This document provides guidance on setting up a global Center of Excellence (CoE) for marketing automation. It discusses establishing governance, alignment with sales, change management processes, and best practices. Key recommendations include:
- Defining roles for executive sponsors, champions and users to oversee the CoE.
- Ensuring sales is informed of marketing programs and involved in lead qualification criteria.
- Developing internal communication, training and succession plans to facilitate adoption and knowledge transfer.
- Standardizing workspaces, folders, naming conventions and design templates.
- Establishing metrics to measure success and checklists for pre-launch requirements.
- Maintaining the system through ongoing organization, maintenance and implementation
There’s so much more you can do inside Marketo with custom development, but where do you start?
Put on your “developer” hat when you attend this session and see where you can take your instance further.
Top Tips include:
- How to streamline the deployment of localized forms in various languages
- A breakdown of UTM tracking and custom unsubscribe as it relates to forms
- How bulk API updates, bulk cloning, and program tagging can bring efficiencies to your Marketo management
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
If your company needs to submit a Content Creation Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SMTbDi
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
There’s so much more you can do inside Marketo with custom development, but where do you start?
Put on your “developer” hat when you attend this session and see where you can take your instance further.
Top Tips include:
- How to streamline the deployment of localized forms in various languages
- A breakdown of UTM tracking and custom unsubscribe as it relates to forms
- How bulk API updates, bulk cloning, and program tagging can bring efficiencies to your Marketo management
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
If your company needs to submit a Content Creation Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SMTbDi
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Marketing strategy and first 90 day planJanice Zhang
Janice is a senior marketing executive with a 16-year track record of delivering outstanding results for B2B & B2C companies. She put together this slide deck to help CMOs and VPs of Marketing define their strategy and first 90 day plan.
Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
7 Steps to Building and Growing an Incredible Partner Program for SaaS Startu...Ben Parr
I shared some of the lessons the Octane AI team has gained from building and growing a partner program in the Shopify ecosystem at the Shopify meetup in Toronto. Many of the attendees asked me if I would send them my slides.
Instead, I've decided to publish the slides from my talk at Shopify, in the hopes that this knowledge will help other SaaS companies -- as well as agencies -- build successful partner programs in their ecosystems. Scroll down and you will find the slides.
Covered in this deck:
- The benefits of a partner program
- How Octane AI grew 20-40% month-over-month by leveraging its partner program
- How to start an agency and tech partner program
- Partner program on-boarding and organization
- Technology stack for managing partner programs
- Integration strategy
- Co-marketing strategy
- Building loyalty and exclusivity
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The 10 Most Important Questions to Ask When Selecting the Right CRM PartnerRedspire Ltd
Selecting the right CRM partner comes down to asking the right questions at the start - find out what you should be asking. A few years ago, it was common knowledge that 63% of CRM initiatives fail. Two years later not much has changed; too many CRM projects are failing for a number of reasons, and yet CRM implementations are growing.
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Marketing strategy and first 90 day planJanice Zhang
Janice is a senior marketing executive with a 16-year track record of delivering outstanding results for B2B & B2C companies. She put together this slide deck to help CMOs and VPs of Marketing define their strategy and first 90 day plan.
Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
7 Steps to Building and Growing an Incredible Partner Program for SaaS Startu...Ben Parr
I shared some of the lessons the Octane AI team has gained from building and growing a partner program in the Shopify ecosystem at the Shopify meetup in Toronto. Many of the attendees asked me if I would send them my slides.
Instead, I've decided to publish the slides from my talk at Shopify, in the hopes that this knowledge will help other SaaS companies -- as well as agencies -- build successful partner programs in their ecosystems. Scroll down and you will find the slides.
Covered in this deck:
- The benefits of a partner program
- How Octane AI grew 20-40% month-over-month by leveraging its partner program
- How to start an agency and tech partner program
- Partner program on-boarding and organization
- Technology stack for managing partner programs
- Integration strategy
- Co-marketing strategy
- Building loyalty and exclusivity
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The 10 Most Important Questions to Ask When Selecting the Right CRM PartnerRedspire Ltd
Selecting the right CRM partner comes down to asking the right questions at the start - find out what you should be asking. A few years ago, it was common knowledge that 63% of CRM initiatives fail. Two years later not much has changed; too many CRM projects are failing for a number of reasons, and yet CRM implementations are growing.
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Driving Marketing Automation Success Across the Enterprise: Revenue Funnel MarketoEnterpriseContent
Join Marketo for a webinar on best practices for optimizing each stage of your revenue funnel. You'll learn:
• How to manage the entire funnel from end to end
• Best practices for evaluating your overall technology stack
• Tips on defining the stages of your funnel
Global Client Solutions has built a niche for itself in helping customers clear their debt conveniently. Committed to maximizing customer satisfaction, Global Client Solutions has implemented a client-centered approach to account management and customer service.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Marketing Automation Center of Excellence (CoE): Governance Structure for Con...Guilda
What does it take to not only just talk digital transformation but execute on it successfully? I have successfully helped organizations with establishing a Marketing Automation Center of Excellence which plays a crucial role in launching global brands and customer experience.
Deep dive digital innovation - Advance your customer’s business potentialMarketo
Challenges to Increasing Activity & Engagement
Many think small and don’t use capabilities of Marketing Automation
Magic Bullet Syndrome: “just turn it on and it will increase revenue”
CMO and CIO treat marketing platforms like an IT project
Staff untrained past basic functionality
Teams not aligned on business strategy
Global Digital Marketing - Digital Summit DallasDoug Platts
How do you create scalable marketing strategy when managing multiple brands across the entire globe? Here are a few key operating models and best practices to work with corporate and local teams, for bring order and scalability to your programs when on a finite budget.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Marketing planning and performance measurement solution business caseNandita Nityanandam
Synoptek developed a product that serves as a single source for marketing planning, team collaboration and performance measurement, and brings an end to the never-ending woes of marketers in terms of executing their operations and bringing insight into their day-to-day activities.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
New Product Development Philosophy IB Work BetterStephen Tavares
This presentation outlines Philosophy IB's offerings in the New Product Development space including governance and process design and outsourced project management.
Connecting the Dots: Creating a Sales Driven OrganizationIngram Micro Cloud
This session was designed to change the relationship between the salesperson and the prospect; moving from a transactional sale to a longer term IT relationship is critical in a Cloud/Mobility sale.
• Moving to a Solution Recommendation
• Connecting the 5 business challenges to your solutions
• Building a 24 month client IT Flight Plan
• How Business Guidance Selling changes the game
• Techniques for seamlessly integrating Business Guidance into your organization
• Professional presentation skills
• Personal growth plans for cloud salespeople
• Immediate Action Plans for the Cloud Solutions Salesperson
http://www.ingrammicrocloud.com
Technology Enabled Global Relationship ManagementRevegy, Inc.
This presentation covers best practices in how to strategically engage your most important clients and drive toward a mutually valuable multi-year journey. Find out how forward thinking companies are using technology to enable their GRM programs.
Maryann is a Senior Portfolio Marketing Manager overseeing product marketing, content development, and brand strategy.
The purpose of this deck is to show her creative process, approach to marketing initiatives, and examples of work. This should be used as an extension of her resume. Enjoy!
Webinar: The Balanced Scorecard What Does It Mean And How To Implement ItAli Zeeshan
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/4RQF-oUMgcw or watch the video at end of the slide
This webinar is designed as a practical guide to using the Balanced Scorecard.
The Balanced Scorecard is a system used extensively in business and industry, government, and non-profit organisations worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation
performance against strategic goals.
The Balanced Scorecard was originated by Drs Robert Kaplan (Harvard Business School) and David Norton as a framework to help managers consider both financial and non-financial aspects of their business and design performance metrics around them.
While the phrase Balanced Scorecard was coined in the early 1990s, the roots of this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau
de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.
About the Presenter:
Ian has over 30 years of business experience ranging from senior management positions, in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many
fields including both accredited and non-accredited courses.
Ian divides his time equally between the Middle East and the UK. In the UK, Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply.
All the details to consider when launching an enterprise-wide employee recognition solution can seem confusing and downright overwhelming for your clients. During this session Kim, Beth and Stan demystified the process and shared secrets to ensuring a successful "go live" and setting any organization up for sustained momentum in the crucial early days.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Marketo Global Roll out - Case Study
1. Case Study: Global Implementation
System Configuration
Patricia Dowling, Senior Partner Success Manager
2. Page 2
Global Client Issues
• Centralize Marketing Team with offices in
• NA
• EMEA
• LATAM
• ANZ
• Time to migrate and launch very aggressive
• Limited number of team members
• No regional voice in Marketing
3. Breaking Down Walls: To achieve cross functional efficiencyOur Client wanted more from Marketo
4. Page 4
What did our client want?
• Strategic Marketo Global Rollout Plan
• Overarching Governance Structure
• Define Succession and Support Plan
• Concise Communication Plan
• Deployment of Regions (Building)
• Establish Roadmap for Marketing Automation (Marketing
Maturity)
• Agreement on Clear Deliverables
6. Page 6
How the Client Benefits from the CoE
• Governance: Ensures the client invests in the most valuable projects and creates
economies of scale for service offerings. Allows for a backup plan around staffing
challenges, such as transitioning roles or employee replacement
• Support: Provides a unified consistent approach and a means for alignment of programs
across all regional teams. The CoE offers support to the regions through program builds,
standards, methodologies, tools, knowledge repositories and subject matter experts.
• Shared Learning: Training and certifications, skill assessments, team building and
formalized roles are all ways to encourage shared learning. Enables a centralized source for
knowledge sharing and continued learning through best practice transfer and
improvement capturing.
• Measurements: The CoE is able to demonstrate the delivering of valued results that
justify their creation through the use of output metrics. Drives valuable results through by
educating regional marketers on how to use success measures to drive projects
10. Page 10
Identify the Right Team
Executors
Supporting
Players
Decision
Makers
The make-up of the team is critical to success.
There are generally three categories of team players.
• Executive
Sponsorship
• Champion
Importance
• Hands On Users
• Speak Business &
Technology
• CRM Administrator
• Additional Marketing &
Sales Team Members
• IT Team
11. Page 11
Importance of Governance
1
1
• Governance drives the execution of processes by which Marketing and Sales will
identify, prioritize, assign, execute and communicate while optimally leveraging
people, processes, change management and technology.
• Governance can encompass a variety of working teams depending on the size and
structure of the organization:
• Executive Steering Committee
• Process Advisory Group
• Marketing Automation Ownership Group
• Reporting Request Team
People
Technology
Change
Management
Processes
13. Breaking Down Walls: To achieve cross functional efficiencyBreaking Down Barriers: Achieve cross-functional alignment
14. Page 15
Keeping Sales in the Know & Involved
• Program planning and execution:
• How will sales know that marketing is
launching a program?
• Will sales have visibility into the content of the
program? If so, how?
• Who do we segment for the program?
• Will sales be able to give feedback on the
effectiveness of the program? If so, how?
15. Page 16
Lead Qualification Criteria Agreement
• Define Lead Qualification Criteria:
• What determines when a lead is Marketing Qualified (MQL)?
• Based on activities/scoring/thresholds
• Identify actions that require automatic pass through to sales?
• What determines when a lead is Sales Qualified (SQL)?
• Outline Service Level Agreements (SLAs) for each phase of the revenue
cycle
• Define Scoring Model and Thresholds:
• Work together to establish the CoE Scoring Model
• Identify how many points for each action
• Work with specific parts of the business to determine score thresholds
• These thresholds will vary depending upon the
program/LOB/offering
17. Page 18
Internal Communication Plan
Who?
Executive Leadership
Sales Leadership
Marketing Leadership
Sales Staff
Marketing Staff
IT
What?
Performance Reports
Lead Conversion Rates
ROI Reports
When?
Daily
Weekly
Monthly
Quarterly
How?
Email
Newsletter
Update meetings
Success stories
Measurement and analytics
Define each audience and
the appropriate approach
to communicate with each
group.
18. Page 19
Success Starts with Leadership
• Leadership buy-in is essential for company wide acceptance
and adoption, marketing automation maturity roadmap and
deeper process integration. Communicating to leadership can
be tricky and timing is key. Showing success makes it easier to
gain leadership support.
• The following KPIs can help build leadership acceptance:
• Program performance measures
• Quality of incoming leads
• Reporting on ROI and lead acquisition
• Sales staff efficiency measures
19. Page 20
Define Ongoing Knowledge Transfer Plan
• Establish regular (monthly) meetings with
corporate and regional users in order to:
• Share new features
• Communicate changes to the system set-up and templates
• User training
• Rollout best practices
• Transfer learnings
• Share successful programs
• Understanding analytics
20. Page 21
Define User Succession Plan
• Objectives:
• How will new employees be trained to use Marketo?
• When the Marketo owner/users leave the company,
how will the knowledge related to the use of the
system and processes be transferred?
• Best Practices:
• Document the Marketo system infrastructure in a
strategic planning guide
• Document the Marketo user guide in a playbook
• Processes
• Best practices
• Standardized templates
21. Page 22
Regional Education Path
• Requirement of prep work before fundamental trainings
• Creation of custom regional program templates
• Documentation of all templates created
• Onsite custom training
• Mentors/Power Users identified in each region
• Follow up training responsibilities set for each region
23. Page 24
Determine CoE & Regional Staffing and Roles
• Define the roles and permissions that each user of
Marketo has in the Admin section under Users & Roles.
• Things to consider:
• Who will have Administrative access (for a Global Marketo
team, we recommend you limit the Admin role to 2-6 users)?
• Who will need access to approve assets (emails, landing pages,
snippets, and forms)?
• Who will need access to launch smart campaigns?
• Do you have any vendors who need access to Marketo (e.g. a
creative agency)?
24. Page 26
Managing Workspaces and Partitions
• Workspaces –Separate activities and assets
• Workspaces allow you to compartmentalize your Marketo instance
• Maintain separate work area while also allowing you to share work across
workspaces
• Users can have different levels of access to different workspaces by setting up
different user roles.
• Workspaces separate the following:
• Programs & Smart Campaigns
• Forms
• Creative Assets (templates, landing pages ,emails, snippets)
• Calendar Items
• Lead Partitions – Separate lead records
• Lead Partitions allow you to segment your database into different partitions
associated to Workspaces.
• With Lead Partitions, you ensure security, segmentation and proper messaging to
the correct leads
26. Page 28
Establish Naming Convention
Program Naming Conventions:
• [Program Type] [Year and Month] [Program Name]
• E.g. Tradeshow 2013 August - Dreamforce
Other items to tack onto your
naming convention as needed:
• Marketing Department (e.g. Demand Gen or Trade Marketing)
• Region (e.g. EMEA, North America, etc.)
• Language the assets are written in
Program Asset and Campaign
Naming Convention:
• Assets and campaigns within a program should have very simple naming (e.g. Primary
Email) because the asset will automatically take on the name of the program (e.g.
Tradeshow 2013 August – Dreamforce. Email 01. Primary Email
• Use numbers to put the assets and campaigns in the order that you want
39. Page 43
Forms
Enterprise yours with Multiple Country Domains
• Best to have unique form by country/language
• Determine the form language from the webpage URL if lead is
unknown
• Populate Inferred language in a hidden field on the form
• For Multi language countries and URL does not determine language,
serve up the Language preference field if lead is unknown
• Global Forms
• Country should be one of the first questions.
• If you need State/Province/County on this form, it is suggested to use
JavaScript vs. Visibility rules.
• Asset API should help with external text files
43. Page 47
Segmentation
• Segmentation folders can be shared across workspaces
Create a folder under the main Segmentation folder to share
• Create a Geo Language Segmentation
SEGMENT Hierarchy:
• Explicit Language Preference /Explicit Country – Known and language available
• Explicit Country/Inferred Language
• Inferred Country/Inferred Language
• Inferred Language
• Inferred Country
• Create Segmentations for Regions if Necessary
• Only 100 Segments per Segmentation
44. Sample Language set up
Lead Segment Preferred Language Country Inferred Language Inferred Country
US English US
US English Empty US
US Empty US Empty
US Empty Empty English US
US Empty Empty Empty US
FR French FR
FR French Empty FR
FR Empty FR
FR Empty Empty French FR
FR Empty Empty Empty FR
CAFR French CA
CAFR French Empty CA
CAFR Empty CA French
CAFR Empty Empty French CA
CAEN English CA
CAEN English CA
CAEN Empty CA Not French
CAEN Empty Empty English CA
CAEN Empty Empty Empty CA
IT Italian
IT Empty IT
IT Empty Empty Italian
IT Empty Empty Empty IT
GB English GB
GB English Empty GB
GB Empty GB
GB Empty Empty English GB
GB Empty Empty Empty GB
BLNL Dutch
BLNL Empty BE Dutch
BLNL Empty Empty Dutch BE
BLNL Empty Empty Empty BE
49. • Set up webpages to render the Cookies Policy Banner
across Marketo and your landing pages
• Cookie will maintain the user’s preference on the
Munchkin cookie, whether they should be tracked or not.
Munchkin will only be loaded if this cookie is set to TRUE
or is ABSENT (implied consent).
• The life of this cookie will vary by region. If the
requirement is that the process must start over after 13
months, the cookie will be set to live for 13 months.
• If the cookie is absent or deleted, the process starts over.
Implement Cookie Preference Banner
51. EU Cookie Laws
Summary of EU Cookie Laws
EU Member State Consent Level Required for Cookie Compliance
Austria Express Consent
Cyprus Express Consent
Greece Express Consent
Latvia Express Consent
Luxembourg Express Consent
Netherlands Express Consent
Portugal Express Consent
Slovak Republic Express Consent
Slovenia Express Consent
Spain Express Consent
52. EU Cookie Laws
Summary of EU Cookie Laws
EU Member State Consent Level Required for Cookie Compliance
Italy
Express Consent, but from the latest guidance on
cookie notices some form of implied consent
may be inferred
France Express Consent, under certain conditions
Germany
Express Consent; a formal statement of the
Federal Government is awaited
Denmark Implied Consent
Hungary Implied Consent
Poland Implied Consent
Romania Implied Consent
United Kingdom Implied Consent
53. EU Cookie Laws
Summary of EU Cookie Laws
EU Member State Consent Level Required for Cookie Compliance
Norway
Implied Consent
Norway is not an EU Member but as a
consequence of its membership in the EEA
(European Economic Area (Nw: EØS)), Norway is
under an obligation to adopt EU Directives.
Belgium
Implied Consent in specific situations. Not for
third party cookies
Czech Republic N/A, opt out principle applies
Estonia N/A, opt-out principle applies
Ireland N/A, opt-out principle applies
Finland Not clear
Malta Not clear
Sweden Not clear
55. Gotchas
• Social links– Will follow the location/country of the
lead
• Countries expire on their cookie laws – Use Marketo’s
cookie acceptance method
• Tokens NOT good for email copy
Hi my name is Patsy Dowling and I am our Partner Success manager based in the US and in charge of enabling your consultants on Marketo. Before I was your success Manager I worked as a Marketo Enterprise consultant for 5 ½ years working with anyone from an SMB non-profit to large enterprise clients such as Panasonic, Schneider electric, Google etc. Today I’m going to review with you a Global Implementation that I did this past with for a global client with a lot of demands.
The client was a typical global client where they just knew that they needed to get off of their current MA provider and ”turn on” Marketo. Something that we see everyday no matter the size of the client. How many here have run into this situation? Meeting expectation is one of the key issues that we face when working with clients
So what did our client want - they always want more than we agreed upon in the sales circle
So we put together a “”roadmap” you may say to deliver all of their expectations
So we came up with a CENTER OF EXCELLENCE to manage their expectation
Internal communication is key – you don’t want your enduser to contact Sales without knowing what is promoted – use your Marketo instance to identify internal communicatdion.
CHANGE MANAGEMENT NEXT SLIDE…. ASK QUESTIONS!!!!
CH
ME!!!!!!!
Best Practice NEXT SLIDE…. ASK QUESTIONS!!!!
WE have a 55 page deck on this….
Landing Page Templates should have:
Logo token (front end of template)
Favicon Token (in HTML of template)
Footer Token (front end of template) – privacy policy, copyright
Remember that you can share templates across workspaces and
The right way to address this is to use the JS API and allow them to code whatever visibility rules they want.
We don't have a way to take an easily human readable file and upload it. What we have is the data model in the DB, which is a JSON blob describing the rules.
Use this type of spreadsheet to easily track the fields, labels, LOV etc.
Schneider has 240 Countries and 30 Languages
Custom field Inferred Language – comes from the URL of the webpage
Headers – Logo on the template
Favicon – In the HTML of the Template
Footer – Privacy policy for Country
Will talk about Cookies later on in the deck