Social Media; The Twitter World - How to and Metrics
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This document provides information about using Twitter effectively for organizations. It discusses that Twitter allows people to vent privately and share random thoughts. Over 106 million users worldwide use Twitter, most between ages 26-34. Tweets are limited to 140 characters. The document outlines Twitter features and provides tips for organizations on how to build engagement through following others, using hashtags and mentions, engaging followers through regular tweeting and retweeting, and tracking success through analytics tools. The goal is to get people to retweet posts and increase an organization's followers over time.
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Social Media; The Twitter World - How to and Metrics
- 1. Twitter World 1
- 2. Why Twitter? “People don’t judge on the content. It’s a way to vent out in a more private way” “I can write any random thought, at a random time and it’s ok” “TWEETIN and RETWEETIN ALL DAY”
- 3. Twitter Basics • Who tweets? – 106 million users worldwide! – Largest age group is age 26-34 years old (30%), increasing amongst young adults. • Features: – Builds engagement, awareness, and a community around a cause. – Multiple conversations at one time – “Tweets” (Twitter’s equivalent to an 140- character status) 3
- 4. Mentions Messages Following Followers People’s tweets Twitter: How-To’s and Tips 4
- 5. Twitter: How-To’s and Tips • Following, you follow others with similar values and mission • Following others might make them follow you, but don’t assume they will follow you back. • Followers people following your tweets 5
- 6. Twitter Lingo • Tweet (140 characters) • Mentions (@) • Retweet • Direct Messages (DM) • Reply • Search • Hashtags (#) 6
- 7. Twitter: Maintenance and Development • Who we reach and how: – Follow (50% rule) – The more followers, the more will follow – Engaging conversations • Goal: Get people to retweet your posts 7
- 8. Promoting your Profile • Share with friends, co-workers, family • Follow people with similar interest, search trends (ie: #contraception) • Write tweeter name on business cards • Create trends and use hashtags
- 9. How to engage followers? • Tweet regularly! • Interact with followers • Share pictures • Say thank you
- 11. Events Calendar Purpose: know what and when to post Keep in mind holidays, future events, health days, and jot them in advance to have consistent posts Keep engagement alive!
- 12. Retwitted? • How to get re-tweeted? – Tweet passionately – Short blurbs with links (ie: bit.ly) – Tell your followers “RT please!” before your tweet – Create trends and hashtags (#) – Re-tweet others, mention people in your tweets, and comment on their tweets. People notice!
- 14. @Cal_Pep General Profile • Followers: 52 • Following: 43 (most are government or HIV organizations) Content • Total tweets in 2012: 5 • Great use of hashtags (#) • Many references and mentions (@)
- 16. @Cal_Pep General Profile • Followers: 52 • Following: 43 (most are government or HIV organizations) Content • Total tweets in 2012: 5 • Great use of hashtags (#) • Many references and mentions (@)
- 18. Best Practices • 50-50 rule • De-activate profiles with similar name • Follow other organizations that work with target audience focusing on their followers • Create events calendar: Tweet at least once every day (options to program your Tweets) • Tweet about what you are doing this moment! Incorporate news stories with mission
- 20. Best Practices • ReTweet! If you retweet, you reach more audiences and increase your probability to get follow • Don’t just ask for support, show support! Retweet other organizations • Integrate Bay Area culture! Show followers you keep in touch with the community • Engage followers! Ask questions, contribute to discussions, “tease” followers to click on links
- 22. Tracking Success • Use analytics software, like Twitalyzer, GetClicky. – Programs measure the number of visits to your Twitter profile, per hour, day or week. – Indicate how much time people spent looking at your posts or profile. • Twitter will soon launch an analytics section
- 28. Tracking URLS • If posts contain links, use URL shorterners like bit.ly and Hootsuite to fit your 140 character tweet. – Track the number of traffic in your posts and the impressions.
- 30. Why HOOTSUITE?