The document discusses the increasing role of video in lead generation and demand creation, highlighting its effectiveness in enhancing marketing campaigns and engaging prospective buyers. It outlines various use cases for video, including product demonstrations and customer testimonials, as well as metrics that showcase the benefits of incorporating video into email marketing efforts. Additionally, the document details the capabilities of the Swyzzle multimedia platform in supporting video marketing initiatives.

1. Using Video in lead and demand generaitonPresented by: Kevin Miller – EVP Marketing/Sales – SalesFUSIONMark Krikorian – CE0/Founder SwyzzleSession Audio Starts at 2PM EST

2. What we’ll cover todayVideo's growing role as a selling tool

3. Integrating video into demand generation

4. Use cases - how, when and why to use video

5. Video and Social Media - the YouTube effect

6. Video as a prospecting tool - the email tie-in

7. Extending your webinars with video

8. Tracking video metricsAbout SalesFUSION SaaS Marketing Application

9. HQ – Atlanta, GA – Sales Offices in Philadelphia, PA

10. Provide all b2b marketing functionality in a single app

11. Focus on integrating Marketing and Sales (CRM)

12. Only solution built on a CRM database

13. Extensive global partner network

14. 110 New clients in 2010

15. Unique Client Services model

16. Game-changing pricing structure

17. 99% retention rate

18. 90% of all new features added in 2010 – customer requestsAbout Swyzzle Headquartered in Atlanta, GA, USA

19. Easy-to-use, web-based multimedia tool

20. Enables video/multimedia for marketing

21. Multimedia Marketing Platform

22. Multimedia creation and editing

23. Multimedia hosting and delivery

24. Campaign management