Landing page practices in 2021
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Many marketers fall into shortcomings after designing their landing pages. Examples of these shortcomings are not having enough traffic or conversions. To overcome these issues, we cover in this presentation, the latest landing page trends that you should need to start applying for your business.
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Landing page practices in 2021
- 2. 20K members. 7 years
- 3. Agenda • 5:00 – 5:20: General intros • 5:20 – 5:50: Landing page best practices in 2021 • 5:50 – 6:00: QA
- 4. Landing page best practices Trends in 2021
- 5. Did you know? • Using videos on landing pages can boost conversions by 86% (eyeview) • A one-sec delay in page loading minimizes conversions by 7% (Neil Patel) • Interactive landing page content is growing (Smart Insights) • A dynamic landing page was found to convert 25.2% more mobile users, compared to a normal landing page. (Periscope) • The most important element of your landing page is your headline. You only have 8 seconds to create an impression. (Interactive Marketing)
- 8. 3. Dynamic content and variables
- 10. 5. Dark mode/low light UX
- 12. 7. Zero distraction – rule of 1.5
- 13. 8. Use real case studies
- 14. 9. Have a strong offer! 10. Free Tool 6. Guarantee 5. Problem solving demo 12. Audit 2. Partnerships 4. Trial/Free Service 9. Consultation 11. Survey/Gift card 3. Ebook/Whitepaper 1. Checklist/Worksheet 7. Webinars 8. Podcast/Joint events
- 15. Additional tips
- 16. VBOUT’s resources to help build effective landing pages • 13 mistakes that will your hurt your landing page CRO • How to create landing pages that convert • 35 landing page examples you should never miss • How to build relationship with customers using dynamic content • Using URL parameters with your landing page
- 17. Thank you! VBOUT demo video
Editor's Notes
- A heavy contrast color helps the front and center on a landing page stand out. Placing a white text over a shadow background with the blue and purple is a clear example. In addition to light and dark, web designers are finding middle ground in soft color palettes such as wholesome greens, pastel blues, warm browns or light pinks. (Source: 99designs) Light colors minimizes distraction and even makes interactions more comfortable. Flat design is a good choice for businesses looking forward to having real conversions and sales because it creates a positive feeling and highlights your message. Using a flat design makes the interface simple, provides clean visuals and strong typography, and avoids distracting visitors with flashy objects.
- Interactive design requires a minor effort from the user. It boosts engagement and conversion.
- Dynamic content which changes based on user’s information, behavior, location, preferences, etc… is not a new trend but continues to be a vital practice in 2021 for personalizing landing pages.
- https://blog.99static.com/blog/wp-content/uploads/2020/11/Dribbble_2_1-4.mp4?_=1 https://www.invisionapp.com/inside-design/10-examples-of-parallax-scrolling/
- Dark mode design reveals light text and visuals on a dark background. Dark mode helps elements look more persistent. It offers less eye-strain in low light conditions and enhances battery usage compared to the light mode.
- Custom illustrated graphics build a personable experience that better reflects the tone of your brand. Custom graphics improve your visitors experience because they create a welcoming and enticing feeling. Source: Tubik Studio
- Minimize distraction and use simple text and graphics, a lot of space and monochrome or duo-chrome color palettes. Less is more. You can grab your visitors attention by using few elements. You just have to be simple, geometric and use a clean design to convey your messaging. Minimal design helps pages load faster.
- Add a further action within your thank you page in order to move your leads further down the funnel and keep them engaged with your brand.