E-COMMUNICATIONS
                                                                                          MIX



                                 A.IMPLEMENT                3.IMPLEMENT
       DELIVERING                                                                     B.EXECUTE
C.   RESULTS ON-LINE
                                   CUSTOMER                 E-MARKETING
                                                                                  E-COMMUNICATIONS
                                  EXPERIENCE                    PLAN


                                                             4. PROFILE,
                                                            MEASURE AND
                                                              IMPROVE


       In every stage there are gate controls to test the quality of implementation of each of the activities.


                                                              Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                                  MARKETING DEPARTMENT
WHY US?


A strong, efficient & experienced                       Our commitment to individual,
    team delivering nothing                               enable us to provide client
    but the best and working                              specific service rather than
   by having in mind quality                                merely an off-the-shelf
       instead of quantity                                 generic product offering


                            THE                  THE
                           CORE               APPROACH



                           THE                   THE
                        SENTIMENT               VALUE

                                                        We act as a part of our customers
 We want our clients to be proud of                       team, rather than just another
   us and the team to be proud                          “vendor”. Our strategy saves you
           of its work.                                  money without compromising
                                                                    on results




                                          Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                              MARKETING DEPARTMENT
OUR WORK – MULTIMEDIA


                                                                     •     Vor
                                                                           tal -




SPIRALUMIN S.A         GREENTEAM SA                CONCEPTA EVENTS




 APISXNANSIS S.A.     KLIMAFOT SA                      LAW FIRM




                                                    NESTORIDIS-
ICHS HYGIENIC SA    NEAPOLI VILLAS SA          MUNICIPALITY PHILOTHEI




                            Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                MARKETING DEPARTMENT
OUR WORK – WEB DEVELOPMENT


                                                                           •      Vor
                                                                                  tal -




    www.alexiadis.gr      www.klimafotshop.gr              www.logodiatrofis.gr




www.mythicalbrands.com      www.serenzo.gr                  www.philothei.gr




  www.digitalplayers.gr   www.apisxnansis.gr              www.domainegavalas.gr




                                  Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                      MARKETING DEPARTMENT
OUR WORK - PROMOTIONAL




               Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                   MARKETING DEPARTMENT
OUR WORK – E-MARKETING


                                                              T.G.I
                                                               •    Vor
                                                            FRIDAYS
                                                                    tal -
                                                              S.A.




                                                            PORSCHE




TUI HELLAS SA     ROUVAS                    PANATHINAIKOS FC




 KATSELIS SA     UNILEVER SA                    LAVIPHARM SA




                     Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                         MARKETING DEPARTMENT
CASE STUDY: www.logodiatrofis.gr


           Develop a Greek Nutritional eMagazine (VORTAL) to
           keep up-to-date daily with the latest practice, developments
  THE
           and news from the world of nutrition.
QUESTION
           Designed in such a way that everybody can find the info he
            wants from home page.
           Free on-line nutritional advice by our clinical dietitian team.


           Analyze competitors sites.
           Internet based potential visitors survey.
   THE     Use the “right” internet technology for the daily “run”.
APPROACH   Organizing the search for important nutrional news around
           the world. .
           Assigning agreement with a team of clinical nutritionists for
           the daily input of articles.



           Visitors satisfaction translated to 12000-16000 new visitors
  THE      each month.
OUTCOME    Broad acceptance from companies and professionals
           generating a respected income from banner ad campaigns.




                                                    Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                        MARKETING DEPARTMENT
CASE STUDY: TRADING & COLLECTIBLE
                                  CD PAO PLAYER CARD




           Develop and commercialize the Trading & Collectible
  THE
           Digital Football Player Card of PANATHINAICOS F.C.
QUESTION
           & OLYMPIACOS F.C. for the first time in Greece.




           Identify target market and potentiality
   THE     Design the content & interactive application.
APPROACH   Get the rights of players, photos, ring tones, etc.
           Getting top quality rectangle type CD’s
           Design & develop packaging and promotional material.
           Getting access to P.O.S.



           Customers & vendors satisfaction for the product
  THE      developed..
OUTCOME    Broad acceptance from the sport fans.
           Satisfying sales for a newly formed market.




                                               Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                                   MARKETING DEPARTMENT
CONTACT

I.C.H.S Communication
Elektras 4-B,
Maroussi 15122,
Athens, Greece
Tel:. ++30 210 2813130
Fax:. ++30 210 2813132
E-Mail: contact@ichscommunication.gr




                                Copyright 2009 All rights reserved by I.C.H.S. Communication
                                                                    MARKETING DEPARTMENT

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Ichs Comm Profile

  • 1. COMPANY PROFILE “…your concept comes to life…” Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 2. CONTENTS 1. About us 2. Our values 3. What we Do 4. How We do it 5. Why Us? 6. Our Work 7. Case Studies 8. Company details Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 3. 1. ABOUT US I.C.H.S. Communication philosophy is to create long-term value for our clients by assisting them in building efficient e-marketing strategies using our innovative marketing expertise and tools. The breadth and depth of our e-marketing expertise enable our clients to get across successfully their “message”, to increase their sales & profitability and to strengthen their corporate image. 2008 2007 2006 Signed rights agreement 2005 Launched the first with GREENTEAM S.A nutritional E-magazine to develop the first Signed rights agreement in Greece with great Trading & Collectible with Choice Designs Founded with prime Inc, the major producer success not only by Digital Players Cards of aim to offer innovative attracting thousands of PANATHINAICOS F.C. of CDs/ DVDs in the Internet marketing visitors but also in Greece for the first world, to trade top solutions for generating income time. quality CD Business enterprises and from ad-banner Cards for the GREEK & organizations in campaigns on the site. CYPRIOT the private & public markets. Expanding our sector. multimedia and e- marketing services Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 4. 2. OUR VALUES CUSTOMER ORIENTATION TEAMWORK We listen and respond to our customers We learn from each other and share our make it easy to work with us and skills and resources across company’s deliver exceptional quality so that our boundaries for our clients' benefit and our relationships with our clients will be own. long lasting and close. PROFESSIONALISM INNOVATIVENESS We are committed to the highest We foster innovation and creative thinking, standards of professionalism, we pursue embracing change and challenge the status innovation, we deploy imagination, and quo, listening to all ideas and viewpoints, we encourage new ideas by acting learning from our successes and mistakes. decisively and consistently. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 5. 3. WHAT WE DO We offer “benefit-oriented” We provide those strategic on line multimedia presentations to deliver solutions you need to make your e- effectively your “message” to your marketing strategy an outright winner. target audience. B. MULTIMEDIA D. PROMOTION C. E-MARKETING SERVICES A. WEB SERVICES We promote our client’s message We develop websites that communicate more effectively, more with our client’s audience, making impressively. This is our strength. them more aware of them, influencing them, and motivating them to change. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 6. A. WEB SERVICES We offer registration of your DOMAIN Our expertise extends across many domain in .com and .gr NAME industries. We offer a creative REGISTRATION design team with reputation for excellence. Our design philosophy is that websites should be designed in such a way that give high conversion and traffic. Specifically our websites: Deliver content effectively We provide a reliable Web site Be easy to use and maintain hosting management solution Have a robust architecture that can expand with the needs WEB Use technology appropriately of you and your business. DEVELOPMENT WEB HOSTING A site is VISIBLE (What you see - Image & WEB DESIGN Content) And INVISIBLE (What you don’t see) What’s invisible is typically far more substantial than what the average visitor sees. These items are to do with how the site functions and most importantly, how it performs. That is why we aim every site we develop to satisfy both brand AND consumer objectives. We use the latest Web technologies, and supporting technologies such as Java, ASP, .NET, etc.. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 7. B.MULTIMEDIA We at I.C.H.S. Communication provide our Interactive Multimedia Presentations (MP) clients with Interactive Multimedia are an excellent method of providing high Presentations (MPs) which can enable them to impact communication with your put across their services/ products to audience. Incorporating video, music, customers in the best possible manner. We animation interactive MP can be sent on a develop multimedia presentation on CD/ specially created Business card size CD DVD ROMs to capture the attention of our Rom, or downloaded from your website. client’s key audience, to motivate consumer or business action and to achieve higher recall and recognition from your prospects. We can take care of your requirements and bring about a creative multimedia design to suffice your business needs. We offer the following services: CD/DVD Presentations Development Content Provision & development Flash Technology Used and not only Slideshows Proposal of CD/DVD shape Cover artwork design for laser printing Photo album & Product Gallery Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 8. C. E-MARKETING In I.C.H.S Communication we believe that a website even if it is interesting, attractive and functional is not able by itself to ensure success on the Internet. It needs a combination of constructive and effective advertising and promotion on the Internet. This can be achieved through customized Email Marketing Campaigns, pay per click advertising, website marketing analysis and Social Media Marketing. Our Ε-Marketing strategy is always tailored to our customer needs based in a series of specific activities that can be synthesized in the following formula : E-Marketing strategy = 2P + 2C+ 3S Privacy + Personalization + Customer + Community + Service + Security + Sales Promotion. To deliver efficient on-line marketing campaigns we have invested significantly in order to provide specialized services E-marketing expertise at fair We offer : market prices for the quality of the results delivered. Search Engine Optimization E-mail Campaigns Website Marketing Analysis Pay Per Click advertising Social Media Marketing Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DDEPARTMENT
  • 9. D. PROMOTION SERVICES I.C.H.S Communication Promotion Services has extensive experience in a broad range of marketing disciplines developing promotion solutions that work. We get to know and understand our clients’ business and its overall marketing objectives and strategies. We develop creative that communicates the core brand benefits, imagery and values; we ensure that our execution is timely and flawless. STATIONARY DESIGN LOGO DESIGN OTHER MARKETING POSTER, FLYER & SERVICES BROCHURE DESIGN Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DDEPARTMENT
  • 10. HOW WE DO IT? Multimedia - Website Development FIRST CONTACT CLIENT NEEDS SCRIPT BUILDING TALK WITH THE CLIENT ANALYSIS & STORYBOARD OUR PROJECT PROPOSED DESIGN CONTENT & THEME PROPOSAL & APPROVAL WRITING TESTING E MARKETING CODING & EDITING & PROMOTION & FINAL APPROVAL PLANNING In every stage there are gate controls to test the quality of implementation of each of the activities. Some steps may not applicable for certain tasks. It depends on the cost, the time-period involved and the customer needs. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 11. HOW WE DO IT BUSINESS OBJECTIVES DEFINING THE A.EVALUATE 1.SET B.ACCESS ONLINE E-MARKETING MARKETING ONLINE A. E Marketing process OPPORTUNITY PERFORMANCE OBJECTIVES MARKETPLACE SELECTING A.DEFINE 2.DEFINE B.DEFINE THE STRATEGIC B. APPROACH CUSTOMER VALUE PROPOSITION E-MARKETING STRATEGY E-COMMUNICATIONS MIX A.IMPLEMENT 3.IMPLEMENT DELIVERING B.EXECUTE C. RESULTS ON-LINE CUSTOMER E-MARKETING E-COMMUNICATIONS EXPERIENCE PLAN 4. PROFILE, MEASURE AND IMPROVE In every stage there are gate controls to test the quality of implementation of each of the activities. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 12. WHY US? A strong, efficient & experienced Our commitment to individual, team delivering nothing enable us to provide client but the best and working specific service rather than by having in mind quality merely an off-the-shelf instead of quantity generic product offering THE THE CORE APPROACH THE THE SENTIMENT VALUE We act as a part of our customers We want our clients to be proud of team, rather than just another us and the team to be proud “vendor”. Our strategy saves you of its work. money without compromising on results Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 13. OUR WORK – MULTIMEDIA • Vor tal - SPIRALUMIN S.A GREENTEAM SA CONCEPTA EVENTS APISXNANSIS S.A. KLIMAFOT SA LAW FIRM NESTORIDIS- ICHS HYGIENIC SA NEAPOLI VILLAS SA MUNICIPALITY PHILOTHEI Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 14. OUR WORK – WEB DEVELOPMENT • Vor tal - www.alexiadis.gr www.klimafotshop.gr www.logodiatrofis.gr www.mythicalbrands.com www.serenzo.gr www.philothei.gr www.digitalplayers.gr www.apisxnansis.gr www.domainegavalas.gr Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 15. OUR WORK - PROMOTIONAL Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 16. OUR WORK – E-MARKETING T.G.I • Vor FRIDAYS tal - S.A. PORSCHE TUI HELLAS SA ROUVAS PANATHINAIKOS FC KATSELIS SA UNILEVER SA LAVIPHARM SA Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 17. CASE STUDY: www.logodiatrofis.gr Develop a Greek Nutritional eMagazine (VORTAL) to keep up-to-date daily with the latest practice, developments THE and news from the world of nutrition. QUESTION Designed in such a way that everybody can find the info he wants from home page. Free on-line nutritional advice by our clinical dietitian team. Analyze competitors sites. Internet based potential visitors survey. THE Use the “right” internet technology for the daily “run”. APPROACH Organizing the search for important nutrional news around the world. . Assigning agreement with a team of clinical nutritionists for the daily input of articles. Visitors satisfaction translated to 12000-16000 new visitors THE each month. OUTCOME Broad acceptance from companies and professionals generating a respected income from banner ad campaigns. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 18. CASE STUDY: TRADING & COLLECTIBLE CD PAO PLAYER CARD Develop and commercialize the Trading & Collectible THE Digital Football Player Card of PANATHINAICOS F.C. QUESTION & OLYMPIACOS F.C. for the first time in Greece. Identify target market and potentiality THE Design the content & interactive application. APPROACH Get the rights of players, photos, ring tones, etc. Getting top quality rectangle type CD’s Design & develop packaging and promotional material. Getting access to P.O.S. Customers & vendors satisfaction for the product THE developed.. OUTCOME Broad acceptance from the sport fans. Satisfying sales for a newly formed market. Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT
  • 19. CONTACT I.C.H.S Communication Elektras 4-B, Maroussi 15122, Athens, Greece Tel:. ++30 210 2813130 Fax:. ++30 210 2813132 E-Mail: contact@ichscommunication.gr Copyright 2009 All rights reserved by I.C.H.S. Communication MARKETING DEPARTMENT