Facebook has a massive global user base that businesses can target through precision advertising. With over 1 billion monthly active users on Facebook, advertisers can leverage location, demographic, interest and connection targeting to reach very specific audiences. Facebook advertising allows for a low barrier of entry, simplicity of use, and cost efficiency compared to other platforms. Given these advantages, the document recommends that businesses should start using Facebook ads.

1. Why Facebook
Advertising?
Why Now?
Why
Facebook
Ads?
Why Now?

4. Facebook Monthly Users - 7/14
Global Population
US Population
From Infants to Centurians!

5. OK, But That is Monthly...
July 2014

7. Facebook Daily Users 7/14
Global Population US Population
For Every Man, Woman and Child!

8. It’s Where Your Customers Are
Americans Spend
An Average of
40 Minutes
On Facebook …
Every Single Day!
Source: http://techcrunch.com/2014/07/23/facebook-usage-time/

9. Demographics + Psychographics

10. Precision Targeting
● Location
● Demographics
o Age
o Education (e.g. Siena College class of ’90)
o Relationship status
o Sex
● Connections
● Interests

11. Interests Targeting
● Interest targeted ads perform better
because they resonate with viewers
● Shows ads to people most likely to be
interested in our products and services
● Works best when ads are tailored to the
interests of the audience trying to reach

12. Friends of Fans Targeting
● 68% of FB users say a friend’s referral
would increase their chances of purchasing
● Advertise to the friends of our fans
● People viewing our ad will see those they
know who are already fans of our brand
SOCIAL PROOF IS POWERFUL STUFF!

13. Cost Efficiency
● Precision drives Efficiency
● FB’s measurability means we can keep
driving down our cost per click
● Dollar for dollar, there’s no better way to
get the word out with relevancy

14. Low Barrier to Entry
● Advertisers can control how much we
spend for each campaign
● Budgets can be very low ($1/day)
● Better targeting = less wasted spend
IF YOUR BUSINESS IS NOT GROWING ...

15. Simplicity
● User interface makes setup a breeze
● Much easier than Google AdWords
● No Pay Per Click
experience required

16. Why Facebook Ads, Why Now?
● Global Reach
● Precision Targeting
● Cost Efficiencies
● Low Barrier
● Simple
WHAT ARE YOU WAITING FOR?!?
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