10 Reasons Why Social Media Marketing Is More Difficult Than You Think
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Presented to the "Social Media Today" course at the University of Iowa, and curated from the folks who know it best, here are 10 things social media marketers deal with on the daily. We wouldn't have it any other way. Learn more about Sculpt here: http://wearesculpt.com/
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10 Reasons Why Social Media Marketing Is More Difficult Than You Think
- 1. 10 REASONS WHY SOCIAL MEDIA MARKETING IS MORE DIFFICULT THAN YOU THINK.
- 2. JHKRAK
- 3. WEARESCULPT
- 4. HI.
- 5. SOCIAL.
- 6. MEDIA.
- 7. MARKETING.
- 8. IS SO EASY.
- 9. “LET’S HIRE AN INTERN TO DO IT.” - everyone.
- 10. (JASON)
- 11. “LET’S HIRE AN INTERN TO LEAD…! ! PUBLIC RELATIONS! BRAND AWARENESS! CUSTOMER SUPPORT! CUSTOMER ACQUISITION! COMMUNITY ENGAGEMENT! CUSTOMER RELATIONSHIP MANAGEMENT”!
- 12. “LET’S HIRE AN INTERN TO LEAD…! ALL THE THINGS. ! PUBLIC RELATIONS! BRAND AWARENESS! CUSTOMER SUPPORT! CUSTOMER ACQUISITION! COMMUNITY ENGAGEMENT! ! ! CUSTOMER RELATIONSHIP MANAGEMENT”!
- 13. MAYBE NOT.
- 15. WE DO SOCIAL.
- 16. WE MOVE PEOPLE.
- 18. WE HAD INTERNS TOO.
- 20. TODAY.
- 21. 10 REASONS WHY SOCIAL MEDIA MARKETING IS MORE DIFFICULT THAN YOU THINK.
- 22. 1.
- 23. BECAUSE YOU’RE ALWAYS ON.
- 24. SOCIAL NEVER SLEEPS. (BUT YOU SHOULD, SOMETIMES)
- 26. 42% EXPECT A RESPONSE WITHIN ! AN HOUR.
- 27. 2.
- 28. BECAUSE REAL-TIME IS REAL LIFE.
- 29. SUCCESS = GREAT CREATIVE, WRITING, TIMING
- 30. RELEVANCE + RECENCY! = RESONANCE
- 32. @IOWABRAG
- 33. @IOWABRAG
- 34. IT’S ALSO EASY TO SCREW THIS UP.
- 36. 3.
- 37. BECAUSE YOU CAN LOSE YOUR JOB IN A TWEET.
- 40. (CASEY ANTHONY)
- 41. (ALTHOUGH THE INTERNET MOVES ON)
- 42. 4.
- 43. BECAUSE MANAGING A COMMUNITY IS LIKE MANAGING A MOB.
- 44. AND THEY CAN TURN ON YOU QUICKLY.
- 47. 5.
- 48. BECAUSE SOCIAL MEDIA ISN’T YOUR STRATEGY.
- 50. BEST FOR:! ! ! DISCOVERY! STORYTELLING! BRAND BUILDING! COMMUNITY BUILDING! CUSTOMER RELATIONS
- 51. 6.
- 52. BECAUSE CHANGE IS CONSTANT.
- 54. CAN YOU NAME THESE NETWORKS?
- 59. 7.
- 60. BECAUSE YOU NEVER STOP EXPERIMENTING.
- 61. CAN BRANDS LIVE ON TINDER? WE WANTED TO FIND OUT.
- 64. IT GOT WEIRD.
- 66. 24 HOURS.! FEMALE:! 11 MATCHES MALE:! 302 MATCHES
- 67. A / B TESTING.
- 70. 8.
- 71. BECAUSE IT’S FREE,! EXCEPT IT’S NOT.
- 73. 9.
- 74. BECAUSE PEOPLE DON’T JOIN SOCIAL MEDIA TO TALK TO BRANDS.
- 75. FACEBOOK.! PINTEREST.! INSTAGRAM.! TWITTER.! SNAPCHAT.! GOOGLE+ PAST. PRESENT. FUTURE. NEVER. *WHY/HOW PEOPLE CONNECT ON SOCIAL NETWORKS
- 76. GOOD MARKETERS DON’T SELL.
- 77. GOOD MARKETERS DON’T SELL. THEY MAKE IT EASY TO BUY.
- 78. HOW?
- 79. GIVE, GIVE, GIVE, ASK.
- 80. HELP PEOPLE…
- 81. LEARN SOMETHING. HELP PEOPLE…
- 82. FEEL GOOD. HELP PEOPLE…
- 84. THEN, ASK.
- 86. 10.
- 87. BECAUSE IT’S NOT JUST ADDING VALUE, IT’S PROVING YOUR VALUE.
- 88. WHO HOW MANY WHY
- 90. STILL WITH ME HERE?
- 91. IF YOU UNDERSTAND THIS, YOU UNDERSTAND EVERYTHING.* *ALMOST.
- 92. 1. GOALS.! 2. YOU’RE A HUMAN.! 3. SHOW, DON’T TELL.! 4. GIVE MORE THAN YOU TAKE.! 5. EXPERIMENT. MEASURE. LEARN.! 6. FOCUS ON THE PEOPLE / STORIES.! 7. DIFFERENT PLATFORM, DIFFERENT PURPOSE.!
- 93. WANT TO WORK IN SOCIAL?
- 94. EXPERIMENT.! CONNECT.! ZAG.* *TWEET ME, I’LL TELL YOU WHAT THIS MEANS.
- 95. #WORKFORSCULPT
- 96. THANKS.
- 97. HOW CAN I HELP YOU?