Your nonprofit needs to raise money and engage supporters without spending money. GiveSignup's free and flexible challenge platform gives your nonprofit all of the tools to create an interactive and social virtual challenge. Learn more at https://www.givesignup.org/challengeplatform

1. Virtual Challenge Events
Raise Money and Engage Supporters

2. Agenda
▷ What’s a Virtual Challenge?
○ Let’s see some examples
▷ How to Create a Virtual Challenge on GiveSignup/RunSignup
▷ Marketing a Virtual Challenge
▷ What Features are Coming Next?
▷ Q & A
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3. Virtual Challenges
Raise money and engage supporters

4. ❖ Multi-day or multi-week activities with
goals (either set by individual or
challenge goals)
❖ Can include multiple activities
○ Push ups, sit ups, and pull ups
○ Fiction and nonfiction books
❖ When you have an idea that can engage a
community over a period of time
❖ Not limited to endurance - you can get as
creative as you want (we’ll show some
examples in this presentation)
❖ Single event
❖ Do a virtual event for an already
established event
○ Opportunity to raise money because
people want to support you
○ People are used to doing that event and
you are giving them that continuity
○ Continuity so that come back next year
❖ Special day (like July 4th or a Turkey Trot)
❖ Typically a run/walk/ride
Virtual Challenges | Virtual Events
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5. Virtual Challenge Samples
▷ Superhero Good Deeds Challenge
https://www.givesignup.org/SuperheroGoodDeeds
▷ Support Utah National Parks Challenge
https://www.givesignup.org/supportutahparks
▷ Across the Country to Fight Hunger
https://www.givesignup.org/acrossthecountrytofighthunger
▷ Summer Reading Challenge
https://www.givesignup.org/MoorestownLibrarySummerReadingChallenge
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6. Create a Virtual Challenge
How to create and customize

7. www.givesignup.org
www.runsignup.com
▷ Click Get Started Free >> Create Run/Walk/Ride or Create Race
▷ Use your RunSignup login or create an account
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8. Race Wizard
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9. Race Day Tools >> Enhanced Virtual Race
>> Set Up
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10. Virtual Challenge Checklist for Nonprofits
▷ Customize Race Location
○ Race >> Race Page >> Race
Location
▷ Customize Donations
○ Donations >> Setup
▷ Enable Fundraising
○ Fundraising >> Individual
Fundraisers
○ Fundraising >> Team Fundraisers
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▷ Enable Facebook Fundraising
○ Fundraising >> Facebook Fundraisers
▷ Edit confirmation email
○ Race >> Notifications >> General
Settings >> User Registered

11. Website Customization Checklist
▷ Customize Race Theme
○ Race >> Race Page >> Race Theme
▷ Design Cover Page
○ Donations >> Race Page >> Cover
Page
▷ Add custom domain
○ Race >> Race Page >> Domains
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▷ Add custom content
○ Race >> Race Page >> Custom
Sections
▷ Update custom content display
○ Race >> Race Page >> Custom
Content Display
▷ Add Email Capture
○ Email Marketing >> Manage Lists
○ Email Marketing >> Email Capture

12. “Cover Page Data Components that your challenge website can use

13. Maps
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❖ Maps are optional - KML File Upload
❖ Many tools to create maps -
MapMyRun, Google Maps->Your
Places->Maps, etc.
❖ If you are using a popular route (i.e.
Appalachian Trail, Oregon Trail, etc.) -
google the route’s name and “kml file” -
you will likely be able to download for
free

14. www.givesignup.org/challengeplatform
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15. 15
Demo

16. Marketing Your Challenge
What’s the best plan for your nonprofit?

17. The Basics
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❖ Design a website - cover page, domain, content
❖ Offer unique swag that celebrates accomplishment
❖ Create a short promo video that explains challenge (doesn’t have to be professional)
❖ Engage where people spend time - Facebook Group
❖ Pricing: Think about pricing as between $0.75 to $1 per day (i.e. $40 for 6 weeks)
○ Fixed costs: Swag + Shipping
○ There will be a higher level of support emails
○ Right now, it may be challenging to find sponsors for challenges, so you need to make
money from the registration fee
○ Donation discounts (and in normal times, fundraiser refunds)

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19. Email Marketing
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❖ Promote your challenge to your email list
○ Nonprofits usually have really big email lists
❖ Use RunSignup’s free email marketing platform
❖ Include a strong call to action
○ Deadlines
○ Time-limited coupon
❖ Highlight exclusive swag

20. Email Marketing
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21. Referral Rewards
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❖ Automate rewards for referrals
○ Refer 5 friends and get $25
○ Refer 10 friends and get an
exclusive hat
❖ Promote referral program to make
it successful
○ Registration follow-up emails with
referral link
○ On website

22. Teams
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❖ Promote teams
○ Team challenge functionality coming later in June
❖ Offer team size discounts
○ Get 10 members and everyone gets a $5 refund/discount

23. Facebook Ads
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❖ Custom Audiences
❖ Targeted zip codes
❖ Feature images with exclusive swag

24. Influencers
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❖ Not every challenge is going to have Laz…
❖ But chances are you know people in your community who
are influencers - leaders of running groups, coaches, Rotary
Club members, etc.
○ Engage them to participate in the challenge and share with their
networks

25. What’s Coming Next
Our Development Pipeline

26. What’s Next
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❖ Teams
❖ Multi-Goals
❖ Milestones
○ Certificates
○ Notifications
○ Reminders
❖ Upload Individual GPX
❖ Improved UX
❖ Download and API
❖ Participant Photo Uploads

27. Thanks!
Any questions?
If you want to learn more, visit
https://givesignup.org/challengeplatform
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