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The Secret Sauce of idea
generation
(which isn’t a secret at all)
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
First, the basics.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
What are ideas?
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
It’s as simple as that.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
MORE CONNECTIONS = MORE IDEAS
We can trigger more
connections with
provocations
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Provocations
can jolt us into
an emotional
state
Or inspire us
What in this photograph of a
colleague’s desk will change in
the next 5 years?
Or ask us to think of the future
What processes or process steps do you
take that waste time or add no value?
Or ask questions
that don’t get
asked enough
Go where smart people go
Go where ideas thrive
Be inquisitive
Allow yourself to be inspired
But most of all
When you have ideas. Write them down. Don’t filer them
first, write them down. Ideas trigger ideas which trigger ideas.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
That’s it, that’s the
secret sauce. If you
want more ideas,
create the
opportunities to make
more connections

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The secret sauce of idea generation. everything brilliant starts with an idea