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Taking offline retail into a digital world (andre)
The document discusses the transformative impact of mobile phones on shopping in Africa, where mobile adoption has outpaced that of basic necessities. It emphasizes that retailers must adapt to the digital landscape by optimizing their mobile experiences to engage consumers effectively, leveraging mobile for product discovery and payment solutions. Overall, it stresses the importance of integrating mobile strategies into retail to maintain relevance in a rapidly evolving market.
Taking offline retail into a digital world (andre)
- 1. © PriceCheck 2015 @adw365 WHYMOBILE IS CHANGING SHOPPING FOREVER
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- 4. 1. As oftoday, there are more mobile subscribers in Africa than Europe and the USA combined. 2. Mobile phones in Africa have been adopted more quickly than TV, and electricity. 3. More people in Africa have access to a mobile phone than have water, clean water, or even sanitation. MOBILE ADOPTION IN AFRICA
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- 6. Over the past18 months we have seen numerous retailers fall victim to their own inability to adapt to fast-changing consumer demands. The majority of brick and mortar stores are inexperienced. As mobile commerce grows, the inclusion of mobile poses fundamental challenges for every business
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- 8. 1. The faceof retail has changed almost beyond recognition over the past decade. 2. The drivers behind it are diverse and many, yet are primarily deeply rooted in two associated places: HE CHALLENGE FOR RETAI
- 9. THE CHALLENGE FOR 1.TECHNOLOGY Ubiquitous internet connectivity, the predominance of connected mobile devices, the continued evolution of e-commerce and social media have given retailers a host of new channels to engage with the consumer.
- 10. THE CHALLENGE FOR 2.THE DIGITALLY SAVVY CONSUMER Access to feedback, reviews, price comparisons and the ease of the online transaction mean shoppers now have more information and choice at their fingertips that until recently wasn’t even conceivable.
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- 12. 1. Consumers wantto interact with retail brands digitally, and they’re increasingly using their mobile devices to do it. 2. The opportunity for retailers to optimise their mobile experiences using location and immediacy is significant, as is the need to ensure a good small screen experience. 3. It’s important for retailers to take the same approach with their advertising. If their customers are shifting to mobile, then their media budgets should follow suit. MULTI-DEVICE SHOPPING
- 13. 3 THINGS HOWIN- STORE RETAIL CAN REMAIN RELEVANT IN A DIGITAL WORLD
- 14. NOTHING GETS YOU CLOSER THANMOBILELeveraging mobile to close the gap between product discovery and purchase intent is the lynchpin that connects offline retail with connected customers 1. BE THERE AND EVERYW HERE
- 15. Smart phones ACTIVE SMARTPHO NE USERS Smartphones 60% IN-STORE PURCHASES INFLUENCED BY MOBILE Smart phones NEW DEVICES SALES - SMARTPHO NES 70% 80% 33%
- 16. • Mobile isn’tan option, it’s an imperative. • Mobile can be used to get customers to the store and keep them there. • Increased use and portability of mobile is driving significant offline, in-store activity • Recognise the pivotal role of mobile to your overall marketing strategy. • Measure conversion types.
- 17. THE ONLINE PRODUCT CATALOGUE,AN INVALUABLE ASSET TO THE STORE Digital catalogues allows every offline store to feature on local digital search and get rich up-to-date product information. Digital catalogues should always be at the centre of your retail strategy 2. DIGITISE THE REAL WORLD
- 18. Smart phones Without astrong Online Product Catalogue, reaching out to the (connected) consumers and convincing them of the value of your offering will become more and more difficult.
- 19. Activate your locationProduct discoveryCatalogue offers close to you
- 20. Select offer Storeinformation
- 21. CATALOGUES UP 480% Catalogue pageview monthly millions
- 22. TREAT THE ENTIRE SHOPPING EXPERIENCEAS A PLACE WHERE CUSTOMERS CAN PAY OR COLLECT Leveraging mobile payment solutions to allow purchases to seamlessly take place anywhere 3. KILL THE CHECKOU T
- 23. © PriceCheck 2015 @atheunissen SmartphonesINCREASE ON CLICK AND COLLECT SALES Smart phones 60% ONLINE ORDERS WERE COLLECTED IN STORE Smart phones OF ORDERS WERE COLLECTED IN STORE 70% 80% OF CONSUMERS HAVE USED CLICK-AND-COLLECT IN 60%
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- 27. Consumers are relyingon their devices as everyday, essential decision making tool Mobile is a powerful part of consumer purchase decisions Most mobile activity takes place at the start of the purchase funnel but decisions are faster Increased use and portability of mobile is driving significant offline, in-store activity Proximity and easy access to location information are key
- 28. YOU DON’T NEED TO CHANGERETAIL. YOU HAVE TO BETTER IT.
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Editor's Notes
- #6 Active e-commerce market vs physical stores
- #15 Mobile allows every offline store to feature on local digital search.
- #18 including media, prices, stock levels, reviews, cross/up-sell recommendations, shipping and payment options etc. So many times, I have picked up a print catalog from my mailbox and wanted more information on a product. However, most of the time I just throw the catalog into the bin, because it seems like too much effort to go back to my tablet or computer and then navigate to find the product.
- #23 Click and Collect
- #24 Buying online may be popular but waiting for deliveries is not. Buy or reserve items online then pick them up in a shop or other convenient location – is booming.