This document discusses how social media has affected how people present themselves and are perceived by others. It notes that first impressions used to be formed through in-person interactions but are now also shaped by social media profiles. Both professional and personal reputations can be impacted by what people post online. The document cautions that recruiters and potential romantic partners may screen people's social media and that what users post could negatively impact how they are viewed. It emphasizes managing online profiles strategically to control how others perceive you.

1. All Eyes On You
How social media has affected our opinion of each other
by @stephchan13
Stephanie Chan Photo by Bram Cymet

2. In the past, first impressions were
derived from face-to-face interactions.
Photo by Chuck Patch [chuckp]

3. Today, technology allows us .
Photo by William Hook
to shape who we are and
specific features......
“
”
in ways we couldn’t do as easily offline.
highlight
- Christine Erickson

4. The things we post on social networking
sites say a lot about who we are - for
better or for worse.
Photo by AlexValli [liquene]

5. However, careful regulation of our online activity allows us to keep
our social presence consistent with the image we want to project.
Photo by nathanmac87

6. Photo by ed_needs_a_bicycle
Why is this important?
You might ask...

7. Photo by Alan [Kaptain Kobold]
...projecting the right image of the professional you
In a world where jobs are scarce and qualified applicants are many...
is of vital importance.
Photo by Karsten Planz [karsten.planz]

8. 91%of recruiters and hiring professionals
have visited a potential candidate's profile on a social network
as part of the screening process...
Photo by Kathryn Decker [Waponi]

9. Photo by Stef Lewandowski [Aeioux]
....and 69% of job recruiters have rejected
an applicant based on text, photos or
videos that they discovered about a
person online.

10. However, 68% of recruiters did hire candidates after screening them
on social media.
39%say it's because they "gave a
positive impression of their
personality and organizational fit."
Photo by Davide Gabino [Strolicfurlan]

11. Photo by Aaron Smith [TheArtGuy]
The importance of maintaining a professional
online image has led to the creation of social
media monitoring services like Reppler.

12. Photo by Kris Kesiak [Kris Kesiak Photography]
But you don’t want to
look good just for a
potential employer...

13. Photo by shutterbugamar
...when it comes to dating, Facebook has
the initial stages of a romantic relationship.
completely transformed

14. Photo by Simon Carrasco [NeitherFanboy]
“
Expressing relational interest now involves
retreating to the nearest computer or smart phone and looking the
person up on Facebook.....

15. ”
...If you wish to pursue further contact, you can send an informal friend request...
Photo by Thomas Hoyrup Christensen [Thomas Rockstar]
....to open the lines of communication.
- Jesse Fox

16. On a Facebook profile, the eye is first drawn to the
profile picture.
Photo by Lisa Brewster
Consequently, a good first impression is very important.

17. “
Facebook users whose profile photos include social cues and have many positive comments
are viewed as much more socially and physically attractive
than users who have fewer social cues in and negative comments
on their profile photos.
- Nathan Hurst
Photo by Amarand Agasi
According to a University of Missouri study...

18. “ ”
These findings show how
important it is to present yourself
strategically on Facebook.
- Seoyeon Hong
Photo by Lisa Ferla [lism]

19. Photo by Judit Klein [JuditK]
Flirting over Facebook allows for “slower progression”...
before the gamble of asking someone out.”
“...as liking could be developed over time
- Jesse Fox

20. But these interactions may
never take place if you initially
project the wrong social cues.
Photo by Oberazzi

21. Whether at work...
Photo by Nic McPhee [Unhindered by Talent]

22. ...or in a social setting...
Photo by Brandon Warren

23. ...your brand is not how you see yourself.
It’s how others see you.
Photo by Ben Raynal [zubrow]

24. How are you being
viewed online?
Photo by Neerav Bhatt [neeravbhatt]

25. Credits
All images are licensed under the Creative Commons Non-Commercial
Share-Alike 3.0 agreement and sourced from flickr.
Photo by Martin Fisch [marfis75]

26. Hurst, Nathan. "Facebook Profile Pictures
Influence Perceived Attractiveness, MU Study
Finds." . University of Missouri, 12 Sept 2012.
Web. 17 May 2013.
Erickson, Christine. "The Social Psychology of
the Selfie." Mashable. N.p., 15 Feb 2013. Web. 17
May 2013.
Jacobs, Tom. "I Now Pronounce You FBO:
Facebook Official." Pacific Standard. N.p., 8 Jan
2013. Web. 17 May 2013.
Swallow, Erica. "How Recruiters Use Social
Networks to Screen Candidates." Mashable.
N.p., 23 Oct 2011. Web. 17 May 2013.
Sources
Photo by el patojo