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HOW TO CREATE A SUSTAINABLE
SOCIAL SELLING FUNNEL
MICK GRIFFIN
FOUNDERCRO
PERCEPTION OF
SALES
THE PERCEPTION
OF A
SALESPERSON
NO
TARGETING
BAD
TIMING
HIGH
PRESSURE
NO
FOLLOW-UP
HOW TO STOP
SOMEONE COLD
CALLING YOU?
SALES
IS GETTING
HARDER
SOMETIMES ITS JUST
FUN
ENOUGH MICK, CAN YOU
GIVE SOME IDEAS NOW?
LEADS
SALES
PREDICTABLE REVENUE
COLD CALLING
COLD CALLING
1,000 CALLS
3 SALES
30 ENGAGEMENTS
BECOME
EXPERTS
BECOME
EXPERTS
BECOME
THERAPISTS
#SOCIALISLIKEADOCTO
RSWAITINGROOMANDYO
UHAVETHEMEDICINE
#DEEP
@SADEK @BRAND24
SOCIAL IS PREDICTABLE
TOO
WHEN THEY ARE
TALKING ABOUT YOU
INBOUND SOCIAL
ONLY 3% OF BRAND
MENTIONS ONLINE ARE
TAGGED
INBOUND SOCIAL
10 MENTIONS
1 SALE
10 ENGAGEMENTS
THEY ARE TALKING
ABOUT THE PROBLEM
YOU SOLVE
60% GO UNANSWERED
INBOUND SOCIAL
10 MENTIONS
1 SALE
30 MENTIONS
10 ENGAGEMENTS
1 SALE
SOCIAL
PROBLEM SOLVING
10 ENGAGEMENTS
WHEN THEY ARE
TALKING ABOUT YOUR
COMPETITION
VOLVO
IF THEY SAY NO YOU CAN
ALWAYS HACK THEM
INBOUND SOCIAL
10 MENTIONS
1 SALE
30 MENTIONS
10 ENGAGEMENTS
1 SALE
SOCIAL
PROBLEM SOLVING
10 ENGAGEMENTS
600 MENTIONS
8 SALE
80 ENGAGEMENTS
QUALIFIED COMPETITOR 1
LEADS
INBOUND SOCIAL
10 MENTIONS
1 SALE
30 MENTIONS
10 ENGAGEMENTS
1 SALE
SOCIAL
PROBLEM SOLVING
10 ENGAGEMENTS
600 MENTIONS
8 SALE
80 ENGAGEMENTS
QUALIFIED COMETITOR 1
LEADS
600 MENTIONS
8 SALE
80 ENGAGEMENTS
QUALIFIED COMPETITOR 2
LEADS
THEY ARE TALKING IN A
COMMUNITY
1000+ TRIALS PER
MONTH
INBOUND SOCIAL
10 MENTIONS
1 SALE
30 MENTIONS
10 ENGAGEMENTS
1 SALE
SOCIAL
PROBLEM SOLVING
10 ENGAGEMENTS
600 MENTIONS
8 SALES
80 ENGAGEMENTS
QUALIFIED COMETITOR 1
LEADS
600 MENTIONS
8 SALES
80 ENGAGEMENTS
QUALIFIED COMETITOR 2
LEADS
COMMUNITY LEADS
100 POSTS
500 LEADS
10 SALES
100 ENGAGEMENTS
INBOUND SOCIAL
SOCIAL
PROBLEM SOLVING
QUALIFIED COMETITOR 1
LEADS
QUALIFIED COMETITOR 2
LEADS
COMMUNITY LEADS
1,340 LEADS
28 SALES
280 ENGAGEMENTS
COLD CALLING
1,000 CALLS
3 SALES
30 ENGAGEMENTS
COLD CALLING
1,000 CALLS
3 SALES
30 ENGAGEMENTS
SOCIAL SELLING
1,340 LEADS
28 SALES
280 ENGAGEMENTS
COLD CALLING
1,000 CALLS
3 SALES
30 ENGAGEMENTS
SOCIAL SELLING
1,340 LEADS
28 SALES
280 ENGAGEMENTS
0.3%
CONVERSION
2.1%
CONVERSION
How to create a predictable social selling funnel
How to create a predictable social selling funnel

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How to create a predictable social selling funnel

Editor's Notes

  1. 14,000 people a month write on social media ‘Can Anyone Recommend’
  2. 30,000 people a month says ‘Where can I buy’ on social media. That’s 45,000 people a month asking for help making decisions
  3. And to prove how much consumers want help, look at this. We engaged this user almost 30 days after his original tweet, and he still responded saying thanks.