Optimize Mobile for Cross Device Conversions
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Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions. View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions. This cheat sheet will cover how to: >Use Google’s Estimated Cross-Device Conversions tool >Find your estimated cross-device conversions percentage >Optimize bids based on your cross-device estimates
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Companies
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Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
· For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
· Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
· Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.
Due Saturday, June 17, 2017
Business Case #8
Planning and implementing effective mobile marketing programs
Abstract Mobile marketing is an ever increasingly important component of a firm’s overall
promotional strategy. The importance of this medium can be seen through time spent on mobile
media, number of searches, and direct and indirect mobile-generated sales. Despite its increased
importance, the effectiveness of mobile marketing needs to be improved based on such metrics as
bounce rates, add-to-cart rates, shopping cart abandonment, and average order size. Strategies to
increase the effectiveness of mobile marketing are discussed. Firms need to capitalize on the three
major strategic advantages of mobile marketing: (1) the fact that mobile marketing devices are
always on, always connected, and always with the consumer; (2) the ability to generate location-
sensitive offers; and (3) the ability to send relevant personalized messages and offers. Firms also
need to develop and implement an effective mobile marketing strategy through a series of
activities. These include understanding and reacting to the complexity of mobile marketing,
designing sites based on ease of use versus ‘bells and whistles,’ increasing opt -in rates, using
effective customer engagement strategies, and developing effective mobile coupons. Criteria to
evaluate the effectiveness of mobile marketing are discussed.
The current state of mobile marketing
For a majority of consumers, mobile devices have surpassed both desktop and laptop computers
as the principal gateway to the Internet (O’Kane, 2013). Mobile phones and tablets now account
for about 44% of all personal computing time, twice the level of 2008 (Duncan, Hazan, & Roche,
2014). According to one source, just over one-half of all searches on Google are now performed
on mobile sites (Graham, 2015). A recent Deloitte study found that smartphone devices influenced
almost $600 billion of in-store purchases, up from $159 billion in 2012 (Haims, 2015).
According to Shop.org/Forrester Research Inc.’s State of Retailing Online study, 58 % o.
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by Medialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
5 Best Practices for Mobile Retail Apps
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
Wilhite manuel mobile_presentation
The document discusses the importance of going mobile with marketing efforts. It notes that mobile usage is growing rapidly and will soon surpass desktop usage. Having a mobile-friendly website allows businesses to engage with customers in a new way and take advantage of unique mobile functions. The benefits of mobile marketing include more localized targeting, immediate feedback, and increased customer interaction leading to stronger relationships and loyalty.
Business Case #8 Planning and implementing effective mobil.docx
Business Case #8
Planning and implementing effective mobile marketing programs
Abstract Mobile marketing is an ever increasingly important component of a firm’s overall
promotional strategy. The importance of this medium can be seen through time spent on mobile
media, number of searches, and direct and indirect mobile-generated sales. Despite its increased
importance, the effectiveness of mobile marketing needs to be improved based on such metrics as
bounce rates, add-to-cart rates, shopping cart abandonment, and average order size. Strategies to
increase the effectiveness of mobile marketing are discussed. Firms need to capitalize on the three
major strategic advantages of mobile marketing: (1) the fact that mobile marketing devices are
always on, always connected, and always with the consumer; (2) the ability to generate location-
sensitive offers; and (3) the ability to send relevant personalized messages and offers. Firms also
need to develop and implement an effective mobile marketing strategy through a series of
activities. These include understanding and reacting to the complexity of mobile marketing,
designing sites based on ease of use versus ‘bells and whistles,’ increasing opt -in rates, using
effective customer engagement strategies, and developing effective mobile coupons. Criteria to
evaluate the effectiveness of mobile marketing are discussed.
The current state of mobile marketing
For a majority of consumers, mobile devices have surpassed both desktop and laptop computers
as the principal gateway to the Internet (O’Kane, 2013). Mobile phones and tablets now account
for about 44% of all personal computing time, twice the level of 2008 (Duncan, Hazan, & Roche,
2014). According to one source, just over one-half of all searches on Google are now performed
on mobile sites (Graham, 2015). A recent Deloitte study found that smartphone devices influenced
almost $600 billion of in-store purchases, up from $159 billion in 2012 (Haims, 2015).
According to Shop.org/Forrester Research Inc.’s State of Retailing Online study, 58 % of the
retailers surveyed placed mobile marketing as their highest priority. The second -highest rated
priority was omnichannel efforts, such as buying online and picking up in-store and ship-from-
store (Forrester, 2015). The rapid growth of mobile marketing, as well as its impact on traditional
shopping behavior, contribute to its overall importance as a promotional medium.
Despite the increased usage of mobile marketing by firms and consumers, there is evidence of poor
planning, poor implementation, and the need for firms to adapt to fast-changing dynamics. The
following sections document problem areas that mobile marketers need to overcome.
A2013 study of 745 business leaders found that while 56% of these leaders were using mobile
marketing in their firms, 43% stated that they have not determined the correct mobile strategy
despite their seeing a ...
Benchmarking REport
1) Mobile devices are taking a larger share of consumer usage and advertiser budgets across search, display, and social media. While clicks and spending have shifted significantly to mobile, conversion rates remain higher on desktop devices.
2) Advertisers have increased mobile spending but still struggle with mobile attribution and optimization. Over 50% of clicks now occur on mobile, but the share of conversions attributed to mobile devices generally lags behind mobile spending.
3) Performance varies across channels and devices. Search has the highest click-through rates overall, while conversion rates are higher on desktop than mobile. Cost-per-click also tends to be lower for mobile devices where conversion rates are lower.
Mobile marketing
This document provides a summary of mobile marketing and opportunities for businesses. It discusses the growing importance of mobile, with mobile internet usage overtaking desktop globally. It outlines the opportunities for businesses to create new mobile interactions and engage customers across different mobile touchpoints. Finally, it introduces the Smart Insights Expert member resources, which provide practical guides and templates to help members improve their digital marketing results.
Growing with mobile
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Retail Apps: Take your local business global.
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Latest adwords innovations
In AdWords you’ll soon be able to measure conversions across the entire lifecycle of the app - from install to re-engagement to in-app purchases.
Intuit at DES: How DMPs are Enabling the New Digital Enterprise
Intuit chose a data management platform (DMP) to centralize customer and marketing data from digital channels in real-time, without personally identifiable information. This allows Intuit to perform real-time optimization, customer intelligence and modeling. A DMP also helps Intuit maximize performance and efficiency by providing customer data, while Intuit's data warehouse solves its need for corporate "Big Data". Intuit uses its DMP for real-time targeting, personalization and optimizing the customer experience across its platforms and products.
Ehppbuilder
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Creating Optimal Customer Journeys With Programmatic Marketing
Creating Optimal Customer Journeys
With Programmatic Marketing
A WBR Digital Whitepaper Presented in Conjunction with MediaMath
Spring 2015
New screens, new measurements
Conversions tracking for a multi-screen world. Foredrag av Thomas Bering fra Google, på vårt seminar Digital Performance 3. november 2015
Apps for Restaurants, Diners and Bakeries
The document discusses the importance of mobile apps for businesses. It notes that people now spend more time on mobile screens than TV or laptops, and the number of smartphone users is growing rapidly. This means businesses need a mobile presence to reach customers. The document outlines features a restaurant mobile app could have, including menus, photos, reservations, reviews and more. It argues that a well-designed app can increase brand awareness, customer engagement and retention, and ultimately drive more revenue for the business.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
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CompaniesCompanies around the globe are using social media to co.docx
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Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
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List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Optimize Mobile for Cross Device Conversions
- 1. Today the majority of consumers use multiple devices to shop online. They often start their journey on a mobile phone and end up completing that purchase on another device. In fact, 90% of consumers say they use more than one device to complete an action. If you’re not looking at the influence mobile advertising is having on desktop transactions, you’re probably undervaluing and underinvesting in mobile. Here are two ways to optimize mobile for cross-device transactions: 1. Use Google’s Estimated Cross-Device Conversions In an ideal world, shoppers would login to your store on every device and you could track cross- device transactions with ease. Unfortunately, most shoppers don’t do this, especially if they’ve never purchased from you before. That’s where Google comes in. Many shoppers are logged into a Google property (Google, Gmail, Google Maps, YouTube, etc.) on all of their devices the majority of the time. This gives Google the ability to track if the same user clicked on an ad via a smartphone and then converted on another device. Wouldn’t these conversions occur anyway? Or be double counted? No, estimated cross-device conversions are incremental. A common misperception is that these conversions would be captured by or double counted with desktop or tablet conversions. That’s not the case. Like all other Adwords conversions, cross-device conversions use last paid click attribution. Therefore, if an ad were clicked on another device after the mobile click, it would not be included in these cross-device estimates. Estimated incremental cross-device conversions Analyzed across 16 retail partners 2. Optimize Bids and Budgets Based on Your Cross-Device Estimates Adlucent recently analyzed cross-device data for 16 retailers and found that on average 30% more conversions could be attributed to smartphones. That’s a significant amount. We also noticed that this data varied by retailer, campaign segmentation, ad type (text vs. product listing ads) and time of year. We recommend using this data to optimize mobile bid modifiers and budgets at the most granular level possible and make adjustments frequently. Without taking cross- device conversions into consideration, you could be losing new customers, revenue and market share. Why are they called “estimated” conversions? 100% of users are not logged into Google properties at all times, so Google estimates total cross-device conversions by measuring the effect on logged in users and scaling that data appropriately. If there is insufficient data to make a sound estimate, Adwords displays a dash in the appropriate column. It is worth noting that it will be years, if ever, before you will get perfect cross- device data and this is likely one of the more accurate estimates you’ll find. Consumer behavior is complex and your customers are frequently using multiple devices and multiple channels before converting. It’s critical to get comfortable with imperfect data in this new world. Cheat Sheet: OPTIMIZE MOBILE FOR CROSS-DEVICE CONVERSIONS © Adlucent | 2015
- 2. Directions for Finding Your Estimated Cross- Device Conversions 1. Make sure you have Google Conversion Tracking installed. 2. Login to Adwords. 3. Add performance columns “converted clicks” and “cross device conversions” to your report view. 4. Choose to segment by device at the top of the screen. At the bottom of your screen select the “+” to see performance segmented by smartphones, tablets, and computers. 5. In the row showing performance for smartphones within your filtered campaign, compare est. cross-device conversions and converted clicks to compute the delta between orders being completed on the smartphone and orders where the smartphone plays a role, but the conversion is completed on another device. 6. We suggest using this number to set bid modifiers and make investment decisions in mobile. It’s a more accurate representation of the value that your mobile advertising is providing. About Adlucent Innovative retailers choose Adlucent as their search and digital advertising partner to deliver profitable customer acquisition solutions through a unique data-driven approach. Through a combination of shopping, product, customer, and third party data—backed by its Deep Search™ technology platform and 14+ years of digital advertising expertise—Adlucent finds the right buyers for each retailer and delivers a personalized advertising experience that converts. Learn more at www.adlucent.com. © Adlucent | 2015