This document provides an overview of WeChat, including its history, business model, financial information, user base, competition, and predictions for its future in China. WeChat was launched in 2011 by Tencent and has grown to over 800 million monthly active users. It started as a messaging platform but has since expanded to incorporate social media features, payments, and various mini-programs. WeChat generates revenue through advertising and in-app purchases.

1. Jiaqi Huang (jiaqih)
By

2. Products

3. WeChat
Chat Share Moments WeChat Pay

4. WeChat Official Account Services
Classic designs Shop New Arriavls
My order
Discover
Officially certificated Customized Menu Buttons Embedded in WeChat

5. History
1998 1999 2001 2004 2008 2011
• Founded by
Huateng Ma
• Mobile market
• QQ reached
430M users
• IPO in Hong Kong
• China’s first profitable
internet company
• Launched messaging
software QQ

6. History
50
195
396
500
650
0
200
400
600
800
WeChat Monthly Active Users (MAU)

7. Business model
• Ads • In-App Purchase • In-App Purchase

8. Financial Info
$ 5 Billion in 2015WeChat

9. Secret Sauce
800M
•Aggregation
•Users

10. Competition
?

11. Competition
?

12. Competition

13. Competition
VS

14. Competition
VS
Online
Shopping SiteUser Base
Social
Network

15. Prediction
China
One app covers all categories
?

16. Thank You
Q & A

17. References
https://www.techinasia.com/5-years-of-wechat
https://en.wikipedia.org/wiki/Tencent#History
https://uxdesign.cc/wechat-the-invincible-app-a-key-to-business-success-
in-china-8e9a920deb26#.fmpugitm7
http://www.wsj.com/articles/asian-messaging-platforms-generate-more-
revenue-than-u-s-peers-consultant-says-1445385197