Social Media: By the NumbersFACEBOOK (est. 2004)955 million – Number of monthly active Facebook users as of July 1, 2012545 million – Number of daily active Facebook users as of July 1, 2012538 million – Number of monthly active Facebook users that log in via mobile (7/1/12)100 billion – Estimated number of photos on Facebook by mid-2011TWITTER (est. 2006)225 million – Number of Twitter accounts100 million – Number of daily active Twitter users in 2011 (31.9% annual growth)20.2 million – People following Lady Gaga (Twitter’s most popular user)250 million – Number of tweets per day during October 2011 Years to Reach 50 Million Users:BLOGS Radio (38 Years)39 million – The number of Tumblr blogs TV (13 Years) at the end of 2011 Internet (4 Years) iPod (3 Years)70 million – Total number of WordPress blogs at the end of 2011 Facebook added 100 Million in less than 9 months
The Growth of Facebook (mobile vs. all formats) Mobile Monthly Active Users Worldwide (in millions) Monthly Active Users Worldwide (in millions)1000 950 955 900 901 850 845 800 800 750 739 700 680 650 600 608 550 550 538 500 488 482 450 431 432 400 376 350 360 325 300 305 288 250 242 245 200 196 150 155 129 100 101 75 50 50 0 1-Apr-09 1-Jul-09 1-Oct-09 1-Jan-10 1-Apr-10 1-Jul-10 1-Oct-10 1-Jan-11 1-Apr-11 1-Jul-11 1-Oct-11 1-Jan-12 1-Apr-12 1-Jul-12
Social is the hottest topic today! Always in the news:Tons of buzz words: But social is just the evolution of word of mouth, so let’s break this down…
NEW MEDIA SUPPLY CHAIN CONTENT CONTENT DELIVERY NETWORK HARDWARE TERMINAL CONVERSATION
GIVE value if you want to GET value in return.
Social Campaign Model1. Identify Opportunities Research; Monitor current conversation spaces2. Create Remarkable Content “Remarkable” = Content that makes people remark/comment3. Develop Delivery Channels Create a new channel/audience or leverage already existing?4. Manage Conversations Long term necessity; Establish leadership presence
The Shift Away from Disruption Marketing“Only twenty years ago, our access was bounded by the books we owned, the TV showswe watched, and the books in our library. Today, because of the web, we’re seeing anexponential increase in the amount of information that we have access to.“In a world of too much information, the only way to be successful will be to fit inseamlessly and naturally into people’s lives. You can introduce new content and newideas to people, but it will need to feel natural or it will be ignored at best, infuriating atworst. The best way to do this will be through people’s friends.” - Paul Adams, Product Development at Facebook (ex-architect of Google+)
TRUST AND TRANSPARENCY• Hierarchy of Trust• Results of 2012 Edelman Trust Barometer Study• Integration and Buy-in from Executives• Opaque Ceiling Effect
Google Image Search for CEO (All Results on Page 1): …woah!
Opaque Ceiling Effect I see what my friends, family, and acquaintances are doing every single day (“people like myself”),but I can’t see what is happening in the boardroom. If a business wants to build trust, transparency is a necessity!
Fantastic example of a social savvy executive: