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Eleftherios Hatziioannou Nathaniel Hansen
STOP DOUBTING –  IT`S   REAL!
RELATIONSHIPS CREATE TRANSACTIONS
MEETING  TONY HSIEH CEO OF  ZAPPOS
 
GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
UNDERSTAND YOUR  OWN BUSINESS FIRST
IT`S A  LONG-TERM  PROCESS
 
TAP INTO THE WORLD WIDE MIND
GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
 
WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Pr...
SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
#SOCIAL MEDIA POLICY
 
PASSIONATE TEAM NOT JUST AN AGENCY
NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Sta...
SIZE DOESN`T ALWAYS MATTER #KPIs
 
USE TOOLS  TO SIMPLIFY YOUR WORK/LIFE
ADJUST MESSAGE TO WHEREVER YOU ENGAGE
OPTIONS FOR  HOW TO SHOW UP Graphic by Jess3.com
 
IT`S NOT ABOUT YOU IT`S ABOUT THEM
ONCE THE BASICS WORK SHINE
 
 
 
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From Wall Street to Love Street Slide 1 From Wall Street to Love Street Slide 2 From Wall Street to Love Street Slide 3 From Wall Street to Love Street Slide 4 From Wall Street to Love Street Slide 5 From Wall Street to Love Street Slide 6 From Wall Street to Love Street Slide 7 From Wall Street to Love Street Slide 8 From Wall Street to Love Street Slide 9 From Wall Street to Love Street Slide 10 From Wall Street to Love Street Slide 11 From Wall Street to Love Street Slide 12 From Wall Street to Love Street Slide 13 From Wall Street to Love Street Slide 14 From Wall Street to Love Street Slide 15 From Wall Street to Love Street Slide 16 From Wall Street to Love Street Slide 17 From Wall Street to Love Street Slide 18 From Wall Street to Love Street Slide 19 From Wall Street to Love Street Slide 20 From Wall Street to Love Street Slide 21 From Wall Street to Love Street Slide 22 From Wall Street to Love Street Slide 23 From Wall Street to Love Street Slide 24 From Wall Street to Love Street Slide 25 From Wall Street to Love Street Slide 26 From Wall Street to Love Street Slide 27 From Wall Street to Love Street Slide 28 From Wall Street to Love Street Slide 29
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From Wall Street to Love Street

Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

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From Wall Street to Love Street

  1. 1. Eleftherios Hatziioannou Nathaniel Hansen
  2. 2. STOP DOUBTING – IT`S REAL!
  3. 3. RELATIONSHIPS CREATE TRANSACTIONS
  4. 4. MEETING TONY HSIEH CEO OF ZAPPOS
  5. 6. GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
  6. 7. UNDERSTAND YOUR OWN BUSINESS FIRST
  7. 8. IT`S A LONG-TERM PROCESS
  8. 10. TAP INTO THE WORLD WIDE MIND
  9. 11. GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
  10. 13. WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
  11. 14. SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
  12. 15. #SOCIAL MEDIA POLICY
  13. 17. PASSIONATE TEAM NOT JUST AN AGENCY
  14. 18. NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
  15. 19. SIZE DOESN`T ALWAYS MATTER #KPIs
  16. 21. USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
  17. 22. ADJUST MESSAGE TO WHEREVER YOU ENGAGE
  18. 23. OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
  19. 25. IT`S NOT ABOUT YOU IT`S ABOUT THEM
  20. 26. ONCE THE BASICS WORK SHINE

Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

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