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Eleftherios
Hatziioannou


 Nathaniel
  Hansen
MEETING TONY HSIEH
CEO OF ZAPPOS
PASSIONATE TEAM
NOT JUST AN AGENCY
NEW ROLES HAVE EMERGED
THE SOCIAL MEDIA MANAGER


          R&D              Prospects
      PR
                             Customers
    Marketing    Social
                 Media       Key Influencers
    Sales
                 Manager
     HR                      Stakeholders
       Legal
                           Competitors
            PM
ORGANIZE
YOUR SOCIAL MEDIA ENGAGEMENT
#SOCIAL MEDIA POLICY
UNDERSTAND YOUR
OWN BUSINESS FIRST
IT`S A LONG-TERM PROCESS
GET THERE
STEP-BY-STEP!
                                  WIN
                        LEARN /
                        ADAPT
              ENTER /
               ACT
      BUILD
  YOUR STRATEGY


LISTEN
TAP INTO THE
WORLD WIDE MIND
GATHER AND STRUCTURE DATA VIA
SOCIAL INTELLIGENCE
IDENTIFY THE
INFLUENCERS
WHAT DO YOU WANT TO DO IN
SOCIAL BUSINESS?

                            Sales/
             Production
R&D                         Marketing
             (Mass                      Service
Open                        Social
             Customizatio               Customer
Innovation                  Commerce/
             n                          Service 2.0
Community                   Group
             Prosumer)
                            Buying
SELECT PLATFORMS
LESS CAN BE MORE




             BRAND FIT

           TARGET GROUP

            INFLUENCER

              REACH
SIZE DOESN`T ALWAYS MATTER
#KPIs
#VIEWS
                     #SUBSCRIBERS
    #MENTIONS
                           #LIKES


  #COMMENTS
                        SHARE OF VOICE
            #REVIEWS

  #QUESTIONS ANSWERED
#FANS/ FOLLOWERS
                RATIO OF POSITIVE/ NEGATIVE FEEDBACK
WHO DELIVERS
QUALITY CONTENT
INTO QUALITY CONTEXT
A THOUSAND TRUE FRIENDS
USE TOOLS TO SIMPLIFY
YOUR WORK/LIFE
ADJUST MESSAGE
TO WHEREVER YOU ENGAGE
WHAT YOU SHOULD BE.
AND WHAT NOT!
CONNECT THE DOTS IN A
HOLISTIC SYSTEM
         Social Engagement


         Support   Customer




             Community




               SALES
How to become a brand among friends
How to become a brand among friends

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How to become a brand among friends