Are you producing great content but not seeing the most desirable results (comments, likes and shares) on your social channels? Explore concrete steps that will propel your interaction rate and better optimize your efforts on Facebook, YouTube, & Twitter. The session will wrap up with a detailed primer on Google+.

1. How to position your social content!
Thursday, December 1, 11

2. www.edsocialmedia.com
www.admissionsquest.com
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3. Edge
rank
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4. Edge
rank
3
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5. Edge
rank
3
Affinity
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6. Edge
rank
3
Affinity
Weight
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7. Edge
rank
3
Affinity
Weight
Time Decay
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8. Edge
rank
Affinity
“Affinity is the value Facebook assigns to an object’s creator relative
to other Facebook users. In plain English, the more a person
comments, likes, or interacts with your posts, the higher
their affinity to you, and the greater the likelihood that your
posts will show up in their news feed.”
http://www.6smarketing.com/facebook-edgerank-algorithm/
Thursday, December 1, 11

9. Edge
rank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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10. Edge
rank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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11. Edge
rank
Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
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12. Edge
rank
Weight
““Weight” combines what the item is and how it’s being interacted
with. As for the “what,” videos, photos, and links are generally
considered to have the highest weight. In other words, if a fan
views a video on your page, this will score far more points
in Facebook EdgeRank than if they simply visit your page.”
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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13. Edge
rank
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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14. Edge
rank
Weight
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
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15. Edge
rank
Time Decay
“Like Google, Facebook is concerned with the freshness of
content. Newer content and interactions hold more importance
and have a higher likelihood of being published in your news feed. The
older the interactions are with an object, the lower their time decay
score and less of ability they have to push content to the top of
people’s news feeds.”
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Thursday, December 1, 11

16. Edge
rank
Reconsider how you post
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17. Edge
rank
“The days of “schedule-and-go” social media are over.”
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-
Affect-You-higher-education-marketing.pdf
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18. Edge
rank
Tips to boost edgerank
C
a
ll
to
A
c
ti
o
n
P
!
R
E
M
IU
M
!
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19. Edge
rank
Tips to boost edgerank
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20. Edge
rank
Tips to boost edgerank
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21. Edge
rank
Schools to research
The Hun School Northfield Mount Hermon School Proctor Academy
www.facebook.com/hunschool www.facebook.com/nmhschool www.facebook.com/proctoracademy
The Webb Schools
www.facebook.com/TheWebbSchools
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22. Thursday, December 1, 11

23. Have you reserved your channel?
http://www.youtube.com/user/MySchool
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24. Thursday, December 1, 11

25. 48 hours of video are uploaded every minute, resulting
in nearly 8 years of content uploaded every day
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26. Over 3 billion videos are viewed a day
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27. 800M unique users visit YouTube each month
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28. Prime opportunity for schools to be seen!
(the competition’s pretty light...)
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29. Pro Tip: Take
5 minutes to
optimize your
video’s
information
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30. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

31. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

32. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

33. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

34. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

35. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

36. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

37. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

38. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

39. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

40. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

41. Pro Tip: Take
5 minutes to
optimize your
video’s
information
Thursday, December 1, 11

42. Pro Tip:
Don’t forget
to link back
to your site!
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43. Pro Tip:
Don’t forget
to link back
to your site!
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44. Pro Tip:
Linking from
your site
helps as well!
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45. Pro Tip:
Linking from
your site
helps as well!
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46. Thursday, December 1, 11

47. Thursday, December 1, 11

48. Thursday, December 1, 11

49. Thursday, December 1, 11

50. Pro Tip:
Annotations
rock!
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51. Schools on Youtube
The Webb School (TN) Ridley College The Webb Schools (CA)
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53. Thursday, December 1, 11

54. Mine your database for (alums, parents, etc.) for followers
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55. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Thursday, December 1, 11

56. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Thursday, December 1, 11

57. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
Thursday, December 1, 11

58. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Thursday, December 1, 11

59. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Thursday, December 1, 11

60. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each platform
Thursday, December 1, 11

61. Search Landscape
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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62. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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63. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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64. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Thursday, December 1, 11

65. On ly if
yo u’re
into
lo gged +.
go ogle
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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66. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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67. Thursday, December 1, 11

68. Thursday, December 1, 11

69. Circles badge: https://developers.google.com/+/plugins/badge/config
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70. Thursday, December 1, 11

71. Thursday, December 1, 11

72. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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73. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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74. Thursday, December 1, 11

75. Thursday, December 1, 11

76. Thursday, December 1, 11

77. +1 badge: http://www.google.com/webmasters/+1/button/
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78. So why do
I Care?
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81. Thursday, December 1, 11

82. Anchor text
Anchor text
Anchor text
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83. Thursday, December 1, 11

84. Thursday, December 1, 11

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86. Thursday, December 1, 11

87. AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts
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88. ?
AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts
Thursday, December 1, 11

89. Schools on Google+
Concord Academy Stoneleigh-Burnham School
Eaglebrook School The Loomis Chaffee School
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90. Stay Connected!
Peter Baron
AdmissionsQuest & edSocialMedia
Email pbaron@admissionsquest.com
Phone (617) 623-4212
Twitter twitter.com/peterdbaron
twitter.com/admissionsquest
twitter.com/edsocialmedia
Sites www.admissionsquest.com
www.edsocialmedia.com
Thursday, December 1, 11