INCREASE YOUR
SALES PIPELINE
MICK GRIFFIN
CHIEF REVENUE
OFFICER
THE PERCEPTION OF
SALES
6
The Perception of a Sales Person
7
The Perception of a Sales Person
image
60%
-7%
97%
Cold
Calling Is
Ineffective
Decline
Cold Lead
Gen
Expensive
Then
Social
The State Of Sales
THESE PEOPLE MADE
YOUR JOB HARDER
20
The Perception of a Sales Person
21
WE LIKE BEING SOLD
TOO
REASONS STARTUP’S FAIL
NO MARKET NEED
RUN OUT OF CASH
PRICING AND COST ISSUES
NOT ENOUGH INVESTMENT
REASONS STARTUP’S FAIL
NO MARKET NEED
RUN OUT OF CASH
PRICING AND COST ISSUES
NOT ENOUGH INVESTMENT
42%
29%
18%
8%
LEADS
SALES
WHO DO WE WANT TO PUT IN HERE?
HOW CAN WE
FIND THEM?
HOW CAN WE
NURTURE
THEM?
WHAT PROBLEM DO YOU
SOLVE?
WHO ARE YOU SELLING TO?
SELLING TO EVERYONE
IS SELLING TO NO ONE
WHO ARE THEY?
Gender
Male
Age
30 - 45
Location
North
AmericaJob Title
CMO
15- 30
Employees
LinkedIn
Mashable
Infographics
Ease Of Use
Plug and
Play
Integration
Support
Availability
GENDER
AGE RANGE
JOB TITLE
LOCATION
NUMBER OF
EMPLOYEES
WHERE DO THEY HANG OUT?
HOW DO THEY LIKE TO
COMMUNICATE?
HOW DO THEY LIKE TO
LEARN?
CUSTOMER MATRIX
Small
Business
Consultant
Small Agency
Medium
Business
Digital
Agency
Enterprise
Business
Enterprise
Agency
KPI
Where to find
them
Preferred
Materials
Number of
Employes
Decision Maker
Brand24
Package
Starter Pro Premium Premium Enterprise Custom
1-20 1-5 20 -200 1-20 200+ 20 - 200
Social Posts
Infographics
Blog Posts
Social Posts
Blog Posts
Testimonials
Infographics
Blog Posts
Case Studies
Case Studies
White Papers
Slide Decks
Case Studies
Testimonials
Slide Decks
Live Presentations
Case Studies
White Papers
Testimonials
Live Presentations
Social Media
MainStream
TechMedia
Social Media
Social
TechMedia
Social Media
Industry TechMedia
Events
Think Tanks
Online Groups
Social TechMedia
Events
Offline Media
High End Events
Think Tanks
Mid-High Events
Agency TechMedia
Think Tanks
Brand Reach
Brand Reach
Campaign
Reach
Brand Reach
Campaign Reach
Lead Gen
Brand Reach
Campaign
Reach
Brand Reach
Campaign Reach
Lead Gen
Cx Connected
Brand Reach
Campaign Reach
Conversations
CEO
Founder
Head of
Marketing
Owner
Account Manager
CEO
VP Marketing
Brand Manager
Partners Manager
Acc Manager
Brand Manager
Community Man
SM Manager
Partner Manager
Acc Manager
Small
Business
Medium
Business
Digital
Agency
Enterprise
Business
Enterprise
Agency
Keywords
Sources
Key Selling
Points
Usage
Communication
Preference
Brand24
Package
Starter Premium Premium Enterprise Custom
Brand
Awareness
Brand
Awareness
Lead Gen
Competition
Multiple
Brand
Awareness
Multi Brand
Awareness
Lead Gen
Competition
Multiple Brand
Awareness
Industry Buzz
Cost
Effective
Ease of Use
Ease of Use
Customer
Support
Reporting
Package
Flexibility
Package
Flexibility
Customer
Support
Package Flexibility
Account
Management
Branding
Performance
Referal
Performance
Referal
Content
Performance
Inbound
Outbound
Performance
Inbound
Outbound
Performance
Inbound
Outbound
1-3 3-10 10-25 5 - 25 50+
In App
Live Chat
Social Media
LiveChat
Email
Phone
Email
Phone
Web Demo
Email
Phone
In Person
Email
Phone
In Person
Pro
Multiple
Brand
Awareness
Cost
Effective
Ease of Use
Performance
Referal
LiveChat
Email
Phone
3-5
Consultant
Small
Agency
HOW TO GENERATE LEADS?
FRIENDS AND FAMILY
DON’T SPRAY AND PRAY
SELLING TO EVERYONE
IS SELLING TO NO ONE
1. BECOME A EXPERT
1. BECOME A EXPERT
1. BECOME A THERAPIST
MORE THERAPISTS
2. GO TO YOUR LEADS
3. CREATE WIN WIN
SITUATIONS
17 Partners Featured
Cost 150 PLN
Generated 6,400 Page Views
12 New Clients
CREATE MORE WIN WIN
SITUATIONS
IF THEY SAY NO YOU CAN
ALWAYS HACK THEM
IF THEY SAY NO YOU CAN
ALWAYS HACK THEM
4. INFLUENCERS
CREATE INFLUENCER
VALUE
MANAGING THE
FUNNEL
WE WANT TO GROW
FAST
99
100
WE WANT TO CLOSE
FAST
102
WE ARE GROWING.
105
BUT OUR SALES ARE
NOT
WHAT TYPE OF
GROWTH?
108
BREAKING THE
TYPICAL FUNNEL
LEADS
SALES
BEST LEADS
WORSE LEADS
BEST LEADS
WORSE LEADS
HOW CAN WE
CLASSIFY LEADS?
120
122
123
124
CONVERSION IS 6X
HIGHER
CONVERSION IS 4X
HIGHER
CLASS SYSTEM
Class Location Specific Logins Keywords Mentions
A US 5+ 3+ N/A
B Global - Non US 5+ 3+ N/A
C Global 3+ 2+ N/A
D Global 2+ 2+ N/A
E Global 1+ 1+ 10+
Class Location Specific Logins Keywords Mentions Conversion
A US 5+ 3+ N/A 20%
B Global - Non US 5+ 3+ N/A 8%
C Global 3+ 2+ N/A 3%
D Global 2+ 2+ N/A 2%
E Global 1+ 1+ 10+ 0%
133
THE IDEAL CUSTOMER
JOURNEY
SOLVE ONE PROBLEM
AT A TIME
MICRO FUNNELS
LEADS
SALES
CLASS E
CLASS D
CLASS D
CLASS C
TRY TO AVOID
SKIPPING THE STEPS
Register
ADD FIRST
KEYWORD
VISIT ANALYSIS
DOWNLOAD
MOBILE APP
VISIT PRICING
PAGE
UPGRADE
Register
ADD FIRST
KEYWORD
VISIT ANALYSIS
DOWNLOAD
MOBILE APP
VISIT PRICING
PAGE
UPGRADE
SUMMARY
LEARN WHAT PROBLEM YOU
SOLVE
WHO HAS THAT PROBLEM
HOW THEY WANT YOU TO
COMMUNICATE TO THEM
Small
Business
Consultant
Small Agency
Medium
Business
Digital
Agency
Enterprise
Business
Enterprise
Agency
KPI
Where to find
them
Preferred
Materials
Number of
Employes
Decision Maker
Brand24
Package
Starter Pro Premium Premium Enterprise Custom
1-20 1-5 20 -200 1-20 200+ 20 - 200
Social Posts
Infographics
Blog Posts
Social Posts
Blog Posts
Testimonials
Infographics
Blog Posts
Case Studies
Case Studies
White Papers
Slide Decks
Case Studies
Testimonials
Slide Decks
Live Presentations
Case Studies
White Papers
Testimonials
Live Presentations
Social Media
MainStream
TechMedia
Social Media
Social
TechMedia
Social Media
Industry TechMedia
Events
Think Tanks
Online Groups
Social TechMedia
Events
Offline Media
High End Events
Think Tanks
Mid-High Events
Agency TechMedia
Think Tanks
Brand Reach
Brand Reach
Campaign
Reach
Brand Reach
Campaign Reach
Lead Gen
Brand Reach
Campaign
Reach
Brand Reach
Campaign Reach
Lead Gen
Cx Connected
Brand Reach
Campaign Reach
Conversations
CEO
Founder
Head of
Marketing
Owner
Account Manager
CEO
VP Marketing
Brand Manager
Partners Manager
Acc Manager
Brand Manager
Community Man
SM Manager
Partner Manager
Acc Manager
Small
Business
Medium
Business
Digital
Agency
Enterprise
Business
Enterprise
Agency
Keywords
Sources
Key Selling
Points
Usage
Communication
Preference
Brand24
Package
Starter Premium Premium Enterprise Custom
Brand
Awareness
Brand
Awareness
Lead Gen
Competition
Multiple
Brand
Awareness
Multi Brand
Awareness
Lead Gen
Competition
Multiple Brand
Awareness
Industry Buzz
Cost
Effective
Ease of Use
Ease of Use
Customer
Support
Reporting
Package
Flexibility
Package
Flexibility
Customer
Support
Package Flexibility
Account
Management
Branding
Performance
Referal
Performance
Referal
Content
Performance
Inbound
Outbound
Performance
Inbound
Outbound
Performance
Inbound
Outbound
1-3 3-10 10-25 5 - 25 50+
In App
Live Chat
Social Media
LiveChat
Email
Phone
Email
Phone
Web Demo
Email
Phone
In Person
Email
Phone
In Person
Pro
Multiple
Brand
Awareness
Cost
Effective
Ease of Use
Performance
Referal
LiveChat
Email
Phone
3-5
Consultant
Small
Agency
1. BECOME A THERAPIST
2. GO TO YOUR LEADS
3. CREATE WIN WIN
SITUATIONS
4. INFLUENCERS
CREATE MICRO
FUNNELS
Class Location Specific Logins Keywords Mentions Conversion
A US 5+ 3+ N/A 20%
B Global - Non US 5+ 3+ N/A 8%
C Global 3+ 2+ N/A 3%
D Global 2+ 2+ N/A 2%
E Global 1+ 1+ 10+ 0%
THE IDEAL CUSTOMER
JOURNEY
SOLVE ONE PROBLEM
AT A TIME
DID I PROVIDE VALUE
TODAY?
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50% OFF - ACTQUICKLY
FREE ONE TO ONE
CONSULTATION WITH ME
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3 Steps To Converting Your Sales Pipeline