This document provides information and tips on using Twitter for social networking and marketing purposes. It discusses how to grow followers by following others, retweeting, and tweeting regularly. It emphasizes providing value through new information, links, press releases, and being real. Several Twitter marketing ideas are listed like press releases, time-sensitive offers, event updates, and links to blogs. Tools mentioned include Hootsuite, Cotweet, and linking accounts across social networks. The document ends with a Twitter case study on setting up a business account and devoting time daily to be helpful first and promotional second.

1. Social Networking: Twitter How to expand the online conversation Thanks for inviting me!

3. 1020 Computer

4. 1100 Photography

5. 7120 Marketing

6. 7210 Sales, merchandising

9. Follow the people you want to follow you

10. Follow your followers

11. Retweet (put (RT) in front of the tweet

12. People love it, builds affection and loyalty

13. Tweet at least 2-3x per week (build to 2-5 per day)

14. Be Real

15. Twittiquette

16. Follow those who follow you

17. Thank People

18. Auto responders considered spam

19. Provide Value… Don’t just create noise

20. New information with links

21. Blog posts (Twitterfeed)

23. Promotions

24. Contests

25. Staff

27. Twitter marketing ideas Press releases: you can keep your audience up to date with your brand’s latest developments by posting links to your press releases. Time-sensitive special offers: you can use Twitter to promote items on sale, or special fares, like some airlines are already doing. Post event updates: if you go to a conference or trade show, you can tweet about the latest developments. News updates: Twitter can be a good medium to post news items of interest to your customers. Disaster Relief: Organizations such as the Red Cross are using twitter to post updates on their efforts to help during natural disasters and emergencies. Daily schedules: musicians, politicians and other traveling acts are using Twitter to post news about their appearances, schedules, etc. Links to interesting web pages: You can use Twitter as a social bookmarking service, like Delicious or Stumbleupon. New blog posts announcements: You can post a tweet every time you update your blog. True, you can also achieve this through RSS, but Twitter gives you yet another avenue to reach people that otherwise wouldn’t have had access to your RSS feed. Blog widget: you can install Twitter on your blog’s sidebar to show your latest tweets and give your blog a more interactive feel. Real estate listings: real estate agents can use Twitter to post links to new listings. Promotions: if you have a “deal of the day”, “daily lunch special” or any other recurring, time-sensitive promotion you can announce it in Twitter. Recruitment tool: many companies have filled positions with people they found through Twitter. Personal branding: by drafting a compelling personal profile, posting brief insights on topics related to your field, and by nurturing your network of followers, over time your Twitter account can turn into a strong personal branding signal.

28. Linking to social media Link your twitter acct to Facebook, LinkedIn,and any social networking site you use Use applications on Social Networking Sites to auto post on multiple sites Ping.fm Consider a professional twitter client such as hootsuite.com or cotweet.com

29. Capitalize on the wisdom of masses Look at trending topics and think about how you can provide a unique tweet Listen to the conversation Get Real Time feedback on what is going on, your products, etc

30. Twitter tools Hootsuite Supports multiple twitter accts Supports multiple logins for one acct Enables scheduled tweets Provides auto RT, R & DM Provides embeddable columns Cotweet Supports multiple twitters and logins with unique character to identify who is who

31. Twitter case study Open a business account (your business name) brand your background Assign the voice of twitter and devote minimum of 30 minutes per day Become a trouble shooter first, a promotional evangelist second Make 60% of posts useful for others 40% promotional with links back to your website/blog Measure your 90 day change in followers, links and sales

33. twazzup

34. hootsuite