The document outlines six key web design trends for 2016 that impact customer experience, including the coexistence of material and flat designs, the importance of meaningful micro-interactions, and the use of engaging graphics. It emphasizes the necessity of responsive design due to rising mobile internet usage and highlights the importance of typography. Additionally, it mentions a unified digital marketing approach involving system integration for effective customer acquisition.

2. When a customer engages
with a brand, his/her
experience is influenced by
the design of the website

3.  Much like any other business
sector, there are the design trends
that are believed to be more
impactful than other marketing
trends
 Here are the top six web design
trends that will make waves in 2016

4. 1. Say yes to material, but don’t say no to flat
 Both material and flat designs
can co-exist beautifully.
 2016 will be all about striking the
right balance between flat and
material designs.

5. 2. Build in meaningful micro-interactions
 A micro-interaction model uses ‘follow’ trigger to get
important feedback that also conveys something
important about the user
 The popular examples of micro-interactions are the
“like” buttons on Facebook or a “report” button when
something goes wrong

6. 3. Graphics matter
 Animation and images are a sure-fire
way to capture your customers’
attention.
 They provide the much-needed respite
in cutting a long story short and keep
the audience interested enough.

7. 4. Endless scrolling is not necessarily bad
The growing use of Smartphone
triggers the use of long scrolls
without the need for breaks or
buttons to tell a story is in a way a
freeing experience

8. 5. Responsive is the way forward
Statistics show that the mobile
internet usage will be more than
63% in 2017, so it only makes
sense to retain (or adopt) the
responsive design

9. 6. Typography can make or break
 The trend is for more dramatized than
functional typography
 Like most other elements, the popularity
of typography will depend upon how it is
used in sync with the changing technology

10. Reach out to us for a Responsive Web Design

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12. That’s not all, feel free to share this information

13. For any queries on Open Source & Android

14. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.