SlideShare a Scribd company logo
NONPROFITS, SOCIAL MEDIA AND THE RAT’S ASS
Seeking to alleviate the problems of the
homeless, [organization] provides shelter,
care, advocacy, affordable housing and
supportive services for homeless families as
these families build strength and strive to
become independent, productive members
of the community. Rooted in a belief in
God, and under the direction of a diverse
board, [organization] seeks to affirm the
dignity of life for all served.
Our mission is to help children develop the
critical learning skills that will promote
success in school and a positive self
image. This will be accomplished by
providing individualized, one-on-one
processing-based instruction in the areas of
reading, language comprehension, writing,
and math and is designed to address the
unique needs of each child.
Thanks to everyone who came to our event.
We will post pictures soon!


Thanks to everyone who came to our event.
Who did you honor, and why?
NOBODY CARES ABOUT
YOUR MISSION STATEMENT

BECAUSE IT’S FOCUSED ON YOU—AND THEY DON’T
GIVE A RAT’S ASS ABOUT YOU

HOW DO YOU GET THEM TO CARE?

MAKE IT ABOUT THEM!

SOCIAL MEDIA IS A POWERFUL TOOL THAT EVERY
NON-PROFIT CAN USE TO DO JUST THAT
THANKS!
                                AJJULIANO@GMAIL.COM
                                        (260) 615.3426

IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
1. FLICKR/UGLY YAWNERS UNITE/BAILEY RAE WEAVER
2. FLICKR/BORED/JASON SCRAGZ
5. FLICKR/BORED/WAJAKEMEK | RASHDANOTHMAN
6. FLICKR/ARLIE/NEIGHBORLINK FORT WAYNE
7. IVY TECH COMMUNITY COLLEGE
8. CANCER SERVICES OF NORTHEAST INDIANA
9. FLICKR/DEBBIE READING TO CHILDREN DURING LAPSIT STORYTIME/SAN JOSE LIBRARY
11. FLICKR/DISNEY - DUMBO THE FLYING ELEPHANT (EXPLORED)/JOE PENNISTON
13. FLICKR/LOUIS VUTTON STORE WYNN LAS VEGAS JULY 2009/MICHAEL GRAY
14. FLICKR/BORED!!!!!!!/SAMAEL KREUTZ
15. FLICKR/POPPY THE RAT SAYS HELLO/THE_BOSSHOG
13. FLICKR/ATTENTION/JULIANA COUTINHO
17. FLICKR/I'M APPARENTLY THE POSTER GIRL FOR INTERNET NARCISSISM/HELGA WEBER
18. FLICKR/KODAK BROWNIE STARLET, 1957 - MY FIRST CAMERA/SILVIO TANAKA
31. FLICKR/SHARING/RYANCR

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Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

  • 1. NONPROFITS, SOCIAL MEDIA AND THE RAT’S ASS
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  • 3. Seeking to alleviate the problems of the homeless, [organization] provides shelter, care, advocacy, affordable housing and supportive services for homeless families as these families build strength and strive to become independent, productive members of the community. Rooted in a belief in God, and under the direction of a diverse board, [organization] seeks to affirm the dignity of life for all served.
  • 4. Our mission is to help children develop the critical learning skills that will promote success in school and a positive self image. This will be accomplished by providing individualized, one-on-one processing-based instruction in the areas of reading, language comprehension, writing, and math and is designed to address the unique needs of each child.
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  • 30. Thanks to everyone who came to our event. We will post pictures soon! Thanks to everyone who came to our event. Who did you honor, and why?
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  • 33. NOBODY CARES ABOUT YOUR MISSION STATEMENT BECAUSE IT’S FOCUSED ON YOU—AND THEY DON’T GIVE A RAT’S ASS ABOUT YOU HOW DO YOU GET THEM TO CARE? MAKE IT ABOUT THEM! SOCIAL MEDIA IS A POWERFUL TOOL THAT EVERY NON-PROFIT CAN USE TO DO JUST THAT
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  • 35. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426 IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  • 36. 1. FLICKR/UGLY YAWNERS UNITE/BAILEY RAE WEAVER 2. FLICKR/BORED/JASON SCRAGZ 5. FLICKR/BORED/WAJAKEMEK | RASHDANOTHMAN 6. FLICKR/ARLIE/NEIGHBORLINK FORT WAYNE 7. IVY TECH COMMUNITY COLLEGE 8. CANCER SERVICES OF NORTHEAST INDIANA 9. FLICKR/DEBBIE READING TO CHILDREN DURING LAPSIT STORYTIME/SAN JOSE LIBRARY 11. FLICKR/DISNEY - DUMBO THE FLYING ELEPHANT (EXPLORED)/JOE PENNISTON 13. FLICKR/LOUIS VUTTON STORE WYNN LAS VEGAS JULY 2009/MICHAEL GRAY 14. FLICKR/BORED!!!!!!!/SAMAEL KREUTZ 15. FLICKR/POPPY THE RAT SAYS HELLO/THE_BOSSHOG 13. FLICKR/ATTENTION/JULIANA COUTINHO 17. FLICKR/I'M APPARENTLY THE POSTER GIRL FOR INTERNET NARCISSISM/HELGA WEBER 18. FLICKR/KODAK BROWNIE STARLET, 1957 - MY FIRST CAMERA/SILVIO TANAKA 31. FLICKR/SHARING/RYANCR