Social media tool belt presentation at Ravenscroft

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The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.

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Social media tool belt presentation at Ravenscroft

  1. 1. What should be inyour social media toolbelt? www.edsocialmedia.com 1
  2. 2. 2
  3. 3. Thank  you  to  our  sponsors 3
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  5. 5. Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/ 5
  6. 6. 6
  7. 7. Outbound marketing“Outbound marketing is the traditional form of marketing where a companyinitiates the conversation and sends its message out to an audience. ” Photo Credit: Thomas Hawk 7
  8. 8. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ”Credit: Wordstreamhttp://www.wordstream.com/outbound-marketing 8
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  15. 15. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godins idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...”Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketing 15
  16. 16. “...create content that people actually want to see.” 16
  17. 17. “So how does this relate to social media?” 17
  18. 18. What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and MichaelHaenlein define social media as "a group of Internet-basedapplications that build on the ideological and technologicalfoundations of Web 2.0, and that allow the creation and exchangeof user-generated content."[1] Social media are media for socialinteraction, as a superset beyond social communication. http://en.wikipedia.org/wiki/Social_media 18
  19. 19. A real conversation... 19
  20. 20. ...facilitated by multiple platforms 20
  21. 21. How big has the conversation become? 21
  22. 22. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  23. 23. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  24. 24. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  25. 25. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  26. 26. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  27. 27. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  28. 28. 900720540360180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22
  29. 29. 200160120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 23
  30. 30. 200160120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 23
  31. 31. 200160120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 23
  32. 32. 200160120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 23
  33. 33. 200160120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 23
  34. 34. 300240180120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions). 24
  35. 35. 300240180120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions). 24
  36. 36. 300240180120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions). 24
  37. 37. 300240180120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions). 24
  38. 38. “What has this meant to schools?” 25
  39. 39. 26
  40. 40. Racing to2000 fans! 26
  41. 41. Racing toTweeting to2000followers!1000 fans! 26
  42. 42. Connect with our school! 27
  43. 43. ctCo nne ! s w ith u 28
  44. 44. 29
  45. 45. What do you dowhen you get there? 29
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  48. 48. 31
  49. 49. Create, curate & share compelling content. 32
  50. 50. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 33
  51. 51. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 34
  52. 52. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 34
  53. 53. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 34
  54. 54. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 34
  55. 55. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 34
  56. 56. Show ratherthan tell. 35
  57. 57. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 36
  58. 58. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 36
  59. 59. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 36
  60. 60. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 36
  61. 61. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 36
  62. 62. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 37
  63. 63. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/ 38
  64. 64. 39
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  66. 66. Organizations that blog 16 to 20 times per month getmore than 2x more traffic than those that blog fewer than 4x per month 41
  67. 67. Gould Academy 42
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  70. 70. Glog NotesAuthentic student voiceTrust: post without reviewcontent posted 5 days a weekCompensation: digital cameras70,000 views in 4 years1,700 visits in the past two weeks(as of 12/6) Image credit: Gould Academy 45
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  73. 73. Blog ingredients✓Great content that engages readers✓Leadership commitment✓Promote the blog✓Commit to consistency✓Recruit contributors✓Demonstrate expertise 48
  74. 74. http://www.youtube.com/watch?v=kpEcCjpbm5w& 49
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  77. 77. 51
  78. 78. Mashup 52
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  86. 86. 55
  87. 87. Who wears the toolbelt? 56
  88. 88. NewspaperAdmissions Alumni Director English Dept Math Dept Science Dept 57
  89. 89. 58
  90. 90. www.edsocialmedia.com 59

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