The Sweet Spot

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Why it takes technology AND people to succeed in the social web.

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The Sweet Spot

  1. 1. Finding your Sweet Spot Why it takes Technology AND People to succeed in the Social WebNathaniel HansenEleftherios Hatziioannou
  2. 2. What does a customer, marketer and CEOhave in common? Challenges, Innovation, Creativity Self- Actualization Prestige, Status Ego (esteem) Love, Acceptance Social (Belonging) Physical Safety, Economic Security Safety/Security Water, Food, Sleep… Survival Maslow’s Hierarchy of Needs
  3. 3. What is it that people love doing?
  4. 4. What`s Facebookgot to do with it?
  5. 5. How does this impact Marketing and Communications?
  6. 6. What happened to my TARGET GROUP?
  7. 7. How can I use social media for my business? Sales/ R&D Production Open (Mass Marketing Service Social Customer Innovation Customization Community Prosumer) Commerce/ Service 2.0 Group Buying
  8. 8. How can we become a SOCIAL BUSINESS? Sales/Marke R&D Production Open (Mass ting Service Social Customer Innovation Customization Community Prosumer) Commerce/ Service 2.0 Group Buying
  9. 9. How can we become a SOCIAL BUSINESS?
  10. 10. Is it just another campaign?
  11. 11. How can we get there?
  12. 12. How can I listen and identify warm leads?
  13. 13. How can I use social intel to build my STRATEGY?
  14. 14. Which tools can we use to get things done?
  15. 15. Why is it important to LEARN/ADAPT?
  16. 16. What does it take to be a leader in the social web?
  17. 17. Which new roles have emerged?
  18. 18. WTF is a SOCIAL MEDIA MANAGER? R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  19. 19. Lessons learned #1: Knowledge
  20. 20. Lesson learned #2: Simplicity.The name of your CEO Google Search I’m Feeling Lucky
  21. 21. Lesson learned #3: Not about the MONEY.
  22. 22. Lesson learned #4: CONNECTIONS.
  23. 23. “One machinecan do the workof 50 ordinary men.No machine cando the work of oneextraordinary man.”~Elbert Hubbard
  24. 24. Tha nk youNathaniel HansenEleftherios Hatziioannou

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