The document outlines nine strategies for growing a digital marketing agency and increasing sales, including upselling, gaining referrals, and optimizing for SEO. It emphasizes the importance of client satisfaction, creating partnerships, and building case studies to establish trust and attract leads. Additionally, it suggests streamlining onboarding processes, setting appropriate pricing, and providing actionable results instead of just vanity metrics.

1. How to grow your digital marketing agency and boost your sales

2. 9 tips worth checking
How to grow your digital marketing agency and boost your sales

3. 9 ways to grow your agency
1. Upsell
2. Gain referrals
3. Partner with other agencies
4. Try influencer marketing
5. Optimize for SEO
6. Streamline your onboarding
7. Set the right pricing
8. Build case studies
9. Go beyond reporting

4. 1- Upsell
• Provide an additional feature beside what you
previously agreed on with the customer.
• Always think about what values you can provide
to your target audience and avoid pushing your
clients to buy a particular feature they don’t
currently need.

5. 1- Upsell
For instance, in addition to
the email marketing
package, agencies can offer
their clients inbox preview as
an added feature so they
don’t have to worry if their
email campaigns look messy
on particular devices or
browsers.

6. 2- Gain referrals
• Asking clients to refer other people to your
agency is one of the most effective ways to
earn qualified leads and boost your
revenue.
• First, make sure that your current customers
are satisfied with your brand.
• Offer them an incentive like point-based or
premium membership.

7. 2- Gain referrals
Client referrals
is #1 source for
getting new
customers
Source: Wordstream

8. 3- Partner with other agencies
• If your clients may show interest in
services like Web design, SEO or
PPC, you can look for agencies
providing these services and are
interested in being partners.
• If they refer people to your brand,
they will earn a commission fee
and vice versa.

9. 4- Try influencer marketing
• Partner with influencers who can fit your
theme.
• Host webinars around topics related to
their expertise.
• Ask them to join an affiliate program.
• Become guest bloggers on their site and
vice versa.

10. 5- Optimize for SEO
• Do keyword research based on your
prospects search intent and write
articles and pages that contain these
main keywords.
• Some examples of free tools are
Google trends and keyword planner.
• If your agency’s focus is around email
marketing and automation, the main
keywords that you should be focusing
on in your headlines and content are
“email marketing agency”, “A/B
testing”, “email marketing analytics”…

11. 5- Optimize for SEO
• Use off-site tactics such as distributing your blogs
across your social networks and communities
and try to get some engagement.
• Get backlinks from high authority sites using
guest blogging. These efforts boost your organic
presence and help your qualified prospects find
you easily.
• Use tools to help you optimize your SEO.

12. 6- Streamline your onboarding
• Onboarding plays a critical role in retaining
your clients and reducing churn.
• Think of how you should craft the sequence
of your emails and messages starting from
the first moment the client engages with your
brand.
• Each message should focus on helping them
understand your core products and services
and how your agency can grow their
businesses.

13. 6- Streamline your onboarding
• Track their engagement to decide how the future conversation should go since
this helps you better personalize your communications with them.
• To assess their level of satisfaction with your brand, use Net Promoter Score
(NPS) and find out what things can be done to please your unhappy clients and
efforts that could improve the experience for those who rate you on average.

14. 7- Set the right pricing
• Your customers should always perceive value for the products you offer them.
• To help you determine the right charges, do a competitive analysis to find out
what your competitors are charging and check if the average of these prices can
cover your expenses and help you earn a reasonable profit.
• The major thing is to be flexible and neither charge too high as you might lose
valuable sales nor charge too low because you may lose valuable revenue.

15. 8- Build case studies
• Creating case studies from your successful clients
helps you build trust.
• Beside using them for drip campaigns, they can be
also great as a lead magnet to capture new leads
and a powerful weapon for your sales team to
close more deals.

16. 8- Build case studies
The top
efficient
tactics for
lead gen
Source: eMarketer

17. 9- Go beyond reporting
• Your clients want results. To clearly show them how
your agency is helping them grow, don’t focus too
much on showing them vanity metrics like open rate,
CTR and number of impressions generated for their
social media posts.
• Explain to them how your efforts are helping them
get new customers, what things you are doing for
them which are working and those that are not so
you can take advantage of this opportunity to tweak
their campaigns and increase their ROI.

18. Richard Fallah
CEO @ VBOUT
917.400.7133
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