Marketing Your Business on Facebook

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Presentation for Mancos Public Library's Brown Bag Tech Series

Presented by Perry D. Lewis and Victoria Petersen

Published in: Technology
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  • 900 million objects that people interact with (pages, groups, events and community pages)Average user is connected to 80 community pages, groups and eventsAverage user creates 90 pieces of content each monthMore than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.Description of a Business Page vs. a personal profilePersonal profile:  all users of facebook must sign up for a personal account.  Once they do, they can create a business Page, group, event, etc.  Business Page:  Alternately known as a Fan Page, a Like Page, or a Business PageIndividuals are “Administrators” of Facebook Business Pages
  • As we saw with the previous stats, there are millions of people getting on Facebook – every day. These are all potential customers – within Facebook, they are a “captive audience” so to speak.Ask how many people have a website (probably most will have one). For people to view your site, visitors must first search for your site. Once they’ve found it, they must either remember your website name, or bookmark it to their computer. That can be a stumbling block when the number one site in the US is Facebook – everyone is already going there.“Go where your customers are…” Visitors can now follow you to get updates directly in their FB feed/stream. That’s half the battle!!We also saw with the stats, that people share information constantly on Facebook – so even if a person is not following your company – they can see your information if it is shared by a friend of theirs. We will talk more about this later when we go over Administrator Analytics…EngagementThe whole purpose of Facebook is Communication. People are constantly interacting and engaging with each other – and that is what you need to do with your business page.
  • Steps - make sure we talk about choosing the right category - product, etc - this cannot change
  • A vanity URL is simply a “pretty” address. Normally, a profile or business page has a long string of numbers and other characters to identify it. Trying to point people to your page using this address is next to impossible to say out loud – and sending via email, it may be long enough to break…Once your page has 25 ‘fans’, you can register a Vanity URL, or “Username”.Facebook.com/...username – short, simple, and sweet.You can say, “just visit my page at Facebook.com/...username”. Makes it much easier to remember, or even search for you.
  • FBML & iFrames enable you to build Facebook applications that deeply integrate into a user's Facebook experience, whether they be a Business Page, or another application such as a quiz or game. Facebook is currently deprecating FBML – it will still be supported, but this is something that FB will be moving away from.How to Add: 1. Add the Static FBML App – use the link above2. Set Up Your Tab – go to your page, and “Edit Page”. Click “Application Settings”3. Add Your Content4. Make It the Default Landing PageInteractive widgets: email opt-in, polls, contests
  • Facebook Insights provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners are better equipped to improve their business with Facebook. 
  • Reach Your Target CustomersConnect with more than 500 million potential customersChoose your audience by location, age and interestsTest simple image and text-based ads and use what worksDeepen Your RelationshipsPromote your Facebook Page or websiteUse our "Like" button to increase your ad's influenceBuild a community around your businessControl Your BudgetSet the daily budget you are comfortable withAdjust your daily budget at anytimeChoose to pay only when people click (CPC) or see your ad (CPM)
  • Marketing Your Business on Facebook

    1. 1. Marketing your Business on Facebook<br />MPL Brown Bag Tech Series<br />
    2. 2. People on Facebook<br />More than 500 million active users<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />March 2010 - Facebook became the #1 most visited site in the US - overtaking Google<br />March 2010 - Facebook became the #1 most visited site in the US - overtaking Google<br />
    3. 3. Activity on Facebook<br />Over 900 million objects<br />Average user is connected to 80 FB pages<br />Average user creates 90 pieces of content each month<br />More than 30 billion pieces of content shared each month.<br />More than 30 billion pieces of content shared each month.<br />
    4. 4. Mobile Users<br />There are more than 200 million active users currently accessing Facebook through their mobile devices.<br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />
    5. 5. Facebook Business Page<br />A Facebook page allows public figures, businesses, or brands to create a space to share information, interact with their fans and create an interactive forum on Facebook.<br />Personal Account vs. Business Account<br />“Home on Facebook”<br />People do not have to visit your “Home” to get your updates<br />
    6. 6. Interact and Engage<br />“Go where your customers are…”<br />The Name of the Game: Engagement<br />Contribute to the Conversation<br />
    7. 7. Setting Up a Business Page<br />The Easy Part!<br />Create Your Page - http://www.facebook.com/pages/create.php<br /><ul><li>Select a Category
    8. 8. Select a Name</li></ul>You’re Done!<br />
    9. 9. Vanity URLS<br />What are they?<br />Why would you want one?<br />How To:<br />
    10. 10. FBML/iFrameApplications<br />HTML, FBML & iFrames<br />How to add/enable it to your business page<br />Landing Pages<br />e-Commerce<br />Interactive widgets<br />Facebook Places<br />
    11. 11. Custom Page Examples<br />
    12. 12. Administrator Statistics<br />Insights<br />Impressions<br />Review Both and how you can use them for analyzing your marketing<br />
    13. 13. Administrator Emails<br />
    14. 14. Events<br />Here’s How:<br />Name<br />Date/Time<br />Upload a Photo<br />Invite Friends<br />
    15. 15. FB Advertisting<br />Reach Your Target Customers<br />Promote your Facebook Page oryour Website<br />Control Your Budget<br />

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