The True Experience Of One: Personalizing The Mobile Shopping Experience

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More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience. Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.

Business

#MobileShopping

The True Experience Of One:
Personalizing The Mobile
Shopping Experience

Presented by Sponsored by

#MobileShopping

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About Retail TouchPoints

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ü  Over 23,000 subscribers
ü  To provide executives with relevant,
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#MobileShopping

Panelists
MODERATOR

Mark Loucks Debbie Hauss
VP of Channel Editor-in-Chief
Development Retail TouchPoints
Certona

#MobileShopping

Moving Forward With Mobile
Survey • August 2012

Survey collaboration between Retail TouchPoints and
Certona, with input from the CEO of MadMobile, a leading
mobile platform.

136
14
Retailers and

CPG Suppliers surveyed.

#MobileShopping

Respondents Spread Across
A Variety Of Industries:

#MobileShopping

With Annual Revenues Running The Gamut:

#MobileShopping

Infographic from eTail, October 2012

#MobileShopping

The True Experience of One:
Personalizing the Mobile
Shopping Experience

Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau
Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/

Five Areas of Focus
1.  Strategizing for Mobile Implementation
2.  Using Mobile to Personalize the Experience
3.  Omni vs. Multichannel
4.  Honing in on a Mobile Improvement Strategy
5.  Choosing the Right Mobile Platform Partner

Leveraging Mobile
to Personalize the
Experience

Honing in on a Mobile
Improvement Strategy

Choosing the Right
Mobile Platform Partner

Be Realistic
•  Look at your resources
•  Understand the full effort required

Thank You!

For more information contact:
Mark Loucks
VP Channel Development
618.210.0505
mloucks@certona.com

Q&A // Submit Your Questions

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Q&A
MODERATOR

Mark Loucks Debbie Hauss
VP of Channel Editor-in-Chief
Development Retail TouchPoints
Certona

#MobileShopping

Thank You For Attending This Webinar

You can download this Presentation & White Paper at:

http://rtou.ch/mshopping

#MobileShopping

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The document describes the results of a content audit conducted by JLL Corporate Solutions. It outlines a 5-step process: 1) determining objectives and scope, 2) gathering content, 3) establishing criteria and conducting the audit, 4) analyzing results, and 5) developing an action plan. Key findings included that over 50% of Americas content was of high quality, while 70% of EMEA content addressed operational excellence. The audit identified opportunities to improve content alignment with JLL services like the Future of Work framework. Overall, the audit provided a strategic tool to optimize content marketing practices.

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Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309 Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.

Accelerate Your Partners' Digital Transformation With Point-Based Rewards

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This document summarizes a presentation on using incentive programs to accelerate partners' digital transformation. It discusses assessing the current state of partners' demand generation and skills, aligning incentive programs to partners' sales processes and the buyers' journey, and developing a framework to incentivize key partner activities and behaviors at individual and company levels. The framework involves identifying target activities, tagging them as influencing individuals or companies, selecting appropriate incentive types, applying benchmark incentive rates, and measuring programs. The goal is to use incentives to drive partners' marketing certification, demand creation, opportunity registration, deal closing, and renewals behaviors.

5 Stages of the Partner Journey

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The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.

How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...

G3 Communications

Access the full webcast here: https://dg-r.co/2L5QdrM Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results. During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.

Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...

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Access the full webcast here: https://dg-r.co/2uiS82A Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts. Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.

Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...

G3 Communications

Access the full webcast here: https://dg-r.co/2LhxSVI In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors. The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss: * The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and * The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.

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The True Experience Of One: Personalizing The Mobile Shopping Experience

1. #MobileShopping The True Experience Of One: Personalizing The Mobile Shopping Experience Presented by Sponsored by #MobileShopping

2. Welcome Webinar Attendees Type ques)on here #MobileShopping

3. Follow This Webinar On Twitter #MobileShopping #MobileShopping

4. About Retail TouchPoints ü  Launched in 2007 ü  Over 23,000 subscribers ü  To provide executives with relevant, insightful content across a variety of digital medium Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP #MobileShopping

5. Panelists MODERATOR Mark Loucks Debbie Hauss VP of Channel Editor-in-Chief Development Retail TouchPoints Certona #MobileShopping

6. Moving Forward With Mobile Survey • August 2012 Survey collaboration between Retail TouchPoints and Certona, with input from the CEO of MadMobile, a leading mobile platform. 136 14 Retailers and CPG Suppliers surveyed. #MobileShopping

7. Respondents Spread Across A Variety Of Industries: #MobileShopping

8. With Annual Revenues Running The Gamut: #MobileShopping

9. Infographic from eTail, October 2012 #MobileShopping

10. #MobileShopping

11. The True Experience of One: Personalizing the Mobile Shopping Experience

12.

13. Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/

14. Five Areas of Focus 1.  Strategizing for Mobile Implementation 2.  Using Mobile to Personalize the Experience 3.  Omni vs. Multichannel 4.  Honing in on a Mobile Improvement Strategy 5.  Choosing the Right Mobile Platform Partner

15. Strategizing for Mobile Implementation

16. Throw A Wide Net

17.

18. Leveraging Mobile to Personalize the Experience

19. Mobile = Personal + Omnichannel

20. Omni vs. Multichannel

21. Case Study: Traditional Cataloger

22. Case Study: Peapod

23. Avoid Silos

24. Showrooming

25. Honing in on a Mobile Improvement Strategy

26.

27. Choosing the Right Mobile Platform Partner

28.

29. Be Realistic •  Look at your resources •  Understand the full effort required

30. Thank You! For more information contact: Mark Loucks VP Channel Development 618.210.0505 mloucks@certona.com

31. Q&A // Submit Your Questions Type ques)on here #MobileShopping

32. Q&A MODERATOR Mark Loucks Debbie Hauss VP of Channel Editor-in-Chief Development Retail TouchPoints Certona #MobileShopping

33. Thank You For Attending This Webinar You can download this Presentation & White Paper at: http://rtou.ch/mshopping #MobileShopping

The True Experience Of One: Personalizing The Mobile Shopping Experience

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