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Eleftherios
Hatziioannou



 Nathaniel
  Hansen
STOP DOUBTING – IT`S REAL!
RELATIONSHIPS
CREATE TRANSACTIONS
MEETING TONY HSIEH
CEO OF ZAPPOS
GET THERE
STEP-BY-STEP!
                                 WIN
                       LEARN /
                       ADAPT
             ENTER /
              ACT
     BUILD
 YOUR STRATEGY


LISTEN
UNDERSTAND YOUR
OWN BUSINESS FIRST
IT`S A LONG-TERM PROCESS
TAP INTO THE
WORLD WIDE MIND
GATHER AND STRUCTURE DATA VIA
SOCIAL INTELLIGENCE
WHAT DO YOU WANT TO DO IN
SOCIAL BUSINESS?

                             Sales/
             Production
  R&D                       Marketing
                (Mass                    Service
  Open                        Social
             Customizatio               Customer
Innovation                  Commerce/
                  n                     Service 2.0
Community                     Group
              Prosumer)
                              Buying
SELECT PLATFORMS
LESS CAN BE MORE




             BRAND FIT

           TARGET GROUP

            INFLUENCER

              REACH
#SOCIAL MEDIA POLICY
PASSIONATE TEAM
NOT JUST AN AGENCY
NEW ROLES HAVE EMERGED
THE SOCIAL MEDIA MANAGER


          R&D              Prospects
      PR
                             Customers
    Marketing     Social
                  Media      Key Influencers
    Sales
                 Manager
     HR                      Stakeholders
       Legal
                           Competitors
            PM
SIZE DOESN`T ALWAYS MATTER
#KPIs
USE TOOLS TO SIMPLIFY
YOUR WORK/LIFE
ADJUST MESSAGE
TO WHEREVER YOU ENGAGE
OPTIONS FOR HOW TO SHOW UP




                         Graphic by Jess3.com
IT`S NOT ABOUT YOU
IT`S ABOUT THEM
ONCE THE BASICS WORK
SHINE
From WALL Street to LOVE Street - How to become a brand among friends
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From WALL Street to LOVE Street - How to become a brand among friends