This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Building off the basics presented in VC 101, we will be using the components of a traditional VC investment memo as a vehicle to examine the aspects of an investment opportunity, and the associated analysis, that matter to VCs and why.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Building off the basics presented in VC 101, we will be using the components of a traditional VC investment memo as a vehicle to examine the aspects of an investment opportunity, and the associated analysis, that matter to VCs and why.
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC, their formulas and the chain of events that builds value and efficacy in digital marketing.
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
How to become world class business analystAsen Gyczew
Business analyst are one of the most important part of a successful business. They help you make the right decision and to spend money wisely. We show here what a business analyst has to know, what business analysis he should be doing and what knowledge he should have to be successful
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC, their formulas and the chain of events that builds value and efficacy in digital marketing.
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
How to become world class business analystAsen Gyczew
Business analyst are one of the most important part of a successful business. They help you make the right decision and to spend money wisely. We show here what a business analyst has to know, what business analysis he should be doing and what knowledge he should have to be successful
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Badania rynku i konkurencji praktyczny poradnikAsen Gyczew
W prezentacji znajdziesz omówienie pożytecznych przy badaniu rynku i konkurencji metod. Podzieliliśmy je na 3 grupy: metody consultingowe, on-linowe i off-linowe. Omówimy zarówno metody takie jak bottom-up, top-down, store check, mystery shopping, keyword planner, facebook insight audience i wiele wiele innych.
Metody te są użyteczne dla starupów, konsultantów, małych i średnich firm
W prezentacji znajdziecie przykłady MVP dla paru modeli biznesowych: SaaS, sklep on-line, retail, książki, strona internetowa zarabiająca na reklamach, restauracja. Pokazane jest również kiedy jakie MVP stosować. W prezentacji masz również link do rabatu na nasze szkolenie on-linowe w tym temacie
Management consultants are brutally efficient. They not only are taught to do their work fast, but also are very good in selecting the right issues. I know it from first-hand experience as I spent my first 5 years in this hostile environment of top consulting companies. Yes, we worked sometimes 10-15 hours a day; 6-7 days a week but we managed with a small team to do in 3 months what the whole company was not able to do in years. Management consultants’ efficiency stems from 3 things: good organization, efficiency in daily activities and extremely good skills in picking the right topics. I think that those skills are crucial and I will teach how to acquire them.
In this presentation I will show you how to do the right things fast and efficiently so you can enjoy fully your work and life (depending what are your priorities ;) . The presentation is based on my 11 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. On the basis of what you will find in this course I have trained over 100 business analysts and consultants who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.
I do not like to overcomplicate things so in every lecture I will be quite straightforward. In every lecture I described a different hack and I give examples how to use it, especially in services such as consulting. To every lecture you will find attached (in additional resources) many useful files: examples shown in the lecture, furthers suggestion, exercises etc.. If you don’t find something that you need let me know - I will try to prepare something and I will add to the presentation
In the presentation I use 6 main frameworks: 80/20 rule (Pareto Principle), lean manufacturing, theory of constraints, getting things done, critical chain method, lean startup
How To Make Money From Apps: Pirate metrics & growth hackingPol Valls Soler
Discover how the smartphone market is growing, wich technology trends are key and how to mesure the performance of your internet business and mobile app thanks to the pirate metrics framework.
You can also find some of the greatest growth hacks of all time to enhance your creativity while developing your own projects and apps.
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014Pol Valls Soler
Learn the key metrics to track in your startup during each step of the funnel and discover lots of growth hacking examples applied to the pirate metrics AARRR framework to optimize your startup with low budget and high creativity.
Dieser Workshop gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.
Construir - Medir - Aprender. La metodología Lean Startup trata de facilitar de una forma simple pero sistematizada el éxito empresarial. Y de eso trata este artículo, una breve aproximación científica para la creación de nuevos negocios.
La metodología Lean Startup
Cat Económica.
Num. 512
Jul. 2012
http://www.catalunyaeconomica.com/
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut, MD at In Marketing We Trust presented a few fundamental elements on how to use pirate metrics as a series of key data points to track the health and growth of your startup.
Wisdom by DaveMcClure, Ash Maurya, Google team
Now, go! Do something amazing
Slides from my Startup Metrics for Pirates talk at Seattle Startup Collective (July 2010). Same old shit, just a few new tweaks. Nice pretty colors though... ugh.
UI, UX & Design Tips To Get Better Conversions - Trucos en UI, UX y diseño pa...Pol Valls Soler
Discover the best practices, tricks, tips and hacks to boost you conversion rates in your web and mobile applications. Spanish/Español: Descubre las mejores prácticas, trucos y recomendaciones para incrementar tus conversiones en tu aplicación web o móvil.
This is a very small summary of topics that I think (for now) it's worth knowing about the startup world. It's based on multiple fonts like Dave McClure's pirate metrics, growth hack cases from different companies and my own experience.
Feel free to leave feedback, share or extend.
Thank you very much,
Pol Valls Soler
http://joinerapp.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
13. AARRR Funnel: Customer Lifecycle / Conversion Behavior!
Campaigns,
Contests
SEM
SEO
Social
Networks
PR
Blogs
Apps
&
Widgets
Email
Domains
Biz
Dev
Affiliates
Land
age
/
p
Home Page
ing
ct
Produ s
re
Featu
Direct,
Tel,
TV
s
&
Email s
Alert
ime-‐
ts
&
T
n
es
m
Eve
Syste sed
Featur
ba
,
Con
Blogs
igns,
Campa ts
Contes
&
Emails
s
widget
tent
Biz
Dev
n,
Ads,
Lead
Ge
s,
etc
SubscripBon
14. BLOG EXAMPLE!
Acquisition - users come to the site and stay for at least 2 minutes
Activation - user signs up for RSS/newsletter
Retention - user reads at least one post a week or opens the newsletter
Referral - user promotes your blogs contests and drives traffic
Revenue - user buys your ebook !
15. SAAS EXAMPLE!
(Web-‐based
app
to
convert
HTML
to
PDF
or
Excel
documents)
Acquisition - user signs up for the service
Activation - user successfully makes a document
Retention - user continues to make documents. As long as they're !
successfully making documents they will continue to use the service.
Referral – Users send other users to our web, possibly with a coupon code
Revenue - yay! money! !
18. AARRR Funnel: Customer Lifecycle / Conversion Behavior!
Campaigns,
Contests
SEM
SEO
Social
Networks
PR
Blogs
Apps
&
Widgets
Email
Domains
Biz
Dev
Affiliates
andi
ge
/
L
pa
Home Page
ct
Produ s
re
Featu
Direct,
Tel,
TV
s
&
Email s
Alert
ng
igns,
Campa ts
Contes
-‐
Time
nts
& s
e
m
Eve
Syste sed
Featur
ba
,
Con
Blogs
tent
&
Emails
s
widget
Biz
Dev
n,
Ads,
Lead
Ge
s,
etc
SubscripBon
24. ACQUISITION!
Extra tip: How to get your first 100 users!
1)
What
exisBng
soluBon
do
you
believe
your
product
is
beTer
than?
2)
Where
can
you
find
a
criBcal
mass
of
people
who
use
the
exisBng
soluBon?
3)
Go
there.
Talk
to
them.
Show
them
your
product.
25. ACQUISITION!
Extra tip: Reverse Engineered App Store’s ranking algorithm
(approximation)!
AppStore
Ranking
=
H +
D +
R + E +
S
!
!H = # of installs weighted for the past few hours!
!D = # of installs weighted for the past few days!
!R = Reviews (star rating + number of reviews)!
!E = Engagement (# of times app opened etc.) !
!S = Sales ($)!
!
!
26. ACTIVATION!
Key metrics to track:!
• Pages per visit (2-3+ page views)!
• Time on site (10-30+ seconds)!
• Conversions (1 key feature usage)!
• Clicks (3-5+ clicks)!
• Bounce rate (low)!
Activation Tips:!
• Less is more!
• Focus on UX / Usability!
• Provide incentives & call to actions!
• Perform A/B tests and iterate fast!
30. RETENTION!
Retention Tips:!
• Email is simple and it works!
• But make Unsubscribe easy!
• 80% subject line / 20% body text!
• Actually… 99% subject line / 1% body text!
• Status / “best of” weekly/monthly emails!
• “Something happened” emails!
• Lifecycle emails @ +3, +7, +30 days !
• RSS / News feeds!
• Widgets / Embeds!
• Gamification!
• Fanatics = Virality + affiliate channels (like bloggers)!
31. REFERRAL!
Key metrics to track:!
Viral Growth Factor = X * Y * Z!
!
!X = % of users who invite other people!
!Y = average # of people that they invited!
!Z = % of users who accepted an invitation!
A viral growth factor > 1 means an exponential organic user acquisition.!
38. CAC (Customer Acquisition Cost)!
Take
only
a
porBon
of
those
salaries
and
expenses
in
the
early
days
to
give
a
beTer
indicaBon
of
how
CAC
will
look
when
you
are
at
scale.
39. CLV or LTV (Customer Lifetime Value)!
if
the
Customer
Churn
rate
is
a
monthly
%
or
yearly
%,
then
the
Customer
LifeBme
will
be
for
the
same
Bme
period.
40. CLV or LTV (Customer Lifetime Value)!
To
truly
get
an
accurate
picture
of
LTV,
you
should
take
into
consideraBon
Gross
Margin:
In
most
SaaS
businesses,
the
gross
margin
%
is
high
(above
80%),
and
it’s
quite
common
to
use
the
simpler
version
of
the
formula
that
is
not
Gross
Margin
adjusted.
41. CLV or LTV in a More Complex Scenario
(Where
you
expect
ARPA
to
change
over
the
lifespan
of
the
customer
due
to
expansion
revenue)
a
=
iniBal
ARPA
per
month
(
x
GM
%,
if
you
prefer)
m
=
monthly
growth
in
ARPA
per
account
c
=
Customer
Churn
Rate
(in
months)
(This
formula
makes
an
assumpBon
that
revenue
increases
at
a
roughly
fixed
rate
every
month
for
the
enBre
lifeBme
of
the
customer)
42. LTV : CAC Ratio Awesomeness!
if
> 3
(It’s
ok.
As
a
startup,
don’t
worry
iniBally
about
LTV>3*CAC)
if
1
<
LTV/CAC
<
3
if
LTV/CAC
<
1
your
business
model
is
broken!