If doing all the normal social media networks is starting to seem more like a game- maybe you should look at the Fight Club Networks. We don't talk about the Fight Club Networks.
Video will be posted soon
OSCON 2008: Open Source Community AntipatternsTed Leung
This document outlines antipatterns that can harm open source communities. It discusses issues related to governance, communication, culture/environment, merit, decision making, leadership, balancing forces, and other concerns. Specific antipatterns mentioned include having too much or too little governance, keeping community operations private, being restrictive about approved communication channels, failing to actively pass on culture to newcomers, prioritizing rules over guidelines, making criteria for success vague, creating an unfriendly environment, believing merit can be absolutely measured, ignoring leadership needs, being partisan, making community building someone's job rather than developers, and centralizing by giving people turf. The document aims to help open source communities avoid these pitfalls.
The Chavez Imperatives, A Guide to Social MarketingGil Chavez
The document discusses social media marketing myths and strategies. It argues that social media alone will not necessarily build a brand or drive sales. Instead, marketers should focus on creating stickiness through meaningful, emotional content and increasing exposure through diverse influencers in social networks. The key is thinking small by focusing on a core audience, fostering involvement through shared values and ownership, and employing Cialdini's principles of influence like commitment, social proof, and reciprocity. Examples that succeeded include Amazon, Red Bull, Harley-Davidson, Apple, and Zappos.
#16 IMU: Internet Marketing Comprehensive ReviewHubSpot
This document summarizes key differences between Web 1.0 and Web 2.0. Web 1.0 focused on a one-way broadcast of information from companies to consumers through personal websites, directories, and search engines. Web 2.0 is more collaborative, enabling sharing of information and user-generated content through social media, blogs, wikis, tags, and syndication of content. It also discusses how companies must adapt to being more open, honest, and human on the web to be successful in this new environment.
The document provides 10 smart ideas for marketing communities, as presented by DCI, a place marketing firm. The ideas are: 1) focus on influencing what others say about the community; 2) co-brand with successful companies; 3) adopt a predictive model to identify prospective investors; 4) target unlikely industries; 5) build relationships with location advisors; 6) embrace social media; 7) connect with business travelers; 8) fund programs to attract companies; 9) pay attention to retention; and 10) consider marketing globally. The presentation encourages economic developers to implement these ideas to promote their communities.
This document discusses strategies for creating viral social media campaigns. It outlines five factors that contribute to virality: having a base audience, telling a powerful story, triggering sharing through an event, making content easily shareable, and gaining media support. It argues that these factors can be practiced to increase the likelihood of a campaign going viral. Additionally, it suggests that campaigns can "rig the game" by incentivizing sharing through contests and prizes to drive more traffic. The document advocates for organizations to regularly practice their digital media strategies to get better at cultivating audiences and creating viral content.
This document provides an outline for sharing stories of nonprofit technology failures at an event. The outline suggests including: 1) Context for the scene, 2) Main players and those rooting for them, 3) Initial goals, 4) Obstacles encountered, 5) The key moment of failure, and 6) Actionable lessons learned from the experience. The purpose is to informally share failures in a way that helps others learn.
OSCON 2008: Open Source Community AntipatternsTed Leung
This document outlines antipatterns that can harm open source communities. It discusses issues related to governance, communication, culture/environment, merit, decision making, leadership, balancing forces, and other concerns. Specific antipatterns mentioned include having too much or too little governance, keeping community operations private, being restrictive about approved communication channels, failing to actively pass on culture to newcomers, prioritizing rules over guidelines, making criteria for success vague, creating an unfriendly environment, believing merit can be absolutely measured, ignoring leadership needs, being partisan, making community building someone's job rather than developers, and centralizing by giving people turf. The document aims to help open source communities avoid these pitfalls.
The Chavez Imperatives, A Guide to Social MarketingGil Chavez
The document discusses social media marketing myths and strategies. It argues that social media alone will not necessarily build a brand or drive sales. Instead, marketers should focus on creating stickiness through meaningful, emotional content and increasing exposure through diverse influencers in social networks. The key is thinking small by focusing on a core audience, fostering involvement through shared values and ownership, and employing Cialdini's principles of influence like commitment, social proof, and reciprocity. Examples that succeeded include Amazon, Red Bull, Harley-Davidson, Apple, and Zappos.
#16 IMU: Internet Marketing Comprehensive ReviewHubSpot
This document summarizes key differences between Web 1.0 and Web 2.0. Web 1.0 focused on a one-way broadcast of information from companies to consumers through personal websites, directories, and search engines. Web 2.0 is more collaborative, enabling sharing of information and user-generated content through social media, blogs, wikis, tags, and syndication of content. It also discusses how companies must adapt to being more open, honest, and human on the web to be successful in this new environment.
The document provides 10 smart ideas for marketing communities, as presented by DCI, a place marketing firm. The ideas are: 1) focus on influencing what others say about the community; 2) co-brand with successful companies; 3) adopt a predictive model to identify prospective investors; 4) target unlikely industries; 5) build relationships with location advisors; 6) embrace social media; 7) connect with business travelers; 8) fund programs to attract companies; 9) pay attention to retention; and 10) consider marketing globally. The presentation encourages economic developers to implement these ideas to promote their communities.
This document discusses strategies for creating viral social media campaigns. It outlines five factors that contribute to virality: having a base audience, telling a powerful story, triggering sharing through an event, making content easily shareable, and gaining media support. It argues that these factors can be practiced to increase the likelihood of a campaign going viral. Additionally, it suggests that campaigns can "rig the game" by incentivizing sharing through contests and prizes to drive more traffic. The document advocates for organizations to regularly practice their digital media strategies to get better at cultivating audiences and creating viral content.
This document provides an outline for sharing stories of nonprofit technology failures at an event. The outline suggests including: 1) Context for the scene, 2) Main players and those rooting for them, 3) Initial goals, 4) Obstacles encountered, 5) The key moment of failure, and 6) Actionable lessons learned from the experience. The purpose is to informally share failures in a way that helps others learn.
This document discusses how to build an "army of online ambassadors" to promote an organization on social media. It recommends identifying influential users who support your organization's mission and will enlist others through their online activity. Case studies show how Florida State University raised more funds through a social media campaign that encouraged donors to post about the campaign. The document argues that millennials and affluent social media users are more motivated to support brands they feel a personal connection to, especially through peer endorsements. It provides tips for finding potential ambassadors online, engaging them through valuable content, and empowering them to spread awareness of your organization on social platforms.
This document discusses how to build an "army of online ambassadors" to promote an organization on social media. It recommends identifying influential users who support your organization's mission and will enlist others through their online activity. Case studies show how Florida State University raised more funds through a social media campaign that encouraged donors to share updates. Research finds that millennials and affluent social media users are motivated by compelling causes, personal connections, and peer endorsements online rather than traditional ads. The document provides tips for organizations to find, engage, and empower their ambassadors through social media in order to spread awareness.
Bloggers as Digital Influencers #iblog9Janette Toral
Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.
E como agregar valor neste novo processo de compra? Equipes de vendas inovadoras sabem que têm de fornecer insights verdadeiros durante todo o processo de compra se quiserem ser consideradas como um futuro parceiro.
This document provides an overview of a digital marketing bootcamp presented by Ceci Dadisman. The bootcamp covers optimizing an organization's digital marketing ecosystem, including websites, social media, and email. It provides tips on creating customer personas and optimizing a website's navigation, typography, and content. For email marketing, the bootcamp discusses design, subject lines, and the difference between newsletters and eblasts. Finally, it addresses best practices for content and advertising on social media. The bootcamp includes examples, data, and recommendations for tools to use.
This document discusses how people are using social networks and the internet to connect, gather, and take action together through hashtags like #nocosttravel, #swapping, and #p2pCooking. It suggests that this peer-to-peer activity is fueled by trust, as studies have shown that frequent social media users feel more people can be trusted compared to non-users. The conclusion is that a new model may be emerging that is based on building trust through online connections and group activities.
The document discusses online community management and how to avoid chaos. It is authored by Martin Reed, who founded several online communities since 2000 with hundreds of thousands of users and posts. The key aspects of community management outlined are promoting engagement and positivity among members while enforcing guidelines through moderation as a last resort approach. Specific tips provided include being active, approachable, and impartial as well as building a team of volunteer moderators to help oversee larger communities.
FlockdUp: Maverick Networking for Thought Leadersmerlinmann
Merlin's was one of seven pitches to a live VC at Andy Baio's "Worst Website Ever" un-panel at SxSWi 2008.
As a result, Merlin secured an angel round of funding to get FlockdUp.com off the ground and into the hands of Thought Leaders everywhere.
Video: http://xrl.us/bhhjt
What Can Marketing Learn from Vanilla Icevcuniversity
The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.
The document discusses web strategy and social media strategy. It emphasizes the importance of understanding your target audience and having clear goals for each channel. Key aspects of a good website mentioned include measuring tools, landing pages, visual design, easy navigation, and frequent updates. When using social media, the document advises talking to people in a clear, readable way and providing valuable content rather than just sales messages. It also warns about the risks of the Streisand effect if you overreact to criticism online. Throughout, it stresses measuring the results of each strategy using metrics like followers, shares, and comments.
This document discusses the challenges that businesses face with social media analytics. It notes that while businesses struggle with social metrics, they often don't view analytics as a top priority. The document then provides advice on how to effectively track social media progress using simple principles. It recommends starting with a baseline of key metrics, choosing the right tools, and mapping measurements to track audience engagement, site traffic, and sales over time. Finally, it acknowledges that analytics have gaps and don't always show the full picture of what's happening in the real world.
The document discusses using social media for nonprofit engagement and fundraising. It notes that community organizing is more important than technology alone and provides some technical tips for social media use. These include using Twitter to increase serendipity and various tools beyond Twitter.com. It also discusses options for collecting donations online like Facebook Causes, ThePoint.com, and Chip-In as well as holding fundraising events like Twestival.
Corporate reputation in the social worldTamera Kremer
The document discusses the importance of social media and putting yourself in customers' shoes. It advocates listening to customers' conversations online to better understand their needs and feedback. The document provides several examples of companies that have successfully engaged with customers on social media to improve customer service, gain insights, and build their brand. It emphasizes the importance of being helpful, useful and human in social media interactions rather than just pushing messages.
The document discusses Twitter demographics and how businesses can use Twitter. It notes that the largest age group on Twitter is 35-44 years old, and the most common type of Twitter user has a stable career in arts and entertainment. It then outlines ways businesses can use Twitter to get closer to customers by listening, observing, finding help, and talking with them to build their brand through tweets. The document concludes by asking companies to consider who their customers are and how Twitter could fit into their customer strategy before diving into using Twitter for communication.
Are you annoyed by connections that are frequently trying to sell you something without first establishing a relationship? Or spammers? If so, try this solution and remove from your connections. LinkedIn has finally made it easier to do so. But it is not as yet explained in their how-tos. So if this has been a challenge recently, here is your step by step.
This document discusses online communities and provides guidance on creating and maintaining one. It defines an online community as a virtual place where people with similar characteristics regularly meet. Success requires finding common interests and facilitating interaction between members. Engagement is encouraged through gamification, status, and shared experiences. Metrics must measure both quality of interactions and business goals to ensure the community is facilitating real value. Most importantly, an online community's members are people, not just users, so they should be treated with respect.
What Is Data Visualization And Why Should You CareSavage Marketing
Data visualization is about using visual representations of data to aid understanding. It can be used to find unknown insights, make an impact, and change the world. While powerful, data visualization can also go wrong if not done carefully. To get started, one should play with data visualization, find reasons to build visualizations, practice by recreating visualizations from examples, get feedback, and learn through books, blogs, and developing design process skills. With practice, data visualization can be a helpful tool.
This document provides an overview of social media and social networking. It defines key terms like social media and social networking. It discusses major social media platforms like Facebook, LinkedIn, Twitter, blogs and niche communities. For each platform it provides details on features and how they can be used. It emphasizes that social media is about communication, collaboration and sharing multimedia. The document encourages users to find the tools that work for them and participate in two-way conversations.
This presentation proposes launching a new blogging website called "They Say We Are" that is targeted towards generation Y. It will use an interactive marketing campaign asking people to fill in the blank for different phrases about generation Y. The marketing will use billboards, digital ads, social media, and guerrilla tactics across college campuses and cities. The website will generate revenue through sponsored fill-in-the-blank games and themes. It will partner with nonprofit 826 to create collaborative stories across 8 cities. Success will be evaluated based on metrics like website traffic, social media followers, and participation levels.
This document discusses how to build an "army of online ambassadors" to promote an organization on social media. It recommends identifying influential users who support your organization's mission and will enlist others through their online activity. Case studies show how Florida State University raised more funds through a social media campaign that encouraged donors to post about the campaign. The document argues that millennials and affluent social media users are more motivated to support brands they feel a personal connection to, especially through peer endorsements. It provides tips for finding potential ambassadors online, engaging them through valuable content, and empowering them to spread awareness of your organization on social platforms.
This document discusses how to build an "army of online ambassadors" to promote an organization on social media. It recommends identifying influential users who support your organization's mission and will enlist others through their online activity. Case studies show how Florida State University raised more funds through a social media campaign that encouraged donors to share updates. Research finds that millennials and affluent social media users are motivated by compelling causes, personal connections, and peer endorsements online rather than traditional ads. The document provides tips for organizations to find, engage, and empower their ambassadors through social media in order to spread awareness.
Bloggers as Digital Influencers #iblog9Janette Toral
Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.
E como agregar valor neste novo processo de compra? Equipes de vendas inovadoras sabem que têm de fornecer insights verdadeiros durante todo o processo de compra se quiserem ser consideradas como um futuro parceiro.
This document provides an overview of a digital marketing bootcamp presented by Ceci Dadisman. The bootcamp covers optimizing an organization's digital marketing ecosystem, including websites, social media, and email. It provides tips on creating customer personas and optimizing a website's navigation, typography, and content. For email marketing, the bootcamp discusses design, subject lines, and the difference between newsletters and eblasts. Finally, it addresses best practices for content and advertising on social media. The bootcamp includes examples, data, and recommendations for tools to use.
This document discusses how people are using social networks and the internet to connect, gather, and take action together through hashtags like #nocosttravel, #swapping, and #p2pCooking. It suggests that this peer-to-peer activity is fueled by trust, as studies have shown that frequent social media users feel more people can be trusted compared to non-users. The conclusion is that a new model may be emerging that is based on building trust through online connections and group activities.
The document discusses online community management and how to avoid chaos. It is authored by Martin Reed, who founded several online communities since 2000 with hundreds of thousands of users and posts. The key aspects of community management outlined are promoting engagement and positivity among members while enforcing guidelines through moderation as a last resort approach. Specific tips provided include being active, approachable, and impartial as well as building a team of volunteer moderators to help oversee larger communities.
FlockdUp: Maverick Networking for Thought Leadersmerlinmann
Merlin's was one of seven pitches to a live VC at Andy Baio's "Worst Website Ever" un-panel at SxSWi 2008.
As a result, Merlin secured an angel round of funding to get FlockdUp.com off the ground and into the hands of Thought Leaders everywhere.
Video: http://xrl.us/bhhjt
What Can Marketing Learn from Vanilla Icevcuniversity
The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.
The document discusses web strategy and social media strategy. It emphasizes the importance of understanding your target audience and having clear goals for each channel. Key aspects of a good website mentioned include measuring tools, landing pages, visual design, easy navigation, and frequent updates. When using social media, the document advises talking to people in a clear, readable way and providing valuable content rather than just sales messages. It also warns about the risks of the Streisand effect if you overreact to criticism online. Throughout, it stresses measuring the results of each strategy using metrics like followers, shares, and comments.
This document discusses the challenges that businesses face with social media analytics. It notes that while businesses struggle with social metrics, they often don't view analytics as a top priority. The document then provides advice on how to effectively track social media progress using simple principles. It recommends starting with a baseline of key metrics, choosing the right tools, and mapping measurements to track audience engagement, site traffic, and sales over time. Finally, it acknowledges that analytics have gaps and don't always show the full picture of what's happening in the real world.
The document discusses using social media for nonprofit engagement and fundraising. It notes that community organizing is more important than technology alone and provides some technical tips for social media use. These include using Twitter to increase serendipity and various tools beyond Twitter.com. It also discusses options for collecting donations online like Facebook Causes, ThePoint.com, and Chip-In as well as holding fundraising events like Twestival.
Corporate reputation in the social worldTamera Kremer
The document discusses the importance of social media and putting yourself in customers' shoes. It advocates listening to customers' conversations online to better understand their needs and feedback. The document provides several examples of companies that have successfully engaged with customers on social media to improve customer service, gain insights, and build their brand. It emphasizes the importance of being helpful, useful and human in social media interactions rather than just pushing messages.
The document discusses Twitter demographics and how businesses can use Twitter. It notes that the largest age group on Twitter is 35-44 years old, and the most common type of Twitter user has a stable career in arts and entertainment. It then outlines ways businesses can use Twitter to get closer to customers by listening, observing, finding help, and talking with them to build their brand through tweets. The document concludes by asking companies to consider who their customers are and how Twitter could fit into their customer strategy before diving into using Twitter for communication.
Are you annoyed by connections that are frequently trying to sell you something without first establishing a relationship? Or spammers? If so, try this solution and remove from your connections. LinkedIn has finally made it easier to do so. But it is not as yet explained in their how-tos. So if this has been a challenge recently, here is your step by step.
This document discusses online communities and provides guidance on creating and maintaining one. It defines an online community as a virtual place where people with similar characteristics regularly meet. Success requires finding common interests and facilitating interaction between members. Engagement is encouraged through gamification, status, and shared experiences. Metrics must measure both quality of interactions and business goals to ensure the community is facilitating real value. Most importantly, an online community's members are people, not just users, so they should be treated with respect.
What Is Data Visualization And Why Should You CareSavage Marketing
Data visualization is about using visual representations of data to aid understanding. It can be used to find unknown insights, make an impact, and change the world. While powerful, data visualization can also go wrong if not done carefully. To get started, one should play with data visualization, find reasons to build visualizations, practice by recreating visualizations from examples, get feedback, and learn through books, blogs, and developing design process skills. With practice, data visualization can be a helpful tool.
This document provides an overview of social media and social networking. It defines key terms like social media and social networking. It discusses major social media platforms like Facebook, LinkedIn, Twitter, blogs and niche communities. For each platform it provides details on features and how they can be used. It emphasizes that social media is about communication, collaboration and sharing multimedia. The document encourages users to find the tools that work for them and participate in two-way conversations.
This presentation proposes launching a new blogging website called "They Say We Are" that is targeted towards generation Y. It will use an interactive marketing campaign asking people to fill in the blank for different phrases about generation Y. The marketing will use billboards, digital ads, social media, and guerrilla tactics across college campuses and cities. The website will generate revenue through sponsored fill-in-the-blank games and themes. It will partner with nonprofit 826 to create collaborative stories across 8 cities. Success will be evaluated based on metrics like website traffic, social media followers, and participation levels.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
The document provides 5 steps to transform oneself from an impersonal marketer to an influencer within a community: 1) Turn the focus inward, 2) Become part of the community served, 3) Create amazing experiences for customers, 4) Embrace unpredictability, and 5) Find a higher purpose beyond profits. It emphasizes the importance of social capital, trust, loyalty and giving back to communities in order to gain influence over word-of-mouth recommendations.
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Five trends that will redefine nonprofit communicationsDVQ Studio
Economic challenges, new technology, and diverse audiences are creating new
opportunities for nonprofits, especially with their communications. This presentation explores five trends shaping how your nonprofit can tell its story, engage key audiences, and build support for its mission. Originally presented by Emily Stoddard Furrow and Gretchen DeVault, partners of DVQ Studio, at the 2010 Michigan Nonprofit Association SuperConference.
Location is an important factor that can be used to enhance experiences. It includes elements like physical place, proximity to others, time of day, surrounding context, and digital data about a person's movements. Experiences should celebrate location rather than view it as an obstacle. The most effective experiences consider multiple aspects of location and how they interact. The goal should be to create purposeful experiences that people will want to be a part of.
The document discusses how mainstream media can adapt to the rise of social media and online conversations. It argues that media companies need to embrace social networking tools, listen to their audiences, and get involved in online and offline discussions in order to remain relevant. The author provides tips for how media brands can build communities and engage with influential online users. The overall message is that media must shift from a passive, top-down approach to an active, two-way model that centers around conversations in order to thrive in today's digital landscape.
Social Media is a powerful tool for building brand and reputation online. This slidedeck presents that ideas behind the function and gives some visual examples of the changes in mindset and technology.
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
This document discusses the importance of being multidisciplinary in IT fields. It recommends getting a broad understanding of trends in technology, building a framework for analyzing problems from different perspectives, positioning yourself across disciplines like design, business and technology, and taking a hacker-like spirit to build solutions that help people. Specific trends mentioned include the Internet of Things, 3D printing and wearable devices. The document emphasizes continuously learning, connecting information across areas, and applying knowledge to create real-world projects.
This document discusses why social media is important for grocery businesses. It notes that over 350 million people are on Facebook and over 750,000 people join Facebook every day. While marketing budgets are being cut, efforts on social media are proving effective - for example, $0 spent on Twitter gained a business 1800 new customers. The document advises grocery businesses to start by listening on social platforms, create useful digital content, reinforce trust through transparency and human voices, and enable customers to provide input and co-create offerings.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
All the pieces matter disrict turnaroundDavid Esrati
The presentation of David Lawrence, Chief of Innovation, Dayton Public Schools, to the Dayton Board of Education in the superintendent search in June of 2016. Lawrence was passed over for three other candidates. You can watch their less than stellar presentations here: https://esrati.com/the-three-ring-circus-for-dayton-public-schools-superintendent/12970
The document discusses various considerations around moderating comments on websites and platforms. It addresses who should be allowed to comment, how to handle anonymity, how to determine who can moderate comments, issues around legal liability for user-generated content, and ways to potentially reward engaged commenters. The overall tone is one of outlining both challenges and options when deciding how to manage comments from readers and users.
B Cycle for a Sustainable WorldB-Cycle for a Sustainable WorldDavid Esrati
How can a bicycle sharing system impact our modern cities? The real cost of cars and an oil based economy explored. Making the bicycle into a public utility- can help make greener, richer communities. Presentation made at World Usability Day 2009, Dayton Ohio, 12 Nov 2009
This document discusses content management systems (CMS) and customer relationship management (CRM) systems. It argues that competitive advantage comes from understanding customer intentions rather than just focusing on CMS or CRM alone. Customers now target companies through reviews and feedback, so companies must provide useful content and tools for customer conversations to build connections. While CRM transforms customers through functions like sales tracking, data integrity and privacy issues will be major challenges. The key is to continually adjust based on analytics, add useful customer-focused content frequently, and give customers more value than they expect.
Managing your companies content using DITA is one thing- managing your brand communications and responding to customers is another. When customers are looking to solve problems- the first thing they use is Google- and this presentation introduces how to use an Open Source CMS to deliver answers fast- while you are working on DITA compliant data which takes a little longer
This document provides an introduction and overview for an upcoming session on websites and advertising. It discusses four main ways that people come to websites, with search engines being critical as 80% of internet traffic begins with a search engine. It emphasizes that Google is dominant in search traffic, handling 92.4% of searches. The document also lists two rules: that sessions should not be about oneself or one's company, but about customers who now have control and can negatively impact companies if angered.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
10. FIGHT CLUB NETWORKS DEFINED:
@THENEXTWAVE
Building connections that are
seemingly 1-to-1, that are
typically regulated by the
community - not the “network”
14. Tyler Durden: Sticking feathers up your butt does not make you a chicken.
@THENEXTWAVE
USING SOCIAL MEDIA BECAUSE IT’S
WHAT EVERYONE ELSE IS DOING IS
NOT ONLY A BAD STRATEGY, IT’S A
DANGEROUS ONE.
17. THE FIGHT CLUB NETWORKS
TYPES OF NETWORKS
▸ SOCIAL
▸ COMMERCIAL
▸ SPECIAL INTEREST
▸ GEO-SPECIFIC
▸ FORCED
▸ OPEN/CLOSED
▸ ANONYMOUS
18. NETWORKS GALORE
ELLO
BLOGGER REDDIT+ MEDIUM MEERKAT PERISCOPE YIK YAK
SNAPCHAT
FLEEK/MOJO
VIMEO VINE
WORDPRESS
TUMBLR FLICKRPINTERESTYOUTUBEINSTAGRAMLINKEDINGOOGLE+TWITTERFACEBOOK
DIGG IMDB STUMBLEUPON
EBAY AMAZON QUORA XBOX PLAYSTATION
19. THE FIGHT CLUB NETWORKS
MANAGING FIGHT CLUB NETWORKS
▸ Social dashboards don’t work/exist for them
▸ Employees must be trained and trusted
▸ Accounts should belong to the business
▸ Always a conversation, not a sales pitch
▸ Respect the community
20. CASE STUDY
RESTAURANT NEAR UD
▸ Normal marketing- FB, Twitter, YouTube, Google local
▸ Review sites: Yelp, TripAdvisor
▸ Site- has menu, contact, hours, coupons, hiring info
▸ Has an affinity program via text and email
23. CASE STUDY
Accessory for a professional camera
CONVENTIONAL CHANNELS+
RETAIL CHANNELS
FIGHT CLUB #hijack @hijack
24. THE FIGHT CLUB NETWORKS
IF SOCIAL NETWORKS ARE YOUR THING
▸ Survey customers on what networks/apps they use
▸ Be prepared to share more than just “business” on them
▸ Have some way of tracking conversions/connections
▸ Convert connections into customers