HighRoad Solution Presents a #HighRoadU Webinar: In this webinar, we take a high-level look at the different ways that you can disseminate information to your members. We cover everything from a Tele-Seminar, Webinars/WebCasts, Hybrid Events up to full-blown Virtual Events, Conventions and Tradeshows. Along this tour, we provide best practice tips you can use immediately as well as outline common pitfalls to avoid. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

1. Virtual Learning: Webinars,
Hybrid Events & So Much More

2. Jeff Baker

3. Poll Questions:
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4. Starting Point: Teleseminars

5. Where it all began…teleseminars.
A great place to start.
Quick and easy to set up, and participate.
But something
was still
missing…
The Visual
Component!
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6. Easy Upgrade to: Webinars

7. Webinars added the Visual Component
No matter which
vendor is used,
there are some
basic meeting
functionalities that
are built in to a
webinar platform.
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8. Webinars added the Visual Component
All Webinar platforms should have at LEAST:
• Content/PPT/Screen Share Area
• Chat or Q&A Functionality
• Telephone Component
• Polling/Audience Interaction & Feedback
• Recording/Archiving Options
• Branding Elements
• Audio Streaming
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9. The Next Level
Measure participant engagement and
participation in real-time
Based on several factors in the webinar
Screen Focus
Chat Participation
Poll Interaction

10. Access – Make sure attendees can
connect.
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11. Don’t forget Mobile
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12. Webinar Best Practices
Leverage technology to eliminate the human factor and
streamline the entire process.
You made a significant investment on your AMS/CRM or
database. Use that powerful system to do the heavy lifting
for you.
formerly:
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13. Webinar Integration

14. Webinar Integration

15. Webinar Integration

16. Webinar Integration

17. Webinar Integration

18. Webinar Integration

19. Webinar Integration

20. Webinar Best Practices
 Practice a few times before your event
 Have a hard copy of your slides
 Keep room-temperature water handy
 Place Do Not Disturb sign on door
 Silence all cell phones in your office
 Disable call waiting, if applicable
 Speak clearly & with good volume
 Press Mute when not speaking
 Have Fun!
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21. Poll Questions:
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22. Do you have a back up plan?
Hard copy of the slides?
Back up phone numbers (and
phone)?
Other Webinar technology?
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23. A Little Larger Step: Hybrid Events

24. The next level: Hybrid Events
What do you do when you want to have more members at a face-toface event?
What about those that want to participate, but can’t travel, or be out of
the office for three days?
Budget cuts on travel?
Give them the best of both worlds … Hybrid Events!
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25. Hybrid Events

26. 1st Annual HighRoad Users
Group




90 onsite participants, 50 virtual attendees
Questions via Q&A area, asked live to the group
Twitter walls to increase participation of both groups
Virtual handouts and documentation delivered instantly
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27. Decent Leap: Virtual Conventions

28. Virtual Tradeshows/Conventions
Adding a completely virtual event to your
list of annual events would be a great
way to add value to your members.
Can be done
live, or mock
live.
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29. What can you do…
Exhibitors
Tradeshow
Cameras
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30. What can
you do…
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31. Common Questions and Fears
Regarding All Types of Virtual
Events
When is the best time to have one? Days and times of the
week?
What is the preferred length of a Webinar or Virtual Event?
Will promoting that we are recording, hurt the live
attendance.
Should we cap it at 100 or 1000 if that is the limit of my
technology/budget?
Are there any ways to help offset my costs?
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32. By the Numbers
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33. What can Virtual Events do for your Organization?
Increase Event ROI:
Extend the life of your physical event by hosting it online, allowing your
global audience to register and consume content any time, even after the
conclusion of your event.
Single Destination Portal:
Host all of your content in a single destination, making it seamless for your
audience to find and share relevant information.
Social Interactivity:
Provide your audience with the most engaging experience incorporating
interactive social elements such as group chats, social
networking, lounges, live,
on-demand webcasts and much more.
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34. It can be this easy, we can help.

35. Questions?

36. Thank
you
Jeff Baker
Director of Conferencing Services
HighRoad Solution
Phone: 301.829.9249
Email: Jbaker@HighRoadSolution.com