3 Steps To Converting Your Sales Pipeline
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There are three key areas to developing a converting sales funnel. 1. Know who are the leads you want to have 2. Know where to find them 3. Learn how to nurture them. I try to cover all three in this presentation.
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3 Steps To Converting Your Sales Pipeline
- 6. 6 The Perception of a Sales Person
- 7. 7 The Perception of a Sales Person image
- 8. 60% -7% 97% Cold Calling Is Ineffective Decline Cold Lead Gen Expensive Then Social The State Of Sales
- 9. THESE PEOPLE MADE YOUR JOB HARDER
- 20. 20 The Perception of a Sales Person
- 21. 21
- 23. WE LIKE BEING SOLD TOO
- 24. REASONS STARTUP’S FAIL NO MARKET NEED RUN OUT OF CASH PRICING AND COST ISSUES NOT ENOUGH INVESTMENT
- 25. REASONS STARTUP’S FAIL NO MARKET NEED RUN OUT OF CASH PRICING AND COST ISSUES NOT ENOUGH INVESTMENT 42% 29% 18% 8%
- 27. LEADS SALES
- 28. WHO DO WE WANT TO PUT IN HERE? HOW CAN WE FIND THEM? HOW CAN WE NURTURE THEM?
- 29. WHAT PROBLEM DO YOU SOLVE?
- 32. WHO ARE YOU SELLING TO?
- 33. SELLING TO EVERYONE IS SELLING TO NO ONE
- 34. WHO ARE THEY?
- 35. Gender Male Age 30 - 45 Location North AmericaJob Title CMO 15- 30 Employees LinkedIn Mashable Infographics Ease Of Use Plug and Play Integration Support Availability
- 36. GENDER AGE RANGE JOB TITLE LOCATION NUMBER OF EMPLOYEES
- 37. WHERE DO THEY HANG OUT?
- 39. HOW DO THEY LIKE TO COMMUNICATE?
- 41. HOW DO THEY LIKE TO LEARN?
- 43. CUSTOMER MATRIX
- 44. Small Business Consultant Small Agency Medium Business Digital Agency Enterprise Business Enterprise Agency KPI Where to find them Preferred Materials Number of Employes Decision Maker Brand24 Package Starter Pro Premium Premium Enterprise Custom 1-20 1-5 20 -200 1-20 200+ 20 - 200 Social Posts Infographics Blog Posts Social Posts Blog Posts Testimonials Infographics Blog Posts Case Studies Case Studies White Papers Slide Decks Case Studies Testimonials Slide Decks Live Presentations Case Studies White Papers Testimonials Live Presentations Social Media MainStream TechMedia Social Media Social TechMedia Social Media Industry TechMedia Events Think Tanks Online Groups Social TechMedia Events Offline Media High End Events Think Tanks Mid-High Events Agency TechMedia Think Tanks Brand Reach Brand Reach Campaign Reach Brand Reach Campaign Reach Lead Gen Brand Reach Campaign Reach Brand Reach Campaign Reach Lead Gen Cx Connected Brand Reach Campaign Reach Conversations CEO Founder Head of Marketing Owner Account Manager CEO VP Marketing Brand Manager Partners Manager Acc Manager Brand Manager Community Man SM Manager Partner Manager Acc Manager
- 45. Small Business Medium Business Digital Agency Enterprise Business Enterprise Agency Keywords Sources Key Selling Points Usage Communication Preference Brand24 Package Starter Premium Premium Enterprise Custom Brand Awareness Brand Awareness Lead Gen Competition Multiple Brand Awareness Multi Brand Awareness Lead Gen Competition Multiple Brand Awareness Industry Buzz Cost Effective Ease of Use Ease of Use Customer Support Reporting Package Flexibility Package Flexibility Customer Support Package Flexibility Account Management Branding Performance Referal Performance Referal Content Performance Inbound Outbound Performance Inbound Outbound Performance Inbound Outbound 1-3 3-10 10-25 5 - 25 50+ In App Live Chat Social Media LiveChat Email Phone Email Phone Web Demo Email Phone In Person Email Phone In Person Pro Multiple Brand Awareness Cost Effective Ease of Use Performance Referal LiveChat Email Phone 3-5 Consultant Small Agency
- 46. HOW TO GENERATE LEADS?
- 49. DON’T SPRAY AND PRAY
- 50. SELLING TO EVERYONE IS SELLING TO NO ONE
- 51. 1. BECOME A EXPERT
- 52. 1. BECOME A EXPERT
- 53. 1. BECOME A THERAPIST
- 58. MORE THERAPISTS
- 61. 2. GO TO YOUR LEADS
- 73. 3. CREATE WIN WIN SITUATIONS
- 76. 17 Partners Featured Cost 150 PLN Generated 6,400 Page Views 12 New Clients
- 77. CREATE MORE WIN WIN SITUATIONS
- 83. IF THEY SAY NO YOU CAN ALWAYS HACK THEM
- 84. IF THEY SAY NO YOU CAN ALWAYS HACK THEM
- 85. 4. INFLUENCERS
- 98. WE WANT TO GROW FAST
- 99. 99
- 100. 100
- 101. WE WANT TO CLOSE FAST
- 102. 102
- 104. WE ARE GROWING.
- 105. 105
- 106. BUT OUR SALES ARE NOT
- 107. WHAT TYPE OF GROWTH?
- 108. 108
- 116. LEADS SALES
- 119. HOW CAN WE CLASSIFY LEADS?
- 120. 120
- 122. 122
- 123. 123
- 124. 124
- 130. CLASS SYSTEM
- 131. Class Location Specific Logins Keywords Mentions A US 5+ 3+ N/A B Global - Non US 5+ 3+ N/A C Global 3+ 2+ N/A D Global 2+ 2+ N/A E Global 1+ 1+ 10+
- 132. Class Location Specific Logins Keywords Mentions Conversion A US 5+ 3+ N/A 20% B Global - Non US 5+ 3+ N/A 8% C Global 3+ 2+ N/A 3% D Global 2+ 2+ N/A 2% E Global 1+ 1+ 10+ 0%
- 133. 133
- 137. SOLVE ONE PROBLEM AT A TIME
- 138. MICRO FUNNELS
- 139. LEADS SALES
- 140. CLASS E CLASS D
- 142. CLASS D CLASS C
- 144. TRY TO AVOID SKIPPING THE STEPS
- 145. Register ADD FIRST KEYWORD VISIT ANALYSIS DOWNLOAD MOBILE APP VISIT PRICING PAGE UPGRADE
- 146. Register ADD FIRST KEYWORD VISIT ANALYSIS DOWNLOAD MOBILE APP VISIT PRICING PAGE UPGRADE
- 149. SUMMARY
- 150. LEARN WHAT PROBLEM YOU SOLVE
- 151. WHO HAS THAT PROBLEM
- 152. HOW THEY WANT YOU TO COMMUNICATE TO THEM
- 153. Small Business Consultant Small Agency Medium Business Digital Agency Enterprise Business Enterprise Agency KPI Where to find them Preferred Materials Number of Employes Decision Maker Brand24 Package Starter Pro Premium Premium Enterprise Custom 1-20 1-5 20 -200 1-20 200+ 20 - 200 Social Posts Infographics Blog Posts Social Posts Blog Posts Testimonials Infographics Blog Posts Case Studies Case Studies White Papers Slide Decks Case Studies Testimonials Slide Decks Live Presentations Case Studies White Papers Testimonials Live Presentations Social Media MainStream TechMedia Social Media Social TechMedia Social Media Industry TechMedia Events Think Tanks Online Groups Social TechMedia Events Offline Media High End Events Think Tanks Mid-High Events Agency TechMedia Think Tanks Brand Reach Brand Reach Campaign Reach Brand Reach Campaign Reach Lead Gen Brand Reach Campaign Reach Brand Reach Campaign Reach Lead Gen Cx Connected Brand Reach Campaign Reach Conversations CEO Founder Head of Marketing Owner Account Manager CEO VP Marketing Brand Manager Partners Manager Acc Manager Brand Manager Community Man SM Manager Partner Manager Acc Manager
- 154. Small Business Medium Business Digital Agency Enterprise Business Enterprise Agency Keywords Sources Key Selling Points Usage Communication Preference Brand24 Package Starter Premium Premium Enterprise Custom Brand Awareness Brand Awareness Lead Gen Competition Multiple Brand Awareness Multi Brand Awareness Lead Gen Competition Multiple Brand Awareness Industry Buzz Cost Effective Ease of Use Ease of Use Customer Support Reporting Package Flexibility Package Flexibility Customer Support Package Flexibility Account Management Branding Performance Referal Performance Referal Content Performance Inbound Outbound Performance Inbound Outbound Performance Inbound Outbound 1-3 3-10 10-25 5 - 25 50+ In App Live Chat Social Media LiveChat Email Phone Email Phone Web Demo Email Phone In Person Email Phone In Person Pro Multiple Brand Awareness Cost Effective Ease of Use Performance Referal LiveChat Email Phone 3-5 Consultant Small Agency
- 155. 1. BECOME A THERAPIST
- 156. 2. GO TO YOUR LEADS
- 157. 3. CREATE WIN WIN SITUATIONS
- 158. 4. INFLUENCERS
- 159. CREATE MICRO FUNNELS
- 160. Class Location Specific Logins Keywords Mentions Conversion A US 5+ 3+ N/A 20% B Global - Non US 5+ 3+ N/A 8% C Global 3+ 2+ N/A 3% D Global 2+ 2+ N/A 2% E Global 1+ 1+ 10+ 0%
- 163. SOLVE ONE PROBLEM AT A TIME
- 164. DID I PROVIDE VALUE TODAY?
- 167. IF YOU BUY A TICKET TODAY
- 168. 50% OFF - ACTQUICKLY FREE ONE TO ONE CONSULTATION WITH ME
- 169. IF YOU BUY A TICKET TOMORROW
- 170. 30% OFF - PPNTPromo