A very basic introduction to the fundamentals of marketing from conversion, operations, function and purpose of marketing to marketing strategy and above the line/below the line
A quick look at buzz marketing from Ibrahim Balci
What is buzz marketing?
In its simplest definition, Buzz marketing is a viral marketing technique based on the consumers spreading a certain event or product word of mouth among themselves or on social media.
“Strengthening initial marketing efforts by third parties through passive or active influences” Greg (2004)
In buzz marketing, the goal is to get consumers to talk about products and services. This situation can be deliberately created by the company owners or it can be caused by an independent event through social media in a very comfortable way.
The term "Live Buzz Marketing" refers to a marketing approach that uses an actual event or performance to create WOM.
This presentation has been prepared for Marmara University Global Marketing Department Master Program.
This power point is suitable for the English Major students and the learners who want to learn about the skill of speaking English. It can help you to speak well and confidently in public. Hope you enjoy :) Please give me a comment to let me know your opinions.
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
A quick look at buzz marketing from Ibrahim Balci
What is buzz marketing?
In its simplest definition, Buzz marketing is a viral marketing technique based on the consumers spreading a certain event or product word of mouth among themselves or on social media.
“Strengthening initial marketing efforts by third parties through passive or active influences” Greg (2004)
In buzz marketing, the goal is to get consumers to talk about products and services. This situation can be deliberately created by the company owners or it can be caused by an independent event through social media in a very comfortable way.
The term "Live Buzz Marketing" refers to a marketing approach that uses an actual event or performance to create WOM.
This presentation has been prepared for Marmara University Global Marketing Department Master Program.
This power point is suitable for the English Major students and the learners who want to learn about the skill of speaking English. It can help you to speak well and confidently in public. Hope you enjoy :) Please give me a comment to let me know your opinions.
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
Marketing ethics and social responsibility | Criticisms of MarketingGaditek
Identify the major social criticisms of marketing.
Define consumerism and environmentalism and explain how they affect marketing strategies.
Describe the principles of socially responsible marketing.
Explain the role of ethics in marketing.
Basic promotional strategies are presented for pharmacists who want to communicate with patients and customers. Theories and practices of marketing communications are presented.
Brand Communication PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Brand Communication PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Brand Equity, Brand Communication, Brand Awareness.
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Ethics First... Then Customer Relationships - Chapter 3 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
Marketing ethics and social responsibility | Criticisms of MarketingGaditek
Identify the major social criticisms of marketing.
Define consumerism and environmentalism and explain how they affect marketing strategies.
Describe the principles of socially responsible marketing.
Explain the role of ethics in marketing.
Basic promotional strategies are presented for pharmacists who want to communicate with patients and customers. Theories and practices of marketing communications are presented.
Brand Communication PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Brand Communication PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Brand Equity, Brand Communication, Brand Awareness.
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Social Media Marketing - Theory, Case Studies & ResultsOur Social Times
Luke Brynley-Jones (Founder, Our Social Times) explains the theory of social media marketing and provides a hat-full of case studies and guidance on social media marketing, social media monitoring and customer engagement.
Intersection of Marketing History & Marketing TheorySubhendu Pattnaik
We must know where we have been to know where we are. Use of historical method, as the two examples show, can clarify extant theory, resolve controversies and contribute to the development of new theory.
“Marketing Approach of Banks” A comparative study of J&K bank and other banksMudasir Muzafar
Marketing Approach to Banking Services:
• Identifying the customer’s financial needs and wants.
• Develop appropriate banking products and services to meet customer’s needs.
• Determine the prices for the products/services developed.
• Advertise and promote the product to existing and potential customer of financial services.
• Set up suitable distribution channels and bank branches.
• Forecasting and research of future market needs.
From developing brands to generating leads and increasing sales, content creation lets you acquire new expertise and effectively grow your business. Great stories can help you reach exponentially more people than an army of over-qualified sales people can. However, the goal our content marketing strategy at Yalantis isn't only about sales and leads. It's about producing new ideas and spreading them which eventually leads to thought leadership and success.
this complete notes contains 5 power point slide, first 5 give u a practcal information about internet, and another ms word file contains all theory information
Net promotor score versus custmer satisfactionEd Peelen
Hoe goed voorspelt de net promotor score toekomstige groei? Een vergelijking met de voorspellende waarde van klanttevredenheid. Uit een UvA college over marketing theories.
this complete notes contains 5 power point slide, first 5 give u a practcal information about internet, and another ms word file contains all theory information
Presentation soutenance de magister en marketing de l'innovation multicanal...Fethi Ferhane
Presentation de la soutenance de M. FERHANE fethi pour l'obtention du diplome de magister en management de l'innovation et de la technologie. Ecole normale superieure d'enseignement technolgique d' Oran Algérie
Sales is all about listening to people and prescribing a solution. In every job you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill in all career paths. This course is available now so you can start your sales career and your sales potential in just a few minutes - if you're already working in sales, or looking for a lucrative and enjoyable future career, this class is a valuable skill that you definitely need to master.
Juan Sebastian Garcia is been teaching Sales skills to different companies and sales teams for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course covers everything you need to know about Sales Fundamentals: from preparing and planning, relationship building, objection handling techniques, and closing the deal at a brilliant price. This training is the first step to start developing your sales skills as a sales professional.
Sales Fundamentals overview includes:
What is Sales?
What is Marketing?
Planning your sales skills
Building a rapport and relationship
Handling objections
Understand how to organizing your sales
Simple tricks to start calling customers
Time Management in Sales
Also if you want to learn advanced selling techniques. Check out our Target Account Selling Class : https://www.udemy.com/course/target-account-selling/
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Marketing Analytics: The Secret To Your Business SuccessKavika Roy
https://www.datatobiz.com/blog/marketing-analytics-for-business-success/
Monitoring websites to track the success of a business is a culture and has since become a practice. It is usually interpreted that if the graph is good, the business is on the road to success and this somehow leads to significant aspects being neglected. Now, you must be wondering why so? This is a fact though, that simply by analyzing your website, you might just never be able to reach potential leads or evaluate the conversion rate of your potential customers or maybe even understand what is actually desired of your product to fulfill the demands of the market. Marketing analytics fills in the blank here and is the answer to all the forecasting you have been doing to date based on the evidence only. Implementing marketing analytics is what is to be learned now.
When it comes to analytics there are people who will behave as if it doesn’t matter. But it sure does. Smart people across the globe are investing in this science so as to improve campaigns and gain insights. Data from HBR (2015) shows various ways in which marketing analytics is being used by different companies.
Marketing to Account Based Marketing Better, Effective and Rewardingrun_frictionless
Account-based marketing is a practice that enables B2B marketers to drive more revenue by focusing their marketing and communications efforts on the accounts (companies) that have the most potential to become customers.
https://runfrictionless.com/b2b-white-paper-service/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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1. The Theory of Marketing The small stuff that makes up the big stuff Ali Syme Marketing Mathematician
2. What will you learn? (if anything) How to answer the question of “what is marketing?” Pub talk – facts to impress your friends A bit of science – why marketing exists A bit of psychology – why it all works Proof that sales people are like monkeys ‘Conversion’, ‘Metrics’ and other funny words How marketing fuzzes the numbers Marketing operations Strategies vs. campaigns Ali Syme Marketing Mathematician
3. Least intelligence of four children The banker The teacher The engineer Then Ali Marketed paper cups, sporks, software, chemicals, consumer electronics, energy drinks, hot chocolate, music events, pick ‘n’ mix, barcodes, cable ties, flash drives, security scanners, parachutes, legal services, TV programmes, Jedi Mind Tricks, ball bearings, magnets, cufflinks and more About Ali (the short bloke) Ali Syme Marketing Mathematician
4. 𝐸𝑝=? Physics Question… Ali Syme Marketing Mathematician
5. Everything has potential. Marketing is about raising the potential for sales. Since both a product and the consumer that may or may not purchase said product both have “Ep”, then it’s safe to say that it’s possible to raise potential for sales in products and consumers. From this understanding, we can now look at the differences between product and consumer marketing – where one looks at raising potential for sales in consumers, while the other deals with the potential for sales in the product Ep= Potential Energy Ali Syme Marketing Mathematician
6. Consumer Marketing Raising the potential for sales in the consumer Influencing consumer decisions Links consumers with brands Product Marketing Raising the potential of the product itself How is it defined in the market How the product reaches the customer The value of the product Ali Syme Marketing Mathematician
7. A well known fizzy drink did an experiment. They increased the yellow tint in their usually green can by a matter of per cent, and had people taste test it. The tasters said it was more citrusy than the fizzy drink from the previous cans. Is this product or consumer marketing? Product of Consumer? Ali Syme Marketing Mathematician
8. There are reasons why we buy things. There are even reasons why we feel we need to buy things. From knowing what people need and want, we can distinguish between above the line and below the line marketing Almost Psychology Ali Syme Marketing Mathematician
9. “You’re thirsty – drink this” Measureable results Equates to product sales Brand competition Above and Below Ali Syme Marketing Mathematician “We’ll make you feel thirsty” Difficult to measure results All about the brand Prestige Marketing ABOVE THE LINE BELOW THE LINE
10. Sales people need to identify four aspects of every lead/opportunity before a ‘sale’ has any real potential: What about sales? Ali Syme Marketing Mathematician
11. Marketing helps deliver on most of the aspects sales people look for in every opportunity that they encounter What Marketing Does for Sales Ali Syme Marketing Mathematician Product Marketing highlights the value of a product – making it worth the expense Product Marketing makes the product/solution appear to be simple and ready to go Marketing creates the need, and ensures that those with the need encounter the product Marketing generates leads by contacting the decision makers in a company
12. Different companies use different terms to describe their sales pipeline. Glimmers, Leads, Prospects, Opportunities, Accounts, Customers, Conversions, ROI, lead time, presales…and lots of others (a large number of which come from the US influence on sales processes). The basic terms are to describe the pipeline, and so marketing has its own set of terms to measure this pipeline. The next slide will show the very basics of a sales pipeline Funny words Ali Syme Marketing Mathematician
13. Sales Process vs. Marketing Measurements Ali Syme Marketing Mathematician Some impressions will turn into enquiries – opportunities to propose If a proposal is accepted, then the impression has become an account with revenue eMails, Posters, Events, Online Advertising – all account for impressions. Once qualified, some leads will lead to the opportunity to propose or quote for work 1,000 10 100 1 10% conversion 10% conversion 10% conversion
14. We see 10% of impressions becoming leads, then 10% of those becoming opportunities, and 10% of those becoming accounts. So a conversion, we can say, from an impression to an account is 0.1% and from lead to account is 1% Metrics are used to fluff up the numbers. The value of an account may be £100,000 and the cost of 1,000 impressions may have been £10,000 – so we could say 0.1% effectiveness from the marketing effort, or we could say 900% ROI. There are various ways to ‘elaborate’ on the data. Measuring Effectiveness Ali Syme Marketing Mathematician
15. How does a marketing department function? A marketing department, by way of a definition, takes the business objectives of a company and translates them into a marketing plan or strategy – then delivers on that strategy for the benefit of the company-wide aims and objectives If a company doesn’t have a marketing department, it can still utilise consultants for campaigns or agencies for its strategy, however operations, in this case, focus on in-house marketing Marketing Operations (eep) Ali Syme Marketing Mathematician
17. A marketing manager may ask themselves these kinds of questions when introduced to a typical marketing role: What is the word from the top? Is the aim to target new markets? Is the aim to increase repeat sales? What assets does the department have? Digital assets like a website? Human resources like staff? What is the budget like? Who manages the assets? How and what will you do? Campaigns – When? Where? To whom? Strategies – Objectives? Aims? Management – who will manage strategies and campaigns? What does success look like? Will you focus on market share? Will you focus on competition’s markets’? Will you focus on potential deal size? Will you focus on actual deal size? Questions for Marketing Manager Ali Syme Marketing Mathematician
18. Strategy New assets are required to deliver on the strategy The strategy forms part of the business plan The business model may change because of the strategy The strategy is not confined to a year – though there is a target date Campaign Uses all existing assets and resources Required to fit a certain timeframe Run within marketing remit Existing products and markets subject to campaign Strategy vs. Campaign Ali Syme Marketing Mathematician
19. Strategy New product devised Brand new market (territory, sector, etc.) Product needs rebranding New model (eCommerce, Distribution, etc.) Aim to grab % of market Campaign Promotion on product Sector specific Product Specific End of Year Campaign Sale, discount and incentive Examples… Ali Syme Marketing Mathematician
20. Marketing is where all the smart people are If you’re afraid of numbers, you shouldn’t be in the game Digital isn’t everything – you need to know the fundamentals Fuzzing the numbers is easy – but eventually you’ll be asked about the cash Know whether you’re running a campaign or strategy – don’t try and reinvent the company to suit your ideas Know your assets – online and offline Don’t be afraid to fill in a Purchase Order Buy your sales colleagues a pint or two Help your team by having an atmosphere of creativity Be bold. Be loud. But remember – it’s just business. Conclusions Ali Syme Marketing Mathematician