Learn How to Create an Effective Content Marketing Strategy. The current deck includes tools to help expedite the content marketing process and a step-by-step plan for creating, curating and monitoring content marketing practices in an emergent market. Content marketing will be the crux of many plans for success in the future of small businesses
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
600+ Advertising & Digital Marketing Tips by Industry ExpertsDemiScott
We have compiled a comprehensive list of advertising and digital marketing tips to help you make an effective marketing strategy. In this article, you will get actionable advice for 34 categories and marketing areas from the most outstanding marketers all the time. Please take note of all the tips, get organized, plan, and get to it!
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
600+ Advertising & Digital Marketing Tips by Industry ExpertsDemiScott
We have compiled a comprehensive list of advertising and digital marketing tips to help you make an effective marketing strategy. In this article, you will get actionable advice for 34 categories and marketing areas from the most outstanding marketers all the time. Please take note of all the tips, get organized, plan, and get to it!
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
Creating social content is a highly effective way to drive traffic to your business’s website
In order to engage your audience, it’s essential to take a strategically focused yet pragmatically tactical approach with your social content creation, which is based on bringing in prospects at every stage of the funnel.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
The use of effective marketing content leads to increased sales productivity. Today, most customers that sales reps face are educated buyers. To compete with the educated buyer and increase sales productivity, it is pertinent that sales reps be equipped with effective and informative marketing content.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
Creating social content is a highly effective way to drive traffic to your business’s website
In order to engage your audience, it’s essential to take a strategically focused yet pragmatically tactical approach with your social content creation, which is based on bringing in prospects at every stage of the funnel.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
The use of effective marketing content leads to increased sales productivity. Today, most customers that sales reps face are educated buyers. To compete with the educated buyer and increase sales productivity, it is pertinent that sales reps be equipped with effective and informative marketing content.
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
Building a Social Media Marketing Plan Step-by-Step Guide.pdfSMM Panel
Craft a winning social media marketing plan with our step-by-step guide! Maximize your online presence and engagement. Get started now!
Social media marketing has become an indispensable part of the modern business landscape. With billions of people using social media platforms worldwide, it offers a golden opportunity to connect with your target audience, boost brand awareness, and drive business growth. However, to make the most of social media marketing, you need a well-thought-out plan. In this comprehensive guide, we'll take you through the step-by-step process of building an effective social media marketing plan that can help you achieve your business objectives.
Guide to Social Media Marketing in Dubai. Types of social media marketing. Tools used for social media marketing. Tips to increase social media engagement.
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
social media marketing is a crucial aspect of any business today, and a well-planned strategy can help you achieve your marketing goals. Sometimes creating a social media strategy is a difficult task for many businesses. By following these steps, you can develop a strategy tailored to your business, designed to achieve your specific marketing goals.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Social-Media-Marketing-Strategies-for-Business-Growth.pptxBiswadeep Das
Social media marketing strategies are essential tools for driving business growth in the digital age. These strategies encompass a range of techniques aimed at leveraging social platforms to enhance brand visibility, engage with target audiences, and ultimately increase revenue. By creating compelling content tailored to the preferences of their audience, businesses can foster meaningful connections and establish brand loyalty. Integrating data-driven insights and analytics allows for continuous refinement of approaches, ensuring maximum impact. From leveraging paid advertising to fostering organic community engagement, a well-crafted social media marketing strategy can propel a business towards heightened brand awareness, expanded customer base, and improved bottom-line results.
7 Trends In Content Marketing In 2024.pdfkartik290054
Dive into the future of content marketing with this comprehensive presentation exploring 7 key trends shaping the landscape in 2024!
We'll unpack the rise of AI-powered content creation tools, delve into the power of interactive content, and discover the comeback of long-form content. Learn how to leverage user-generated content for authenticity and explore the booming world of short-form video content. We'll also guide you on optimizing for voice search and navigating the evolving landscape of social media marketing.
Packed with actionable insights and practical strategies, this presentation equips you to craft compelling content that connects with your audience, drives engagement, and fuels business growth in 2024 and beyond!
Branding Your Business: How to Cultivate a Brand People Love5Four Digital
Your brand is the single most important investment you can make in your business.
Provide ACTIONABLE tips for developing your brand to cultivate sales, engagement and RESULTS.
The FREE Facebook Super Tool for Pinpointing Your Ideal Buyer5Four Digital
Audience Insights looks at trends about your current or potential customers across Facebook.
This data can help you improve your overall Facebook marketing strategy, including stronger buyer personas, more compelling content, and more insightful competitive research.
Best of all, it’s FREE!
The Power of Video | How to Leverage Video to Create Engaging Content and Gen...5Four Digital
In this video, we show you how to leverage video to create engaging content and generate Sales with content ANYONE can create with a smartphone and a great idea.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Well, what is Content Marketing?
@JDSaunders_
Monday, February 24, 14
3. Content Marketing is...
Providing valuable information to potential
and current customers.
Why do I need it?
The idea is to inspire business and
loyalty by creating and sharing
consistent, high-quality information
on a regular basis.
@JDSaunders_
Monday, February 24, 14
4. Focus on building
the relationship, not
the hard sell.
@JDSaunders_
Monday, February 24, 14
5. Become a Content Marketing Jedi...
Start by asking
yourself:
“WHAT compels
my customers to
ACT?”
@JDSaunders_
Monday, February 24, 14
6. Do Your Research
Delve into your metrics
Find out WHO your customers are by looking at your website analytics
and Facebook Insights
How many visits have you had?
Where are the visits from?
How many visits were new?
Which pages are the most popular?
How much time is spent on your site?
Based on the information, you can make informed decisions about
what content works and capitalize on the content that drives your
traffic.
@JDSaunders_
Monday, February 24, 14
7. Do Your Research
Speak candidly to your customers
Talk to your existing customers. Ask
them what they LIKE about your
product. Start with a general
questionnaire, then delve deeper by
targeting specific products, alternate
services and more.
Incentivize the experience
Offer a special or a rebate to entice
customers
@JDSaunders_
Monday, February 24, 14
8. Do Your Research
Market Research Template
https://www.surveymonkey.com/mp/market-research-survey-templates/
Create your own questionnaire for
FREE using Google Drive
https://support.google.com/drive/answer/87809?hl=en
@JDSaunders_
Monday, February 24, 14
9. Do Your Research
Talk to your sales team
If you have a sales team at your business, utilize them!
Ask them about popular non-product questions they’re
getting
When you know what your audience cares about, creating
stories and content that resonates with them will be much
easier.
@JDSaunders_
Monday, February 24, 14
10. Do Your Research
Identify Brand Identity
Brand Identity is a set of human characteristics associated with the
name of a product, service or company
Decide who you want to be.
Use the car analogy to help uncover your identity.
If your company was a car, which one would it be?
Define the year, make, model and color. Is it domestic or an import? Is it
safe, cutting-edge, young or conservative?
Brand Identity helps PERSONIFY your company by giving it a
distinguishable voice consumers can identify
@JDSaunders_
Monday, February 24, 14
11. Do Your Research
Brand Identity Examples:
Cutting-edge, clean, friendly, elegant, high-quality,
positive daily experiences
Crisp, clean and sharp. Fun, emphasis on
passion, RED, simplest form of brand association
Monday, February 24, 14
12. Image Courtesy of http://www.blurbpoint.com
Create Your Content Marketing Strategy
@JDSaunders_
Monday, February 24, 14
13. Content Marketing Strategy
Create a Director of Content
Delegate one individual to help
shape and define your content
marketing strategy. If your
company is not large enough to
warrant it, guess what? YOU
ARE the Director of Content
Monday, February 24, 14
14. Content Marketing Strategy
Director of Content
It is crucial this individual possess:
Strong writing and communication skills
Great marketing eye for visual content
Analytical mind (for making use of data)
Understanding of conversions
Ability to curate the best content from multiple sources
@JDSaunders_
Monday, February 24, 14
15. Content Marketing Strategy
You have the data. You know who to
target, what your consumer wants and
the means to create it.
Now what?
Map out the types of content that will
best reach each customer audience
you have identified in your research.
Understand what they want and
provide it. Then...
Create a STYLE GUIDE
Monday, February 24, 14
16. Content Marketing Strategy
The Style Guide
Create a ONE PAGE document that includes:
Brand message
Strategy
Promise
Voice
Tone
Audience
Layout + Format of Content
Make sure this is positioned in front of the entire marketing team so that ALL of
your content is consistent with the primary brand identity.
Monday, February 24, 14
17. Content Marketing Strategy
The Style Guide
The Style Guide will help your marketing team, or
marketing individual, plan the right writing persona,
with the same voice and tone across all platforms.
Monday, February 24, 14
18. Content Marketing Strategy
Now, create an Editorial Calendar
This calendar can include internal and external
promotional platforms and items. Build the calendar
out in quarterly increments to help expedite the
planning process.
DOCUMENT your content marketing strategy. Use
spreadsheets to record your posts and content.
@JDSaunders_
Monday, February 24, 14
19. Content Marketing Strategy
Market Research. Check
Style Guide. Check
Calendar. Check
Now, it is time to create ENGAGING content for
current customers and potential consumers
@JDSaunders_
Monday, February 24, 14
20. Content Marketing Strategy
Types of Content to Promote:
Blog Posts
Micro-Vids
Guest Blog Posts
Social Media Posts
E-book
Webinars
Email Newsletters/Signup
White Papers
Powerpoint Presentations How-To Guides
Podcasts
Inforgraphics
Video Content
Landing Pages
Monday, February 24, 14
21. Content Marketing Strategy
Promote Your Content
Post Your Blog on your website, but do not stop there!
Submit content to like-minded communities
Tweet it, Post it and Share it on major social media
Thank “Sharers”publicly
Use a “pop-up email subscription form on your site on the
blog page offering free content as incentive
Monday, February 24, 14
22. Content Marketing Strategy
Tips
Headline and images are two of the most important factors that catch the
attention of the audience when it comes to content.
Headlines with “How to” and “List” are enjoyed by people. Make a list post;
they are easier for users to skim the article.
When someone visits your blog, make sure a pop-up email subscription form is
presented to them, offering some free content as an incentive.
Through the introduction of Twitter’s Custom Timelines, LinkedIn’s Showcase
Pages, and other tools that help you organize and target content, marketers will
be able to create content for highly targeted segments of their audience.
Monday, February 24, 14
23. Content Marketing Strategy
Monitor Your Content
Once you create that blog post, post that social
media content or create a stellar powerpoint
presentation. You MUST monitor the content.
Monday, February 24, 14
24. Content Marketing Strategy
Monitor + Analyze Your Content
Blogs - visit your analytics.
How long are users staying on the page?
What is the bounce rate?
Social Media Posts - look at Facebook Insights
Are users seeing your message?
Are they engaging?
Monday, February 24, 14
26. Content Marketing Strategy
Redbull - Stratos Campaign
Felix Baumgartner made a freefall jump from 24 miles above the earth
last October. The jump broke five records. As a result, Redbull sold 5.2
billion cans worldwide last year, a 13% increase over the year prior
Content: Facebook | Twitter | Instagram | Livestream
@JDSaunders_
Monday, February 24, 14
27. Content Marketing Strategy
Hubspot - All-in-One Marketing Platform
Hubspot is a premier all-in-one marketing
platform that aids marketers in optimizing
their websites with SEO, social media and
blogging tools. They release a plethora of
content on a daily basis. Almost all of it
requires an opt-in form. Funny videos,
interviews and more create an
AWESOME dynamic
Image courtesy of Kapost.com
@JDSaunders_
Monday, February 24, 14
Content: Opt-in Forms | White Papers
Blogs | Video Tutorials
28. Content Marketing Strategy
American Express
American Express, leading credit card
company, created OPEN Forum. This
platform offers advice to small businesses
and entrepreneurs. They leverage the
voice of experts to drive MAJOR
engagement.
Content: Social Media Posts | Forums
Blog Content
Image courtesy of Kapost.com
Monday, February 24, 14
29. Content Marketing Strategy
Moz - SEO Software and Marketing Tools
Moz helps marketers and business
owners by providing marketing
strategies, education and videos hosted
by the CEO, Rand Fishkin. His “White
board Friday” is the highlight of their
content marketing garnering tons of
unique views.
Content: Tutorial Videos | Blogs
Image courtesy of Kapost.com
Monday, February 24, 14
30. Content Marketing RECAP
1 - Do Your Market Research
2 - Choose Your Director of Content
3 - Write Your Style Guide
4 - Create Your Content Calendar
5 - Publish Your Content
6 - Monitor Your Content
7 - Analyze Your Content
Pat yourself on the back ‘cause you’re a
badass content marketing manager
@JDSaunders_
Monday, February 24, 14
31. Content Marketing Tools
Monitoring and Analytics Tools
BuzzSumo - identify the most shared links and key influencers in any topic - buzzsumo.com
Google Alerts – keep tabs on pertinent keywords - google.com/alerts
Google Analytics - monitor website traffic - google.com/analytics
Topsy Analytics (Twitter) – check out top trending Twitter posts - Analytics.topsy.com
Yoast Wordpress Plugin - easy-to-use SEO tool for website optimization - yoast.com
Additional Tools
Google Forms - Create FREE forms - google.com/drive
Free Stock Pics - bit.ly/1h1OA7I
@JDSaunders_
Monday, February 24, 14
32. Content Marketing Tools
Content Distribution and Curation Tools
Bit.ly – URL shortener - bit.ly
Buffer - schedule your content across Facebook, Linkedin and Twitter - bufferapp.com
Google Databoard - Research Insights and keyword - google.com/think/databoard
Hootsuite - post to multiple social media profiles - hootsuite.com
List.ly - curate and engage readers via live embedded list content inside blog posts - list.ly
Mailchimp - email marketing client. Also creates newsletter plugin for website - mailchimp.com
Paper.li - browse curated online newspapers and submit your content - Paper.li
PRWeb - press release distribution service Statigram – Instagram Analytics - statigr.am/
Slideshare - create a deck to draw attention to your site - slideshare.com
Storify - Collect media from across the web Publish on Storify - https://storify.com/
Visual.ly - create infographics - visual.ly
@JDSaunders_
Monday, February 24, 14
33. John D. Saunders
Digital Marketer | Tech Geek
www.JohnSocial.com
@JDSaunders_
Monday, February 24, 14