From Wall Street to Love Street
Dec. 8, 2011•0 likes•1,136 views
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Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.
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From Wall Street to Love Street
- 1. Eleftherios Hatziioannou Nathaniel Hansen
- 2. STOP DOUBTING – IT`S REAL!
- 4. MEETING TONY HSIEH CEO OF ZAPPOS
- 6. GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
- 7. UNDERSTAND YOUR OWN BUSINESS FIRST
- 8. IT`S A LONG-TERM PROCESS
- 10. TAP INTO THE WORLD WIDE MIND
- 11. GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
- 13. WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
- 14. SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
- 17. PASSIONATE TEAM NOT JUST AN AGENCY
- 18. NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
- 19. SIZE DOESN`T ALWAYS MATTER #KPIs
- 21. USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
- 22. ADJUST MESSAGE TO WHEREVER YOU ENGAGE
- 23. OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
- 25. IT`S NOT ABOUT YOU IT`S ABOUT THEM
- 26. ONCE THE BASICS WORK SHINE