SEO best practices are constantly changing as search engines like Google make around 500 algorithm updates per year. To stay on the right side of SEO, content developers must keep up with broad SEO trends and make proactive changes. The top SEO norms for 2016 include optimizing websites for mobile, offering relevant and compelling content, ensuring focus, using optimal content length between 1,200-1,500 words, incorporating more images and videos, focusing on speed, and integrating social media. Trying to catch up with each algorithm change is futile; the aim of changes is improving user experience by providing high-quality, original content.

2. SEO rules are never set in stone

3. In fact, what worked well
in the past, or was a
recommended best
practice, may now be
counterproductive, and
even get penalized.

4. So, how do you cope with the changes?

5. The content developers and
curators can remain on the right
side of the SEO practice by
keeping abreast with the broad
trends in SEO, and making the
necessary changes on a
proactive basis.

6. Here are the top seven SEO norms for 2016!

7. 1. Optimize for Mobile
 A mobile friendly website will increase in impact by 88%
 Dwell time improve influence by 67%
 Readability and design of the website, up in influence by 67%.

8. 2. Offer Relevant and Compelling Content
• Only when the user who clicks onto a webpage spends
substantial time on the website or webpage, does the
site rise in search engine value.
• The key to retaining site visitors on the webpage is
compelling content that offers value to the visitor.

9. 3. Ensure Focus
Focus on providing good description
rather than focusing on the main
keywords.

10. 4. Size Matters
Articles between 1,200 and 1,500 words in
length are performing relatively better in
search, provided the content is still original,
of high quality, and provides value.

11. 5. Use More Images and Videos
• Images are evergreen when it comes to search
engine popularity.
• Video content, is always known for communicating
the message across in a much effective way
compared to written text

12. 6. Go Lean
Search engines have always
penalized slow loading websites,
and speed will continue to have an
important role in determining
search engine rankings.

13. 7. Integrate Social in a Big Way
From a SEO perspective, the
separation of “web” and “social
media” will blur, and marketers would
have to integrate the two streams
closely to derive maximum ROI.

14. Google makes around 500
algorithm changes a year
now, and trying to catch
up and change content to
suit the system is an
exercise in futility.
The Dynamic Google SEO

15. • The aim of these algorithm changes is to improve
user experience, and ensure that users who use
‘search’ get the most relevant results on top.
• There is no longer any short cut, but to provide
high quality original content on the topic.

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18. For any queries on SEO

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