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From Wall Street to Love Street

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Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

Published in: Business, Technology
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From Wall Street to Love Street

  1. 1. Eleftherios Hatziioannou Nathaniel Hansen
  2. 2. STOP DOUBTING – IT`S REAL!
  3. 3. RELATIONSHIPS CREATE TRANSACTIONS
  4. 4. MEETING TONY HSIEH CEO OF ZAPPOS
  5. 6. GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
  6. 7. UNDERSTAND YOUR OWN BUSINESS FIRST
  7. 8. IT`S A LONG-TERM PROCESS
  8. 10. TAP INTO THE WORLD WIDE MIND
  9. 11. GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
  10. 13. WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
  11. 14. SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
  12. 15. #SOCIAL MEDIA POLICY
  13. 17. PASSIONATE TEAM NOT JUST AN AGENCY
  14. 18. NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
  15. 19. SIZE DOESN`T ALWAYS MATTER #KPIs
  16. 21. USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
  17. 22. ADJUST MESSAGE TO WHEREVER YOU ENGAGE
  18. 23. OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
  19. 25. IT`S NOT ABOUT YOU IT`S ABOUT THEM
  20. 26. ONCE THE BASICS WORK SHINE

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