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Community is not about you
              OR
What community leadership is about

     Alex Maier, Community Director,
                  Nebula
Who am I to say this?
•   15+ years in online marketing
•   10+ years in open source
•   Founded Fedora Ambassadors
•   Led VMware vExperts
•   Building a community for Nebula

                     Blog: comrademanager.com
How to be a successful community
              leader


  Empower your community
then get the hell out of the way
People will only do what they want
• Community == Volunteers

•   They came to do something they care about
•   They likely have own ideas
•   You can’t fire them
•   You can however make them leave
Identify what people want
You can observe a lot by watching.
                                     -Yogi Berra
• Listen
• Look for patterns
• Distil into actionable projects
Connect the right people
“Soylent green is people!”

• Use your insight to find like-minded people
• Bring them together
• Explain why you think their interests are a
  good match for collaboration
Get them the resources they need
• Sometimes it’s money
• Sometimes it’s infrastructure
• Sometimes it’s training

• Only your community knows what they need

                  So ask them.
Arbitrate when necessary
• Passion begets conflict
• Don’t expect kumba-ya
• Don’t be afraid of conflict

How to arbitrate:
• State the rules—clearly and in public
• Apply rules equally to everyone
• Even to yourself!
Stay out of the way
• Don’t micro-manage
• Actually, don’t get involved at all if possible
• If they follow the rules of the community and
  are productive, leave them alone
• Learn to accept unexpected outcomes
• Learn to love them
• …even if they weren’t your idea
Show gratitude
• Recognition is a powerful motivator
• Simple “thank you” email or message on
  forum does wonders
• Promote volunteer leaders
• Give them more responsibility
• Don’t stop thanking volunteers
• Gratitude never gets old
Don’t take all the credit
Sounds like a simple thing, no?

Brings us right back to the beginning:


  Community is not about you
Thank you

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Community is not about you

  • 1. Community is not about you OR What community leadership is about Alex Maier, Community Director, Nebula
  • 2. Who am I to say this? • 15+ years in online marketing • 10+ years in open source • Founded Fedora Ambassadors • Led VMware vExperts • Building a community for Nebula Blog: comrademanager.com
  • 3. How to be a successful community leader Empower your community then get the hell out of the way
  • 4. People will only do what they want • Community == Volunteers • They came to do something they care about • They likely have own ideas • You can’t fire them • You can however make them leave
  • 5. Identify what people want You can observe a lot by watching. -Yogi Berra • Listen • Look for patterns • Distil into actionable projects
  • 6. Connect the right people “Soylent green is people!” • Use your insight to find like-minded people • Bring them together • Explain why you think their interests are a good match for collaboration
  • 7. Get them the resources they need • Sometimes it’s money • Sometimes it’s infrastructure • Sometimes it’s training • Only your community knows what they need So ask them.
  • 8. Arbitrate when necessary • Passion begets conflict • Don’t expect kumba-ya • Don’t be afraid of conflict How to arbitrate: • State the rules—clearly and in public • Apply rules equally to everyone • Even to yourself!
  • 9. Stay out of the way • Don’t micro-manage • Actually, don’t get involved at all if possible • If they follow the rules of the community and are productive, leave them alone • Learn to accept unexpected outcomes • Learn to love them • …even if they weren’t your idea
  • 10. Show gratitude • Recognition is a powerful motivator • Simple “thank you” email or message on forum does wonders • Promote volunteer leaders • Give them more responsibility • Don’t stop thanking volunteers • Gratitude never gets old
  • 11. Don’t take all the credit Sounds like a simple thing, no? Brings us right back to the beginning: Community is not about you