The document discusses social media strategies for the University of Michigan. It recommends searching Spotify for the "Communicators Forum" playlist, using the hashtag #UMSocial, and visiting the socialmedia.umich.edu blog. It then discusses best practices for social media platforms like Facebook, including posting 3-5 times per week, using images, being timely, and measuring success through metrics like reach and engagement. Next steps mentioned include completing YouTube wireframes, developing best practices for moderators, and focusing on data-driven decision making.

1. LIKE THE MUSIC?
THE LIST IS ON SPOTIFY:
SEARCH FOR “COMMUNICATORS
FORUM”
TODAY’S HASHTAG: #UMSocial
BLOG: socialmedia.umich.edu

2. HELLO. I’M
JORDAN
MILLER. I’M
INFLUENTIAL
ABOUT
SANDWICHES.
@_jordanmiller_

3. FUN FACTS.

4. FUN FACTS.
Social Media Director

5. FUN FACTS.
Social Media Director
Spotify lover

6. FUN FACTS.
Social Media Director
Spotify lover
Clumsy

7. CREATION

8. CREATION SHARING

9. CREATION SHARING
INTERACTION

10. CREATION SHARING
INTERACTION
SOCIAL
MEDIA

11. WHERE WE ARE NOW.

17. POINTS OF LIGHT

23. OUR GOAL?

24. TOTAL SOCIAL MEDIA
DOMINATION.
(translated: #1 Higher
Ed thought leadership)

25. WE HAVE TO DO
WHAT THE BIG
BRANDS DO…

26. WE HAVE TO DO
WHAT THE BIG
BRANDS DO…
BUT WE HAVE TO
DO IT SMARTER

27. THIS COST A LOT.

28. THIS WAS FREE.

29. IN CASE YOU MISSED IT…

30. WHAT SHOULD I
POST TO
FACEBOOK?

31. FACEBOOK INSIGHTS

32. MAKE DATA-INFORMED DECISIONS.

35. EDGERANK

39. REACH= THE NUMBER OF PEOPLE
WHO HAVE SEEN YOUR CONTENT IN
28 DAYS
PHOTO
PHOTO
PHOTO

40. ENGAGED USERS= THE NUMBER OF
PEOPLE WHO HAVE CLICKED ON
YOUR CONTENT IN 28 DAYS.

44. LOVE YOUR FANS (BOB’S TRUCK) KNOW
YOUR
FANS
LOVE
YOUR
FANS

45. BE TIMELY

46. WHEN SHOULD I
POST?

47. WELCOME TO THE DAWN OF A NEW ERA

48. WELCOME TO THE DAWN OF A NEW ERA
TIMELINE

49. 3 TO 5 TIMES
PER WEEK

50. 3 TO 5 TIMES
PER WEEK

52. HOW DO I
MEASURE
SUCCESS?

53. VIRALITY = THE PERCENTAGE OF
PEOPLE WHO HAVE SEEN YOUR
STORY WHO HAVE “CREATED A
STORY.”
(REACH/ENGAGED USERS =
VIRALITY… SORTA)

54. In Beta:
Enterprise-level
monitoring and
reporting.

55. SOCIAL MEDIA
SPECIALISTS FORUM
U-M FLINT:
ALAINA ATHLETICS:
WIENS JORDAN MALEH
UMHS: LAUREN
MCLEOD
#UMSOCIAL:
JORDAN ENGINEERING:
MILLER MATT NIXON
LS&A:
RACHEL
HARKAI
ALLUMNI
ASSOCIATION:
TONJA
DEVELOPMENT: DEEGAN
SHANNON
RIFFE

56. Next Steps:
YouTube – completed
wireframes and
content strategy, move
to build phase.

57. Next Steps:
Best practices for
moderators/admins of
official U-M social
properties.

58. Next Steps:
More bros with flags.

59. WHAT
HAVE WE
LEARNED?

60. Data-driven decision making

61. Images speak louder

62. Don’t just do it better
Do it smarter

63. Thank you!