Are you making the most out of your lead generation efforts, or are you leaving real money on the table? It's often hard to tell because it takes time for leads to convert to customers. If we scale lead generation too aggressively, either our cost per lead can get out of control, or our sales or product delivery might not be able to handle the load. Yet, if you don't scale at an appropriate pace, we are leaving real money not only on the table but potentially in the hands of our competition. That's why we decided to create this guide for you.
Here is what you learn more about:
1. Identifying the biggest bottlenecks in your lead generation process.
2. Finding and fixing the root problem of what's holding you back.
3. Scaling to the next plateau. (Repeat 1-3)
Interactive Lead Magnets | Pirate Skills SlidesPirate Skills
Do you sometimes wonder why your content doesn't convert your audience to customers? The thing is that the content needs to be engaging first. Your content might currently be mainly static text, graphics, or videos that people can consume but not interact with. Content converts when it invites your audience to become a part of it. We created many articles and videos ourselves in the past but found that our audience values these new types of content much more. Plus, if you once know the how-to, they are hardly any more effort to create. That's why we have built this Interactive Lead Magnet guide for you.
You will learn:
1. Different types of interactive content like quizzes, calculators, and many more.
2. How to create them with affordable tools without the need to code.
3. Our favorite interactive lead magnet ideas that you can apply to your business.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Validation is the most important, least glamourous thing you'll do in you startup. It adds so much value, saves you so much time, heartache and troubles. Here's the tip of the iceberg on how to kick off your validation process for your startup.
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Interactive Lead Magnets | Pirate Skills SlidesPirate Skills
Do you sometimes wonder why your content doesn't convert your audience to customers? The thing is that the content needs to be engaging first. Your content might currently be mainly static text, graphics, or videos that people can consume but not interact with. Content converts when it invites your audience to become a part of it. We created many articles and videos ourselves in the past but found that our audience values these new types of content much more. Plus, if you once know the how-to, they are hardly any more effort to create. That's why we have built this Interactive Lead Magnet guide for you.
You will learn:
1. Different types of interactive content like quizzes, calculators, and many more.
2. How to create them with affordable tools without the need to code.
3. Our favorite interactive lead magnet ideas that you can apply to your business.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Validation is the most important, least glamourous thing you'll do in you startup. It adds so much value, saves you so much time, heartache and troubles. Here's the tip of the iceberg on how to kick off your validation process for your startup.
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to Build Lovable Products Using Data by LinkedIn Sr. PMProduct School
Sparsh talked about how to build products people love and what it takes to do so using data and testing.
Main takeaways he discussed:
- Leveraging UX to build lasting competitive advantage in both Consumer and Enterprise products
- Collaborating with design teams as a Product Manager
- Pre-Launch: Marrying intuition with formal research methods, UER, Concept Testing,
- Launch: Internal “dogfood” and multi-variate, A/B, testing
- Post Launch: Using bugs and customer/user feedback to enhance user experience
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Digital Dialogues -- Scott Clark of Buzzmaven and Bill Dotson of WebMedley gives tips and tactics about lead generation on the web. This series is managed by the Lexington Advertising Club in Lexington KY.
If I could solve just one problem for all founders and marketers, it would be this: Knowing exactly how much revenue you make from your leads compared to the cost per acquisition. I don't even care whether it is for B2B or B2C because if we knew that, we would see where we are making profits and losses. What's holding you back right now from confidently investing 1000€ per day, week, or month in lead generation is not knowing if you are wasting your money. Clarity is power, and a good tracking setup can give us just that. That's why we have created this "Lead Tracking Guide."
What you will learn:
1. Track your leads from cost per acquisition to customer lifetime value.
2. Set up your tracking tools like Google Tag Manager and your CRM for lead tracking.
3. Build a weekly report with a clear action indicator based on our template.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Copywriting changes just like any other industry. Apply these copywriting trends and you will experience a boost in ROI, engagement, and campaign performance.
Read the original blog post: https://carminemastropierro.com/copywriting-trends
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Relentless Funnel Optimization | Search and Destroy your BottleneckPirate Skills
How often have you built a marketing funnel or set up an ad campaign and profits started to roll in immediately? It's truly rare, or we all would be filthy rich by now. Making funnels and campaigns perform to the level we desire is a relentless effort to identify bottlenecks and optimize them.
The problem often is uncertainty about the reason(s) why our marketing efforts are not (yet) paying off as we wish they would. That's why I want to share the conversion optimization process that helped me profitably scale many projects. It's also, in a sense, a recap of the past few events in which I showcased an entire growth marketing setup for my new startup HabitUp in its idea validation stage.
You will learn how to:
- Identify the bottlenecks that are holding you back.
- Come up with actionable optimization ideas.
- Execute the most promising ideas relentlessly.
Savage Channel Battle | Let the most profitable ads winPirate Skills
Meta Ads (aka Facebook and Instagram Ads), Google Search Ads, TikTok Ads, LinkedIn Ads, so many damn choices for us marketing pirates. How are we supposed to pick the ad platform with the most profit and impact for our business? We can't be expected to be experts at all of them, right? And if we ask experts, the "best" platform seems to be always the one the expert claims to be the best at .. funny, huh? And it's no difference within your marketing team if you have one.
I used to focus only on SEO (Ranking No. 1 on Google), then SEA (Google Search Ads), then Social Ads like Facebook, Instagram, Pinterest, and now TikTok and LinkedIn Ads. If this long, 14-year journey has taught me anything, it's that:
- I can't get caught up in my current favorite channel
- ad platforms keep on changing year over year
- every business ends up with a unique traffic mix
- the traffic mix keeps on changing again and again
The solution I found and want to share with you is the "Channel Battle". It's simple. You ruthlessly let your traffic channels compete against your north-star metric (like cost-per-acquisition or return-on-advertising-spend). Be it through your own hands, your team, or that of specialized agencies. I set up a comparable funnel for each channel to be as sure as I can be that they don't interfere with each other. Then we go to town in a week-by-week challenge to beat the current benchmark for our north-star metric and share the learnings. I'll show you how to:
- Set up comparable funnels for each channel
- Communicate budget and audience boundaries
- Have weekly challenges to beat the current benchmarks
- Share critical insights with everyone to keep improving
More Related Content
Similar to Lead Generation at Scale | Maximizing your lead gen potential
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to Build Lovable Products Using Data by LinkedIn Sr. PMProduct School
Sparsh talked about how to build products people love and what it takes to do so using data and testing.
Main takeaways he discussed:
- Leveraging UX to build lasting competitive advantage in both Consumer and Enterprise products
- Collaborating with design teams as a Product Manager
- Pre-Launch: Marrying intuition with formal research methods, UER, Concept Testing,
- Launch: Internal “dogfood” and multi-variate, A/B, testing
- Post Launch: Using bugs and customer/user feedback to enhance user experience
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Digital Dialogues -- Scott Clark of Buzzmaven and Bill Dotson of WebMedley gives tips and tactics about lead generation on the web. This series is managed by the Lexington Advertising Club in Lexington KY.
If I could solve just one problem for all founders and marketers, it would be this: Knowing exactly how much revenue you make from your leads compared to the cost per acquisition. I don't even care whether it is for B2B or B2C because if we knew that, we would see where we are making profits and losses. What's holding you back right now from confidently investing 1000€ per day, week, or month in lead generation is not knowing if you are wasting your money. Clarity is power, and a good tracking setup can give us just that. That's why we have created this "Lead Tracking Guide."
What you will learn:
1. Track your leads from cost per acquisition to customer lifetime value.
2. Set up your tracking tools like Google Tag Manager and your CRM for lead tracking.
3. Build a weekly report with a clear action indicator based on our template.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Copywriting changes just like any other industry. Apply these copywriting trends and you will experience a boost in ROI, engagement, and campaign performance.
Read the original blog post: https://carminemastropierro.com/copywriting-trends
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Similar to Lead Generation at Scale | Maximizing your lead gen potential (20)
Relentless Funnel Optimization | Search and Destroy your BottleneckPirate Skills
How often have you built a marketing funnel or set up an ad campaign and profits started to roll in immediately? It's truly rare, or we all would be filthy rich by now. Making funnels and campaigns perform to the level we desire is a relentless effort to identify bottlenecks and optimize them.
The problem often is uncertainty about the reason(s) why our marketing efforts are not (yet) paying off as we wish they would. That's why I want to share the conversion optimization process that helped me profitably scale many projects. It's also, in a sense, a recap of the past few events in which I showcased an entire growth marketing setup for my new startup HabitUp in its idea validation stage.
You will learn how to:
- Identify the bottlenecks that are holding you back.
- Come up with actionable optimization ideas.
- Execute the most promising ideas relentlessly.
Savage Channel Battle | Let the most profitable ads winPirate Skills
Meta Ads (aka Facebook and Instagram Ads), Google Search Ads, TikTok Ads, LinkedIn Ads, so many damn choices for us marketing pirates. How are we supposed to pick the ad platform with the most profit and impact for our business? We can't be expected to be experts at all of them, right? And if we ask experts, the "best" platform seems to be always the one the expert claims to be the best at .. funny, huh? And it's no difference within your marketing team if you have one.
I used to focus only on SEO (Ranking No. 1 on Google), then SEA (Google Search Ads), then Social Ads like Facebook, Instagram, Pinterest, and now TikTok and LinkedIn Ads. If this long, 14-year journey has taught me anything, it's that:
- I can't get caught up in my current favorite channel
- ad platforms keep on changing year over year
- every business ends up with a unique traffic mix
- the traffic mix keeps on changing again and again
The solution I found and want to share with you is the "Channel Battle". It's simple. You ruthlessly let your traffic channels compete against your north-star metric (like cost-per-acquisition or return-on-advertising-spend). Be it through your own hands, your team, or that of specialized agencies. I set up a comparable funnel for each channel to be as sure as I can be that they don't interfere with each other. Then we go to town in a week-by-week challenge to beat the current benchmark for our north-star metric and share the learnings. I'll show you how to:
- Set up comparable funnels for each channel
- Communicate budget and audience boundaries
- Have weekly challenges to beat the current benchmarks
- Share critical insights with everyone to keep improving
In the good ol' days, you might have heard me say innocent words like "Let's track the shit out of our customer journey!" It actually was meant as a commitment to excellence in understanding what our users like to do and what not. These days even thinking about analytics might leave a bad taste in our mouths. Data protection laws on one side and manipulative social media platform practices on the other side have given a good analytics setup a bad rep. Let's adopt a good tracking setup that doesn't make us feel icky in our own startups.
Let's get an overview of:
- Obtaining user consent for tracking
- Managing analytics pixels in one place
- Choosing suitable pixels for the job
- Making sure tracking really works
- Building actionable analytics reports
In terms of tools, we will look at (including alternatives):
- Borlabs Cookie for Consent
- Google Tag Manager for tag management
- Google Analytics, Meta Pixel, and Google Ads Conversion Tags
- Ghostery, Google Tag Assistant, and Facebook Pixel Helper
- Google Analytics, Sheets, and Data Studio for reports
This sinless analytics setup will give us a clear view of who is doing what for how much. It will automatically provide feedback to our paid ads platforms like Instagram and Google Ads on which audiences and ads optimize our campaigns.
Sneaky Idea Validation | Don't start coding before 1000 subsPirate Skills
Launching a new product to millions of eager customers is the stuff of our dreams as entrepreneurs. To even have a fair chance, we need a product or service idea that customers would be willing to wait in a long line for, like the next shiny new iPhone. But you have probably watched a lot of hungry founders pedaling their latest solutions in search of people who might have the problem they are trying to fix. I have seen these ghosts running around the floors of coworking spaces for years, and it even hurts to look at them. And trust me, it's way worse being that man in the arena yourself and getting told by the world that your baby (business idea) is ugly or maybe even worse hearing nothing at all because they don't even care enough.
That's why I set the rule for myself not to start coding (a.k.a. seriously developing my product) before I have 1000 people telling me that they are eagerly waiting for it to launch. There is an art and some science involved in building the proper funnel for your niche that gives you the feedback you need to mold your idea into a burning desire for your future customers. I have built such funnels for more than 100 of my ideas and dozens of other people's ideas. The setup that evolved from that experience, plus the best practices and most common traps, are what I want to share with you in this growth marketing journey. We use the example of my latest business idea, HabitUp, to show you idea validation in practice, not theory.
You will learn how to:
- Use ads to attract potential customers
- Build landing pages that explain your idea
- Create a survey that will provide deep insights
Mad Marketing Skills | The Growth Marketing Skill TreePirate Skills
I know you want to be a badass marketer. To get there, you need a clear path to develop your marketing skills. The problem is that marketing has become a vast field which makes you wonder where to start. I believe that in 2022 solid marketing skills are necessary to make the impact and profits you are aiming for. I have googled my way through marketing challenges for years, which is why I have developed the growth marketing skills tree, so you don't have to.
You will learn:
1. An overview of the entire landscape of growth marketing skills.
2. How to choose the skills that have the highest impact in the beginning.
3. How to define the optimal path to your mad marketing skills.
6 Lead Nurturing Tactics | Pirate Skills SlidesPirate Skills
Leads are great, but if they don't turn into sales well, it's no fun, right? We have to remember that leads are real people whose trust we still have to earn. Even if we have suitable lead magnets, we can't let our leads go cold or spam them too much. Both result in no conversions to customers. Leads, aka real people, need time and more information to build the trust necessary to enter the next phase in your customer life cycle. At Pirate Skills, it took us way too long to go from just newsletters to proper lead nurturing, and we always try to improve. We condensed our insights into the "6 Lead Nurturing Tactics" poster:
1. Get inspired to implement any of these six proven lead nurturing tactics.
2. Easily understand what you need to do for each tactic in your business.
3. Share this poster with your team to get them onboard with lead nurturing.
The Traffic Channel Compass will give you an overview of the most effective growth marketing channels and help you focus on the right ones. Should your focus be on Facebook, SEO, Newsletter, or maybe even TikTok? Deciding on your most important channels can be discouraging. The options are nearly infinite, and the pressure to try all new channels is high. The life-cycle of new social networks is getting shorter, and platform owners like Facebook and Google can take away your hard-earned reach if they decide not to like you anymore. That's why you should compose your focus channels in a way that takes advantage of short-term trends for acquiring lots of new customers fast to then give them a chance to transfer to more long-term channels like email marketing.
Setting up analytics tools and keeping track of all critical user journey steps can be confusing and often done half-heartedly. The problem with this is that you see less clearly where you are wasting time and money. Maybe even worse, you might miss your next scalable and profitable funnel because your analytics setup wasn't delivering your crucial metrics. You need to tell which campaign had what cost per acquisition and its revenue value. We don't want you to compromise on that, so we build a complete conversion tracking template for you.
Can you build landing pages in less than a day that are high converting, A/B testable, fast loading, and mobile-optimized? If your website lacks these aspects, you are making unacceptable compromises for this day and age. The tragedy is that 7 of 10 projects we work with suffer under their crappy website tools. Instead of complaining, we are building a solution that all aspiring growth marketers can follow.
This is our simple step-by-step approach to bring your organic content marketing game to the next level. Find the stories that resonate with your customers and tell them in engaging formats on the right platforms.
Story
The journey in which you help your customers go from where they are to where they want to be.
Themes
The broader topics your customers need to learn more about to make progress in your journey.
Formats
The concrete content styles to educate and entertain your customers like posts, articles, videos, and podcasts.
Platforms
The places you publish your formats to reach your customers and help like LinkedIn and Instagram.
Calendar
Your instrument to schedule the production and publication of your content to keep it manageable.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
Ads are the most fun in E-Commerce businesses because the money we spend is back in our pockets before our credit cards are charged. Plus, we can learn what's profitable day by day and what's not, compared to long sales cycles in B2B.
The next three growth marketing tactics in our double you E-Commerce profits series are:
#10 ToFu, MoFu, BoFu ad structure
#11 Retargeting simply everywhere
#12 Smarter shopping campaigns
#10 – We need to solidify our ad campaign structure, no matter which ad platform we are using. Facebook, Instagram, Google, Pinterest, wherever! We'll show a reliable system you can apply to your products, categories, and your brand.
#11 – Retargeting is your start into ads if your ad budget is low or you need to improve your E-Commerce conversion rates. It would help if you had many visitors in your online shop to spend significant money on retargeting them. I even call them "cheater campaigns" because it's so easy to make them profitable.
#12 – Then there is another campaign type that seems to be working like magic for most online shops: Automated Shopping Campaigns. Google, Facebook, Pinterest. Most platforms offer some online shop data feed based campaigns. It's not simple to set them up, but once done, they do their promised magic.
Of courses, these are just three out of many ideas to scale your E-Commerce business with paid ads. But if you haven't yet implemented these fully, they have, in my opinion, some of the highest success changes we can hope for.
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
Pulling your audience into your Product Story | Pirate SkillsPirate Skills
I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life.
Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out?
With physical products that we sell online, we rarely have the luxury of letting our customers try the product before buying. 99% of online sales are based on trust built by the customers' information about the product. We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers. Starting with the first ads people ever see and ending with the product experience itself, that should be worth sharing.
Doubling your E-Commerce profits | Pirate SkillsPirate Skills
E-Commerce is one of the most fun and instructive playgrounds for us growth marketers. Experiments result in precise and monetary outcomes within days. Customers often pay faster than ad platforms want to get paid, which leads to quick cashback cycles.
I remember when I managed the Facebook Ads for Klarheit, a physical coaching calendar. We agreed on a 5000 Euro monthly ad budget but decided that any sales profits can be used for more ads. The idea of a maximum monthly budget became obsolete quite quickly since we used the same Paypal account to receive and spend money. Every calendar sale in our Facebook Lead Ads funnels made an average profit of 10 Euro, resulting in a fast-growing Paypal account. We stopped talking about budgets. ;)
Over the past four years, we have tested a gazillion of growth marketing tactics in the E-Commerce arena. We want to share 15 tactics that have proven themselves in the real world over and over again. We will range from ways to build more engaging creatives to B2C email funnels and the perfect product ad campaign structure. Over the next five parts of this series, we will dive deep into applying these 15 tactics in your online shop or online sales process.
This time it's all about creating a solid Growth Marketing Strategy for your company or project.
The core topics:
∙ Growth Marketing Strategy
∙ Setting the right Growth Goals
∙ Drafting the Marketing Funnel
∙ Planning a Growth Roadmap
∙ Growth Strategy Q&A
"Which marketing tool do you use for XYZ?" is one of the most frequently asked questions during our talks about Growth Marketing in the past four years. So during this meetup, we'll look at the most effective tools that have helped us generate more customers, build and optimize websites faster, analyze our results, and much more. We'll also discuss the strategy behind the stack because the tools keep on changing fast.
∙ The strategy behind our growth marketing stack
∙ Tools for organic and paid customer acquisition
∙ Tools to engage and convert customers
∙ Tools to analyze and optimize the customer journey
∙ Growth Marketing Stack Q&A
What would you think if a colleague greeted you every day as if it was the first time you have ever met? Well, that's how we usually treat our website visitors. We "know" that they have been there, we know the city they are from, we know which ad we send them, and whether or not they bought something before, but we completely ignore that on our website. Crazy, right? ... like that weird colleague.
That's where personalization comes to the rescue. In this Pirate Skills Meetup, we'll explain to you how to do it for free. So, what is personalization exactly? Personalization is a set of changes to your website visible only to a specific group of visitors to increase to the relevancy of your website.
∙ Why your website reminds me of "50 First Dates"
∙ Great, you found a winner in your A/B test! Now what?
∙ Giving your local audience a little something extra on your website
∙ Stop spending all sweet money on ads to the same old landing page
∙ Answering your questions about personalization and A/B testing
How to create more video content faster | Pirate SkillsPirate Skills
So, you want to create videos for your content marketing to reach and engage more potential customers? That's often much easier said than done, especially if you don't have a big support team. Videos can be much more work than, for example, writing articles or creating graphics, but they don't have to be. In this Pirate Skills meetup, we are going to give you a behind-the-scenes look into our video production workflow, so you can learn how to create video content much faster and easier.
∙ Why must creating videos be so hard?!
∙ What do we need to build a quick video creation space
∙ Which software helps us to create videos faster
∙ What are our favorite video content ideas
∙ Answering your questions about video content creation
Make Instagram Ads Profitable Again | Pirate SkillsPirate Skills
One of the few good things about COVID-19 is that Instagram ads have become cheaper than I have ever seen. Now is a great time to check if and how you can make Instagram ads profitable for your business. And if you don't believe that your customers are going to buy in this crisis (which I don't think), you can use this time to build your lead list cheaper than usual. Let's get those first 10k followers so we can finally use that sweet swipe-up link feature in our Instagram stories.
Instagram is quite a unique platform for ads, and we should treat it differently than Facebook ads, even though you can manage both from your FB Business Manager.
So let's talk about topics like:
∙ How to add videos longer than 15sec into your story ads
∙ How to have an interactive poll on your story ads
∙ Splitting your newsfeed ads from your story ads
∙ How to have the same targeting power on your mobile app as on the desktop browser
∙ Why you should start Instagram ads from your mobile app if you want to get more followers and NOT on your desktop browser (better CTAs and Statistics)
∙ and much more
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
7. Your story
must be on point
pirateskills.com/content-journey
People &
Companies
Live
Stream
Survey
Partner
Content
Course
Guides
Challenge
Product
Pitch
Lead
Magnet
Authentic
&
Personal
Channel
Promo
Picture
Galerie
Book
review
Podcast
Webinar Tool
E-Book Report
White-
paper
White-
board
Best of
the past
Quiz
Poll
News
Share
Content
Question
Seasonal
Posts
Opinion
Facts &
Stats
Fuckups
Event
Trends
Team &
Office
Resource
List
Template
Article Slides
Case
Study
Giveaway
Interview Checklist
Quote
Email
PLATFORMS
FOCUS
New grid
IMPORTANT NICE TO HAVE
FORMATS
BOFU
New grid
Graphic Videos
MOFU
TOFU
THEMES
New grid
C
B
A
STORY
What are the content formats
you want to use?
What are the topics your audience needs to
learn about to solve their problems?
What are the platforms
you want to publish on?
What´s the resonating story or value
proposition for your audience?
New grid
Impact
New grid
Solutions
New grid
Problems
Audience You
CONTENT CALENDAR
Content Calendar
Week 1 3
Week 2 3
Week 3 3
Week 4 3
Platform 1 12 Platform 2 0 Platform 3 0 Platform 4 0 Platform 5 0 Platform 6 0
Format 4
Format 7
Format 1
Format 10
Format 2
Format 3
Format 5
Format 6
Format 8
Format 9
Format 11
Format 12
CONTENT JOURNEY MAP
E
D F
Ask me
anything
Q&A
Product
Review
Explain X
in Y
seconds
Hand
written
Notes
Report Artwork
Cele-
brations
Bitch
about X
Poster Memes
Humor &
Fun
Job
Offer
Best/
Worst
Practices
Success
stories
Impact &
Change
Local
News
Theme A Theme B Theme C
Theme D Theme D Theme E
What's
your
solution?
What's
their
problem?
Which
positive
changes are
you making?
Why are
you
helping?
Who are
you
helping?
Club-
house
Twitter Xing
LinkedIn
TikTok
Pinterest
Instagram
Influencer
Others
Magazines
Podcast
Platforms
Others
Newsletters
Medium
Event-
Platforms
Own
News-
letter
Facebook Messenger
Google
Search
Quora
Reddit
Own
Resources
Hub
SOCIAL
OWNED
Tiktok
OTHER
Own
Blog
Own
Magazine
8. Your story
must be on point
pirateskills.com/content-journey
STORY
What´s the resonating story or value
proposition for your audience?
New grid
Impact
New grid
Solutions
New grid
Problems
Audience You
What's
your
solution?
What's
their
problem?
Which
positive
changes are
you making?
Why are
you
helping?
Who are
you
helping?
9. Your story
must be on point
pirateskills.com/content-journey
People &
Companies
Live
Stream
Survey
Partner
Content
Course
Guides
Challenge
Product
Pitch
Lead
Magnet
Authentic
&
Personal
Channel
Promo
Picture
Galerie
Book
review
Podcast
Webinar Tool
E-Book Report
White-
paper
White-
board
Best of
the past
Quiz
Poll
News
Share
Content
Question
Seasonal
Posts
Opinion
Facts &
Stats
Fuckups
Event
Trends
Team &
Office
Resource
List
Template
Article Slides
Case
Study
Giveaway
Interview Checklist
Quote
Email
PLATFORMS
FOCUS
New grid
IMPORTANT NICE TO HAVE
FORMATS
BOFU
New grid
Graphic Videos
MOFU
TOFU
THEMES
New grid
C
B
A
STORY
What are the content formats
you want to use?
What are the topics your audience needs to
learn about to solve their problems?
What are the platforms
you want to publish on?
What´s the resonating story or value
proposition for your audience?
New grid
Impact
New grid
Solutions
New grid
Problems
Audience You
CONTENT CALENDAR
Content Calendar
Week 1 3
Week 2 3
Week 3 3
Week 4 3
Platform 1 12 Platform 2 0 Platform 3 0 Platform 4 0 Platform 5 0 Platform 6 0
Format 4
Format 7
Format 1
Format 10
Format 2
Format 3
Format 5
Format 6
Format 8
Format 9
Format 11
Format 12
CONTENT JOURNEY MAP
E
D F
Ask me
anything
Q&A
Product
Review
Explain X
in Y
seconds
Hand
written
Notes
Report Artwork
Cele-
brations
Bitch
about X
Poster Memes
Humor &
Fun
Job
Offer
Best/
Worst
Practices
Success
stories
Impact &
Change
Local
News
Theme A Theme B Theme C
Theme D Theme D Theme E
What's
your
solution?
What's
their
problem?
Which
positive
changes are
you making?
Why are
you
helping?
Who are
you
helping?
Club-
house
Twitter Xing
LinkedIn
TikTok
Pinterest
Instagram
Influencer
Others
Magazines
Podcast
Platforms
Others
Newsletters
Medium
Event-
Platforms
Own
News-
letter
Facebook Messenger
Google
Search
Quora
Reddit
Own
Resources
Hub
SOCIAL
OWNED
Tiktok
OTHER
Own
Blog
Own
Magazine
10. The lead magnet
can’t be boring
pirateskills.com/interactive
INTERACTIVE LEAD MAGNETS
Creating content that converts
Types of interactive lead magnets Our favorite lead magnet ideas
Surveys Quizzes
Recommendations Giveaways
Calculators
Personality, Knowledge, Tests
Pricing, Skill Assessments
Discounts, Prizes, Promotions
Competitions
Products, Customization
Questionnaire, Poll
Leaderboards, Viral Rewards
No-code tools for creating them
kickofflabs.com
Setup Viral Giveaways
In Minutes With
KickoffLabs
Quickly and easily setup viral giveaways,
sweepstakes, and product launches
where fans earn points and rewards for
referring friends and promoting your
brand! Over 50 million leads have been
collected with KickoffLabs. Leads unlock
rewards by referring …
outgrow.co
Interactive Calculators
| Outgrow
Use Outgrow's simple, no-code tools to
acquire qualified leads. Content
optimized for the modern marketer
"Outgrow performs better for us than
blogs and ebooks because of the
personalization it offers. It's not just
about reading or watching content any…
Outgrow
Best for B2B lead generation
Involve.me
Best for B2C lead generation
www.involve.me
Make A Lead
Generation Quiz For
Free
Identify personas Grow your email list
Segment leads earlier Free Forever *
Cancel Anytime * No Credit Card
Required * Need a Demo? Your browser
does not support the video tag. Gamify
your lead generation with branded
quizzes. See templates What's the p…
Kickofflabs
Best for contests and viral LPs
Surveys Quizzes
Recommendations Giveaways
Calculators Competitions
www.jonloomer.com
Facebook Ads Quiz:
Test what you know
with 10 questions!
WARNING: We have detected that you
currently have Javascript disabled. This
website requires the use of Javascript,
for the best possible viewing experience
we highly recommend that you enable
Javascript via your browser's options.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Car Loan Calculator
demos.kickofflabs.com
Reward Level Demo
Home Page Demos
demos.kickoffla…
Bonus Entry
Sweepstakes Demo
Bonus Entry Sweepstakes Demo
demos.kickofflabs.com
Purchase Rewards
Demo
Purchase Rewards Demo
demos.kickoffla…
Leaderboard Demo
Leaderboard Demo
demos.kickofflabs.com
Prelaunch Waitlist
Demo
Prelaunch Waitlist Demo
www.typeform.com
Online Market
Research Survey
Template | Typeform
Try it Full Screen Preview Get started -
it's free Customize to your heart's
content: backgrounds, Google fonts,
colors, buttons, and more. Choose from
thousands of beautiful images, videos
and icons. Or use your own. Create
beautiful forms with zero co…
www.typeform.com
Free Survey &
Questionnaire
Templates & Examples
Look awesome and get better data with
interactive, conversational surveys and
questionnaires. Pick your template
example, customize it, and launch it
today.
outgrow.co
Interactive Calculators
| Outgrow
Easily filter users and their responses
and then export particular data to an
integration or print it as a report. See all
data in real-time, or track by device,
browser, geography, traffic sources,
date, time, and a host of other factors.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
Generate more leads and traffic with
Outgrow’s interactive quiz builder.
Create your first interactive quiz. Start
your free trial.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Templates
involve.me
pirateskills.com
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
"I like how you can customize each part
of the quiz specific to the needs of each
quiz. The user interface is super simple
to set up, which makes this easy to
create and deploy."
Solar Panels Personalized Quote
involve.me
outgrow.co
Increase Ecommerce
Sales with Product
Recommendations |
Outgrow
Provide a unique shopping experiences
to your online store visitors and
increase sales with interactive product
recommendations.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Free $100 Coupon Giveaway
involve.me
11. The lead magnet
can’t be boring
pirateskills.com/interactive
Types of interactive lead magnets
Surveys Quizzes
Calculators
Personality, Knowledge, Tests
Pricing, Skill Assessments
Competitions
Questionnaire, Poll
Leaderboards, Viral Rewards
12. The lead magnet
can’t be boring
pirateskills.com/interactive
INTERACTIVE LEAD MAGNETS
Creating content that converts
Types of interactive lead magnets Our favorite lead magnet ideas
Surveys Quizzes
Recommendations Giveaways
Calculators
Personality, Knowledge, Tests
Pricing, Skill Assessments
Discounts, Prizes, Promotions
Competitions
Products, Customization
Questionnaire, Poll
Leaderboards, Viral Rewards
No-code tools for creating them
kickofflabs.com
Setup Viral Giveaways
In Minutes With
KickoffLabs
Quickly and easily setup viral giveaways,
sweepstakes, and product launches
where fans earn points and rewards for
referring friends and promoting your
brand! Over 50 million leads have been
collected with KickoffLabs. Leads unlock
rewards by referring …
outgrow.co
Interactive Calculators
| Outgrow
Use Outgrow's simple, no-code tools to
acquire qualified leads. Content
optimized for the modern marketer
"Outgrow performs better for us than
blogs and ebooks because of the
personalization it offers. It's not just
about reading or watching content any…
Outgrow
Best for B2B lead generation
Involve.me
Best for B2C lead generation
www.involve.me
Make A Lead
Generation Quiz For
Free
Identify personas Grow your email list
Segment leads earlier Free Forever *
Cancel Anytime * No Credit Card
Required * Need a Demo? Your browser
does not support the video tag. Gamify
your lead generation with branded
quizzes. See templates What's the p…
Kickofflabs
Best for contests and viral LPs
Surveys Quizzes
Recommendations Giveaways
Calculators Competitions
www.jonloomer.com
Facebook Ads Quiz:
Test what you know
with 10 questions!
WARNING: We have detected that you
currently have Javascript disabled. This
website requires the use of Javascript,
for the best possible viewing experience
we highly recommend that you enable
Javascript via your browser's options.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Car Loan Calculator
demos.kickofflabs.com
Reward Level Demo
Home Page Demos
demos.kickoffla…
Bonus Entry
Sweepstakes Demo
Bonus Entry Sweepstakes Demo
demos.kickofflabs.com
Purchase Rewards
Demo
Purchase Rewards Demo
demos.kickoffla…
Leaderboard Demo
Leaderboard Demo
demos.kickofflabs.com
Prelaunch Waitlist
Demo
Prelaunch Waitlist Demo
www.typeform.com
Online Market
Research Survey
Template | Typeform
Try it Full Screen Preview Get started -
it's free Customize to your heart's
content: backgrounds, Google fonts,
colors, buttons, and more. Choose from
thousands of beautiful images, videos
and icons. Or use your own. Create
beautiful forms with zero co…
www.typeform.com
Free Survey &
Questionnaire
Templates & Examples
Look awesome and get better data with
interactive, conversational surveys and
questionnaires. Pick your template
example, customize it, and launch it
today.
outgrow.co
Interactive Calculators
| Outgrow
Easily filter users and their responses
and then export particular data to an
integration or print it as a report. See all
data in real-time, or track by device,
browser, geography, traffic sources,
date, time, and a host of other factors.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
Generate more leads and traffic with
Outgrow’s interactive quiz builder.
Create your first interactive quiz. Start
your free trial.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Templates
involve.me
pirateskills.com
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
"I like how you can customize each part
of the quiz specific to the needs of each
quiz. The user interface is super simple
to set up, which makes this easy to
create and deploy."
Solar Panels Personalized Quote
involve.me
outgrow.co
Increase Ecommerce
Sales with Product
Recommendations |
Outgrow
Provide a unique shopping experiences
to your online store visitors and
increase sales with interactive product
recommendations.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Free $100 Coupon Giveaway
involve.me
14. You can’t get slowed
down by old tech
pirateskills.com/tools/
GROWTH TOOL STACK
Setting yourself up for success
CONTENT WEBSITE CRM + EMAIL ANALYTICS MANAGEMENT AUTOMATION
Develop an engaging design (Adobe)
Edit video content (Adobe)
Fast and cool image creation (Canva)
Animiate boring still images (Canva)
Write good articles (Grammarly)
Build a central website (WordPress)
Create converting LPs (WordPress)
Generate leads (WordPress)
Sell products online (WooCommerce)
Have a content hub (LearnDash)
Have a central source of truth (AC)
All user activity in one place (AC)
Publish email newsletters (AC)
Craft email automations (AC)
Work a clear sales pipeline (AC)
Track user behavior (GA)
Measure conversions (GA)
Manage tracking scripts (GTM)
Optimize user experience (Optimize)
Collect user consent (Borlabs Cookie)
Manage goals and work (Asana)
Track experiements (Asana)
Visualize process + funnels (Miro)
Communicate with team (Discord)
Get conversion notifications (Discord)
Connect data between tools
Send conversion notifications
Enrich user data
Update user information in CRM
Send conversion notifications
www.g2.com
Best Photo Editing
Software in 2021:
Compare Reviews on
100+ | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best AI Writing
Assistant Software in
2021 | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best Video Editing
Software 2021:
Compare Reviews on
120+ | G2
Learn More About Video Editing
Software Video editing software handles
the post-production editing of content
after video production has been
completed. These solutions enable
users to edit their video footage in a
nonlinear format, meaning they can
arr…
www.g2.com
Best Web Content
Management Software
in 2021 | G2
Learn More About Web Content
Management Software Web content
management tools exist to organize,
store, distribute, and protect content
that users intend to publish on the web.
Types of content include, but are not
limited to, text documents, photos, vi…
www.g2.com
Best eCommerce
Platforms of 2021:
Compare Reviews on
200+ | G2
E-commerce platforms features for
merchandising and marketing E-
commerce personalization:
Personalization features help
companies customize their online
content and messaging to better target
users and influence their purchasing
behavior. It can be used…
www.g2.com
Best Learning
Management System
Software in 2021 | G2
Learn More About Learning
Management Systems A learning
management system (LMS) helps
instructors deliver and manage online
learning by creating a streamlined
communication channel between
instructors and students. These
software applications manage all…
www.g2.com
Best CRM Software
2021: Compare Reviews
on 630+ CRMs | G2
G2 takes pride in showing unbiased
reviews on user satisfaction in our
ratings and reports. We do not allow
paid placements in any of our ratings,
rankings, or reports. Learn about our
scoring methodologies.
www.g2.com
Best Email Marketing
Software in 2021:
Compare Reviews on
440+ | G2
G2 takes pride in showing unbiased
reviews on user satisfaction in our
ratings and reports. We do not allow
paid placements in any of our ratings,
rankings, or reports. Learn about our
scoring methodologies.
www.g2.com
Best Marketing
Automation Software
2021: Compare Reviews
on 270+ | G2
G2 takes pride in showing unbiased
reviews on user satisfaction in our
ratings and reports. We do not allow
paid placements in any of our ratings,
rankings, or reports. Learn about our
scoring methodologies.
www.g2.com
Best Digital Analytics
Software in 2021:
Compare Reviews on
190+ | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best A/B Testing
Software in 2021:
Compare Reviews on
110+ | G2
Learn More About A/B Testing Software
A/B testing software is a true measure
of how customers are interacting with
your product and brand. Through
conducting tests on customer
interaction, companies can extract real
data and apply it to product optimiza…
www.g2.com
Best Consent
Management Platform
(CMP) Software in 2021:
Compare 60+ CMPs |
G2
Learn More About Consent
Management Platform (CMP) Software
Since capturing user consent to use
personal data is vital to companies
doing business, especially within the
European Union, many types of
professionals may use CMP software.
Most commonly, th…
www.g2.com
Best Project
Collaboration Software
in 2021: Compare
Reviews on 90+ | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best Business Instant
Messaging Software in
2021 | G2
Learn More About Business Instant
Messaging Software Business instant
messaging software provide users with
instant messaging platforms that allow
direct and group messaging capabilities
within an organization. These tools aim
to facilitate quick conver…
www.g2.com
Best Team
Collaboration Software
in 2021 | G2
Companies use team collaboration
software to privately communicate
between individuals, specific groups, or
even across an entire organization. This
includes messaging, video chatting, and
file sharing. Team collaboration
software aims to facilitate com…
www.g2.com
Best Data Integration
Software in 2021 | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best iPaaS Software
2021: Compare Reviews
on 150+ Solutions | G2
Learn More About iPaaS Software
Technology evolution has led
enterprises to continuously evaluate
their digital transformation strategies to
stay ahead of the competition. This has
led to the increased adoption of cloud
solutions like platform-as-a-serv…
www.g2.com
Best E-Commerce Data
Integration Software in
2021 | G2
Optimized for quick response Hevo is a
no-code data pipeline platform that
helps new-age businesses integrate
their data from multiple sources to any
data warehouse in almost real-time. The
platform supports 100+ ready-to-use
integrations across Databas…
15. The lead magnet
can’t be boring
pirateskills.com/tools/
CONTENT WEBSITE
Develop an engaging design (Adobe)
Edit video content (Adobe)
Fast and cool image creation (Canva)
Animiate boring still images (Canva)
Write good articles (Grammarly)
Build a central website (WordPress)
Create converting LPs (WordPress)
Generate leads (WordPress)
Sell products online (WooCommerce)
Have a content hub (LearnDash)
16. The lead magnet
can’t be boring
pirateskills.com/tools/
CRM + EMAIL ANALYTICS
Have a central source of truth (AC)
All user activity in one place (AC)
Publish email newsletters (AC)
Craft email automations (AC)
Work a clear sales pipeline (AC)
Track user behavior (GA)
Measure conversions (GA)
Manage tracking scripts (GTM)
Optimize user experience (Optimize)
Collect user consent (Borlabs Cookie)
17. The lead magnet
can’t be boring
pirateskills.com/tools/
MANAGEMENT AUTOMATION
Manage goals and work (Asana)
Track experiements (Asana)
Visualize process + funnels (Miro)
Communicate with team (Discord)
Get conversion notifications (Discord)
Connect data between tools
Send conversion notifications
Enrich user data
Update user information in CRM
Send conversion notifications
18. You can’t get slowed
down by old tech
pirateskills.com/tools/
GROWTH TOOL STACK
Setting yourself up for success
CONTENT WEBSITE CRM + EMAIL ANALYTICS MANAGEMENT AUTOMATION
Develop an engaging design (Adobe)
Edit video content (Adobe)
Fast and cool image creation (Canva)
Animiate boring still images (Canva)
Write good articles (Grammarly)
Build a central website (WordPress)
Create converting LPs (WordPress)
Generate leads (WordPress)
Sell products online (WooCommerce)
Have a content hub (LearnDash)
Have a central source of truth (AC)
All user activity in one place (AC)
Publish email newsletters (AC)
Craft email automations (AC)
Work a clear sales pipeline (AC)
Track user behavior (GA)
Measure conversions (GA)
Manage tracking scripts (GTM)
Optimize user experience (Optimize)
Collect user consent (Borlabs Cookie)
Manage goals and work (Asana)
Track experiements (Asana)
Visualize process + funnels (Miro)
Communicate with team (Discord)
Get conversion notifications (Discord)
Connect data between tools
Send conversion notifications
Enrich user data
Update user information in CRM
Send conversion notifications
www.g2.com
Best Photo Editing
Software in 2021:
Compare Reviews on
100+ | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best AI Writing
Assistant Software in
2021 | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best Video Editing
Software 2021:
Compare Reviews on
120+ | G2
Learn More About Video Editing
Software Video editing software handles
the post-production editing of content
after video production has been
completed. These solutions enable
users to edit their video footage in a
nonlinear format, meaning they can
arr…
www.g2.com
Best Web Content
Management Software
in 2021 | G2
Learn More About Web Content
Management Software Web content
management tools exist to organize,
store, distribute, and protect content
that users intend to publish on the web.
Types of content include, but are not
limited to, text documents, photos, vi…
www.g2.com
Best eCommerce
Platforms of 2021:
Compare Reviews on
200+ | G2
E-commerce platforms features for
merchandising and marketing E-
commerce personalization:
Personalization features help
companies customize their online
content and messaging to better target
users and influence their purchasing
behavior. It can be used…
www.g2.com
Best Learning
Management System
Software in 2021 | G2
Learn More About Learning
Management Systems A learning
management system (LMS) helps
instructors deliver and manage online
learning by creating a streamlined
communication channel between
instructors and students. These
software applications manage all…
www.g2.com
Best CRM Software
2021: Compare Reviews
on 630+ CRMs | G2
G2 takes pride in showing unbiased
reviews on user satisfaction in our
ratings and reports. We do not allow
paid placements in any of our ratings,
rankings, or reports. Learn about our
scoring methodologies.
www.g2.com
Best Email Marketing
Software in 2021:
Compare Reviews on
440+ | G2
G2 takes pride in showing unbiased
reviews on user satisfaction in our
ratings and reports. We do not allow
paid placements in any of our ratings,
rankings, or reports. Learn about our
scoring methodologies.
www.g2.com
Best Marketing
Automation Software
2021: Compare Reviews
on 270+ | G2
G2 takes pride in showing unbiased
reviews on user satisfaction in our
ratings and reports. We do not allow
paid placements in any of our ratings,
rankings, or reports. Learn about our
scoring methodologies.
www.g2.com
Best Digital Analytics
Software in 2021:
Compare Reviews on
190+ | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best A/B Testing
Software in 2021:
Compare Reviews on
110+ | G2
Learn More About A/B Testing Software
A/B testing software is a true measure
of how customers are interacting with
your product and brand. Through
conducting tests on customer
interaction, companies can extract real
data and apply it to product optimiza…
www.g2.com
Best Consent
Management Platform
(CMP) Software in 2021:
Compare 60+ CMPs |
G2
Learn More About Consent
Management Platform (CMP) Software
Since capturing user consent to use
personal data is vital to companies
doing business, especially within the
European Union, many types of
professionals may use CMP software.
Most commonly, th…
www.g2.com
Best Project
Collaboration Software
in 2021: Compare
Reviews on 90+ | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best Business Instant
Messaging Software in
2021 | G2
Learn More About Business Instant
Messaging Software Business instant
messaging software provide users with
instant messaging platforms that allow
direct and group messaging capabilities
within an organization. These tools aim
to facilitate quick conver…
www.g2.com
Best Team
Collaboration Software
in 2021 | G2
Companies use team collaboration
software to privately communicate
between individuals, specific groups, or
even across an entire organization. This
includes messaging, video chatting, and
file sharing. Team collaboration
software aims to facilitate com…
www.g2.com
Best Data Integration
Software in 2021 | G2
We use cookies to enhance the
functionality of our site and conduct
anonymous analytics. With your
permission, we may also use cookies to
share information about your use of our
Site with our social media, advertising,
analytics, software, and other thi…
www.g2.com
Best iPaaS Software
2021: Compare Reviews
on 150+ Solutions | G2
Learn More About iPaaS Software
Technology evolution has led
enterprises to continuously evaluate
their digital transformation strategies to
stay ahead of the competition. This has
led to the increased adoption of cloud
solutions like platform-as-a-serv…
www.g2.com
Best E-Commerce Data
Integration Software in
2021 | G2
Optimized for quick response Hevo is a
no-code data pipeline platform that
helps new-age businesses integrate
their data from multiple sources to any
data warehouse in almost real-time. The
platform supports 100+ ready-to-use
integrations across Databas…
20. Trust must be build
and earned
pirateskills.com/tactics
6 LEAD NURTURING TACTICS
Turning fresh leads into sales
#1 Personalized Welcome
#2 Evergreen Series
#3 Score and Contact #5 Value Ladder
#4 Segment and Personalize #6 Split-Test Automations
21. Trust must be build
and earned
6 LEAD NURTURING TACTICS
Turning fresh leads into sales
#1 Personalized Welcome
#2 Evergreen Series
#3 Score and Contact #5 Value Ladder
#4 Segment and Personalize #6 Split-Test Automations
1) Opt-in to get what we promised
2) Here is what we promised
3) Hope you liked it, want to talk
4) If you like that, you'll love this
5) Want to buy X
6) [Enter the Evergreen Series]
Here is our best free content
Here are our best products
Btw, did you we also did X
Give points for relevant activities in
emails, websites, forms, purchases
Sort leads in your CRM by Lead
Score and filter out irrelevant ones
Get in touch with the best leads
via messengers and calls
Give, give, give, ask starts with free
content to earn trust.
Have a low priced offer to get
commitment from a lot of leads
Mid tier are your bread and butter
products and services
Split automations to find ways to
improve conversion rates & value
Don't settle until your leads have
the best possible experience
Give tags for all indicators of
interests or purchasing behavior
Put leads into buckets for more
personalized communication
Build personalized funnels for each
bucket parallel to the default path
High end offers make your lead
nurturing efforts even more worth it
Test for message frequency,
timing, content and offers
Test for type of in-person follow
up and timing until it performs
pirateskills.com/tactics
22. pirateskills.com/tactics
Trust must be build
and earned
#1 Personalized Welcome
#2 Evergreen Series
#3 Score and Contact
#4 Segment and Personalize
1) Opt-in to get what we promised
2) Here is what we promised
3) Hope you liked it, want to talk
4) If you like that, you'll love this
5) Want to buy X
6) [Enter the Evergreen Series]
Here is our best free content
Here are our best products
Btw, did you we also did X
Give points for relevant activities in
emails, websites, forms, purchases
Sort leads in your CRM by Lead
Score and filter out irrelevant ones
Get in touch with the best leads
via messengers and calls
Give tags for all indicators of
interests or purchasing behavior
Put leads into buckets for more
personalized communication
Build personalized funnels for each
bucket parallel to the default path
23. pirateskills.com/tactics
Trust must be build
and earned
#3 Score and Contact #5 Value Ladder
#4 Segment and Personalize #6 Split-Test Automations
Give points for relevant activities in
emails, websites, forms, purchases
Sort leads in your CRM by Lead
Score and filter out irrelevant ones
Get in touch with the best leads
via messengers and calls
Give, give, give, ask starts with free
content to earn trust.
Have a low priced offer to get
commitment from a lot of leads
Mid tier are your bread and butter
products and services
Split automations to find ways to
improve conversion rates & value
Don't settle until your leads have
the best possible experience
Give tags for all indicators of
interests or purchasing behavior
Put leads into buckets for more
personalized communication
Build personalized funnels for each
bucket parallel to the default path
High end offers make your lead
nurturing efforts even more worth it
Test for message frequency,
timing, content and offers
Test for type of in-person follow
up and timing until it performs
24. Trust must be build
and earned
6 LEAD NURTURING TACTICS
Turning fresh leads into sales
#1 Personalized Welcome
#2 Evergreen Series
#3 Score and Contact #5 Value Ladder
#4 Segment and Personalize #6 Split-Test Automations
1) Opt-in to get what we promised
2) Here is what we promised
3) Hope you liked it, want to talk
4) If you like that, you'll love this
5) Want to buy X
6) [Enter the Evergreen Series]
Here is our best free content
Here are our best products
Btw, did you we also did X
Give points for relevant activities in
emails, websites, forms, purchases
Sort leads in your CRM by Lead
Score and filter out irrelevant ones
Get in touch with the best leads
via messengers and calls
Give, give, give, ask starts with free
content to earn trust.
Have a low priced offer to get
commitment from a lot of leads
Mid tier are your bread and butter
products and services
Split automations to find ways to
improve conversion rates & value
Don't settle until your leads have
the best possible experience
Give tags for all indicators of
interests or purchasing behavior
Put leads into buckets for more
personalized communication
Build personalized funnels for each
bucket parallel to the default path
High end offers make your lead
nurturing efforts even more worth it
Test for message frequency,
timing, content and offers
Test for type of in-person follow
up and timing until it performs
pirateskills.com/tactics
32. You can’t get slowed
down by old tech
pirateskills.com/showroom
Inspiration
Newsfeed Stories
Performance
Video
Image Carousel Video
Image Carousel
SOCIAL ADS SHOWROOM
Discovering high-performance ads
1/3 2/3 3/3
1/3 2/3 3/3
Image A Slideshow
Image B Animated
Images
Animated
1/3 2/3 3/3
1/3 2/3 3/3
Image A Slideshow
Image B Animated
Images
Animated
Offer: Social Ads Showroom
Format: Static Image
Platform: Facebook
Placement: Newsfeed
Audience: LL3% - Purchase
Ad spent: 100€
Clicks: 83
CTR: 0.9%
CPC: 1.21€
Registrations #: 14
Registrations %: 16.9%
Registrations #€: 7.14€
Campaign Link
Offer: Social Ads Showroom
Format: Animated
Platform: Facebook
Placement: Newsfeed
Audience: LL3% - Purchase
Ad spent: 100€
Clicks: 128
CTR: 1.4%
CPC: 0.78€
Registrations #: 19
Registrations %: 14.9%
Registrations #€: 5.26€
Campaign Link
Offer: Social Ads Showroom
Format: Slideshow
Platform: Instagram
Placement: Stories
Audience: LL3% - Purchase
Ad spent: 100€
Clicks: 179
CTR: 2.1%
CPC: 0.56€
Registrations #: 26
Registrations %: 14.5%
Registrations #€: 3.85€
Campaign Link
33. You can’t get slowed
down by old tech
pirateskills.com/compass
Pinterest
Use other peoples audiences
Use your own audiences Pay a human
Pay a computer
TRAFFIC CHANNEL COMPASS
Focus on the right marketing channels
Pay with time Pay with money
Embedd-
able
Content
Viral
Marketing
PR
SEO
Others
Blogs
Existing
Platforms
Speaking
Offline
Ads
Outbrain
Ads
Affiliate
Marketing
News-
letter
Sales
Business
Develop-
ment
Comm-
unity
Building
YouTube
Podcast
Organic
Influencer
Blog Email
Auto-
mations
Others
Newsletter
Mobile
App
Website
Learn
Mgmt
System
Customer
List
Push
Notifi-
cations
Facebook
Ads
Instagram
Ads
Pinterest
Ads
TikTok
Ads
LinkedIn
Ads
Google
Search
Ads
Google
Display
Ads
Google
YouTube
Ads
Google
App
Ads
Google
Shopping
Ads
Taboola
Ads
Bing
Ads
Paid
Influencer
Spon-
sored
Links
Paid
Articles
Host
Events
Lead
Lists
Facebook
TikTok
LinkedIn
Instagram
Referrals
Spensor-
ship
34. You can’t get slowed
down by old tech
pirateskills.com/compass
Use your own audiences
Pay with time
Sales
Business
Develop-
ment
Comm-
unity
Building
Blog Email
Auto-
mations
Mobile
App
Website
Learn
Mgm
System
Customer
List
Push
Notifi-
cations
Host
Events
Lead
Lists
Referrals
35. You can’t get slowed
down by old tech
pirateskills.com/compass
Pinterest
Use other peoples audiences
Embedd-
able
Content
Viral
Marketing
PR
SEO
Others
Blogs
Existing
Platforms
YouTube
Podcast
Organic
Influencer
Others
Newsletter Facebook
TikTok
LinkedIn
Instagram
36. You can’t get slowed
down by old tech
pirateskills.com/compass
Pay a computer
Outbrain
Ads
Facebook
Ads
Instagram
Ads
Pinterest
Ads
TikTok
Ads
LinkedIn
Ads
Google
Display
Ads
Google
App
Ads
Google
Shopping
Ads
Taboola
Ads
Bing
Ads
37. You can’t get slowed
down by old tech
pirateskills.com/compass
Pay a human
Pay with money
Offline
Ads
Affiliate
Marketing
Paid
Influencer
Spon-
sored
Links
Paid
Articles
Spensor-
ship
38. You can’t get slowed
down by old tech
pirateskills.com/compass
Pinterest
Use other peoples audiences
Use your own audiences Pay a human
Pay a computer
TRAFFIC CHANNEL COMPASS
Focus on the right marketing channels
Pay with time Pay with money
Embedd-
able
Content
Viral
Marketing
PR
SEO
Others
Blogs
Existing
Platforms
Speaking
Offline
Ads
Outbrain
Ads
Affiliate
Marketing
News-
letter
Sales
Business
Develop-
ment
Comm-
unity
Building
YouTube
Podcast
Organic
Influencer
Blog Email
Auto-
mations
Others
Newsletter
Mobile
App
Website
Learn
Mgmt
System
Customer
List
Push
Notifi-
cations
Facebook
Ads
Instagram
Ads
Pinterest
Ads
TikTok
Ads
LinkedIn
Ads
Google
Search
Ads
Google
Display
Ads
Google
YouTube
Ads
Google
App
Ads
Google
Shopping
Ads
Taboola
Ads
Bing
Ads
Paid
Influencer
Spon-
sored
Links
Paid
Articles
Host
Events
Lead
Lists
Facebook
TikTok
LinkedIn
Instagram
Referrals
Spensor-
ship
39. How would you score
on a scale from 1-10?
Magnets
Tools
Nuturing
Tracking
Tra
ffi
c