A H E591 Facebook Presentation


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A H E591 Facebook Presentation

  1. 1. Can it return to its higher education roots? FACEBOOK
  2. 2. Objectives <ul><li>What is Facebook? </li></ul><ul><li>History of Facebook </li></ul><ul><li>Facebook as Social Media </li></ul><ul><li>Uses of Facebook in higher education </li></ul><ul><li>Potential Facebook future </li></ul>
  3. 3. What is Facebook? <ul><li>As defined by Facebook’s official Facebook page: Giving people the power to share and make the world more open and connected. </li></ul><ul><li>As defined by Wikipedia: Facebook is a  social networking service  and website launched in February 2004, operated and privately owned by Facebook. </li></ul>
  4. 4. Social Networking <ul><ul><li>Create a personal profile </li></ul></ul><ul><ul><li>Add other users as friends </li></ul></ul><ul><ul><li>Exchange messages </li></ul></ul><ul><ul><li>Notify other users when they update their profile </li></ul></ul><ul><ul><li>Join common interest user groups, organized by workplace, school or college </li></ul></ul><ul><ul><li>Post personal photos </li></ul></ul><ul><ul><li>Ask users questions </li></ul></ul><ul><ul><li>Play games and personalize profile features using Apps </li></ul></ul><ul><li>Send event invites </li></ul><ul><li>Create usernames for companies, departments and organizations to create official business or unofficial community pages </li></ul><ul><li>Create ads </li></ul><ul><li>Send Updates through pages </li></ul><ul><li>Chat </li></ul><ul><li>Update status </li></ul><ul><li>Check in at places </li></ul><ul><li>Much more… </li></ul>
  5. 5. Features and Applications <ul><ul><li>Features </li></ul></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><li>Credits </li></ul></ul><ul><ul><li>Facebook Live </li></ul></ul><ul><ul><li>Messages and Inbox </li></ul></ul><ul><ul><li>Networks, Groups and Like Pages </li></ul></ul><ul><ul><li>News Feed </li></ul></ul><ul><ul><li>Notifications </li></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><ul><li>Poke </li></ul></ul><ul><ul><li>Smartphones </li></ul></ul><ul><ul><li>Status Updates </li></ul></ul><ul><ul><li>URL Shortener </li></ul></ul><ul><ul><li>Usernames </li></ul></ul><ul><ul><li>Wall </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><li>Applications </li></ul><ul><li>Events </li></ul><ul><li>Marketplace </li></ul><ul><li>Notes </li></ul><ul><li>Places </li></ul><ul><li>Platform </li></ul><ul><li>Questions </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul>
  6. 6. 60 Minutes Interview <ul><li>http://www.youtube.com/watch?v=TgFsNWc4s7U </li></ul>
  7. 7. History <ul><li>October 2003 – Harvard undergraduate Mark Zuckerberg writes Facemash </li></ul><ul><li>After being shut down, Zuckerberg used facemash as a study tool for an art history final </li></ul><ul><li>February 2004 – thefacebook.com is launched </li></ul><ul><li>February 2004 – Cameron and Tyler Winklevoss and Divya Narendra accuse Zuckerberg of intellectual property theft </li></ul><ul><li>March 2004 – expands to Stanford, Columbia and Yale </li></ul>
  8. 8. History <ul><li>June 2004 – Facebook incorporated and moved to Palo Alto, CA. </li></ul><ul><li>September 2004 – Adds Group and Wall </li></ul><ul><li>May 2005 – reaches more than 800 campuses </li></ul><ul><li>August 2005 – becomes facebook.com for $200,000 </li></ul><ul><li>September 2005 – high school version available </li></ul>
  9. 9. History <ul><li>October 2005 – Added Photos and international schools </li></ul><ul><li>May 2006 – Opened membership to companies </li></ul><ul><li>September 2006 – all individuals over 13 may join. Adds News Feed </li></ul><ul><li>November 2006 – Adds Share feature </li></ul><ul><li>April 2007 – Adds Networks </li></ul><ul><li>May 2007 – Launches Facebook Platform to develop apps </li></ul>
  10. 10. History <ul><li>October 2008 – Headquarters moved to Dublin </li></ul><ul><li>October 2007 – Facebook’s net worth estimated at $15 billion </li></ul><ul><li>November 2007 – Develops Facebook Ads with Microsoft </li></ul><ul><li>February 2008 – Launches in other languages </li></ul>
  11. 11. History <ul><li>April 2008 – Adds Facebook Chat </li></ul><ul><li>2009 </li></ul><ul><ul><li>January – 150 million </li></ul></ul><ul><ul><li>February – 175 million </li></ul></ul><ul><ul><li>April – 200 million </li></ul></ul><ul><ul><li>July – 250 million </li></ul></ul><ul><ul><li>September – 300 million </li></ul></ul><ul><ul><li>December 350 million </li></ul></ul>
  12. 12. History <ul><li>February 2010 – 400 million users </li></ul><ul><li>July 2010 – Adds Questions. Reaches 500 million users </li></ul><ul><li>August 2010 – Adds Places </li></ul><ul><li>November 2010 – becomes the 3 rd largest internet company after Google and Amazon </li></ul><ul><li>2013 – will become IPO </li></ul>
  13. 13. Navigating Facebook
  14. 14. How is Higher Ed Using Facebook? <ul><li>According to Academia Group: </li></ul><ul><ul><li>420 official pages for a college or university as of January 2008 </li></ul></ul><ul><ul><li>Quick stats: </li></ul></ul><ul><ul><ul><li>307 were general school landing pages </li></ul></ul></ul><ul><ul><ul><li>62 were related to sub-communities within a school (such as specific programs) </li></ul></ul></ul><ul><ul><ul><li>22 represented a school's libraries </li></ul></ul></ul><ul><ul><ul><li>12 were student unions </li></ul></ul></ul><ul><ul><ul><li>8 were branch or satellite campuses </li></ul></ul></ul><ul><ul><ul><li>5 were campus bookstores </li></ul></ul></ul><ul><ul><ul><li>4 were alumni </li></ul></ul></ul>
  15. 15. How is Higher Ed Using Facebook? <ul><ul><li>73% for the institution as a whole </li></ul></ul><ul><ul><li>14% for sub-groups (such as student organizations, academic departments or residence halls) within the campus community </li></ul></ul><ul><ul><li>5% for libraries </li></ul></ul><ul><ul><li>2% for student centers </li></ul></ul>
  16. 16. How is UA Using Facebook?
  17. 17. Future of Facebook in Higher Educaiton <ul><li>According to Tony Hirst of the Open University: </li></ul><ul><ul><li>“ Unofficial&quot; Facebook apps particularly for our students: </li></ul></ul><ul><ul><ul><li>&quot;Course Profiles“ - class badges </li></ul></ul></ul><ul><ul><ul><li>&quot;Find a Study Buddy&quot; - for people taking the same course, receive recommendations based on other people's profiles through notifications </li></ul></ul></ul><ul><ul><ul><li>&quot;My OU Story&quot; - post a status indicating your happiness with a course over the semester, along with a mood indicator. Moods can be graphed over time. Default reply options include: &quot;Cheer up&quot;, &quot;hang on in there&quot;, or &quot;well done&quot; </li></ul></ul></ul>
  18. 18. Future of Facebook in Higher Education <ul><li>http://cw.ua.edu/2011/03/07/professors-torn-on-facebook-use-for-education/ </li></ul>
  19. 19. Future of Facebook in Higher Education <ul><li>Schools: Application that is both mass-reaching, a characteristic of social media, while installing privacy and authentication to give it “official” status </li></ul><ul><li>Colleges pay to become a member institution and allow their students access </li></ul><ul><li>Colleges provide Inigral updated data for the application on courses, clubs and other activities that students can join. </li></ul>
  20. 20. Future of Facebook in Higher Education <ul><li>Adds authentication because it only allows entry through official student IDs or e-mail addresses </li></ul><ul><li>“ One of the first enterprise apps on Facebook&quot; - TechCrunch </li></ul><ul><li>Attempts to avoid the same mistakes of others to bring community features for colleges students back to Facebook </li></ul><ul><li>Facebook abandoned courses feature after broadening beyond campuses </li></ul><ul><li>Options include joining residence hall or student groups that sync with colleges' official data </li></ul><ul><li>Only Facebook friends can access this information </li></ul><ul><li>Schools builds on the original campus success of Facebook </li></ul><ul><li>Difficult to attain “critical mass” of users on each campus to make using apps worthwhile that arch across all colleges </li></ul>
  21. 21. Future Uses of Facebook in Higher Education <ul><li>Other applications: </li></ul><ul><ul><li>“ Name game“ </li></ul></ul><ul><ul><li>A campus news feed </li></ul></ul><ul><ul><li>Gift giving (like a cup of coffee) during finals week </li></ul></ul><ul><li>Students must select “social objects”, a.k.a. interests </li></ul>
  22. 22. Resources <ul><li>http://www.academica.ca/node/4598 </li></ul><ul><li>http://cw.ua.edu/2011/03/07/professors-torn-on-facebook-use-for-education/ </li></ul><ul><li>http://www.insidehighered.com/news/2008/08/19/facebook </li></ul><ul><li>http:// www.inigral.com/howitworks.php </li></ul><ul><li>http:// en.wikipedia.org/wiki/Facebook_features </li></ul>
  23. 23. Resources <ul><li>http:// en.wikipedia.org/wiki/Facebook#History </li></ul><ul><li>http:// www.facebook.com / </li></ul><ul><li>http:// www.facebook.com/facebook </li></ul><ul><li>http:// www.facebook.com/press/info.php?timeline </li></ul>