Tethering Users to your App- The Guidelines

•

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As of July 2015, there were about 1.6 million apps in the app-market with Apple’s App Store leading the way with 1.5 million of them.Read more to how to stand out from the ocean of homogeneity in the app market.

Marketing

Asof July2015,therewereabout1.6millionappsinthe
app-market

Everyday,thousandsof appsenterthemarketaimedat
improvingcustomerengagementandretention

Here are three major categories with corresponding
strategies to glue the users to your app
ExperientialMarketing PaidAdvertising OrganicNetworking

Experience of the App - Design
• Studies show that over 85% of downloaded apps are used once and
uninstalled by the users.
• The design of an app is lifeline to your customer’s loyalty.
• When someone opens your app, it should be able to explain its purpose
clearly.
• The signup procedure should be simple

Experience of the App - Performance
• There are three main criteria for checking the performance of an app
among others: the amount of battery consumed, speed and privacy and
safety.
• Impeccable Performance is analyzed using these metrics

Paid Advertising- APP (ALL)OWANCE
Here are three avenues to put up your app ads:
• Social Media: Joining the Virtual Social Life
• Hardcore Promotional Steps: Celebrity Tweets and Co-Promotions
• TV ads: Imprinting Your App Visually

So, is your business ready to implement these strategies?

That’s not all, feel free to share this information

Suyati provides marketing technology and integration services for
companies that wish to combine the best of breed solutions and create a
unified approach to customer acquisition. This unified digital marketing
approach requires system integration between various CMS and CRM
platforms, and a slew of eCommerce, Marketing Automation, Social Media
Listening, email and social marketing, and customer service systems. Our
specialized knowledge in Salesforce, open source and .Net based systems
enables us to build effective custom integrated solutions for our clients.

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2. Asof July2015,therewereabout1.6millionappsinthe app-market

3. Everyday,thousandsof appsenterthemarketaimedat improvingcustomerengagementandretention

5. Here are three major categories with corresponding strategies to glue the users to your app ExperientialMarketing PaidAdvertising OrganicNetworking

6. Experience of the App - Design • Studies show that over 85% of downloaded apps are used once and uninstalled by the users. • The design of an app is lifeline to your customer’s loyalty. • When someone opens your app, it should be able to explain its purpose clearly. • The signup procedure should be simple

7. Experience of the App - Performance • There are three main criteria for checking the performance of an app among others: the amount of battery consumed, speed and privacy and safety. • Impeccable Performance is analyzed using these metrics

8. Paid Advertising- APP (ALL)OWANCE Here are three avenues to put up your app ads: • Social Media: Joining the Virtual Social Life • Hardcore Promotional Steps: Celebrity Tweets and Co-Promotions • TV ads: Imprinting Your App Visually

9. Organic Channel- Content Marketing • Ask your immediate social circle to try out your app and inform their circles • Use the App Store Optimization strategies to help your app to rank higher • Request a well-known reviewer to check out your app and review it. • Keep an active social profile

10. So, is your business ready to implement these strategies?

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