Social Media Community Use

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Presentation delivered to the Michigan Neighborhood Association on Friday, September 23rd, 2011. Social Media Use, Facebook, Creating a Facebook page, Community Use, Opportunities and Challenges,

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Social Media Community Use

  1. 1. The Powerful Social Media<br />Telecommunications, Information Studies & Media<br />Michigan State University<br />Laeeq Khan<br />
  2. 2. Agenda<br />Introduction<br />Facebook<br />Creating a Facebook Page<br />Managing it successfully<br />Opportunities/Challenges<br />
  3. 3. The Social Media Revolution<br />Turning communication into an interactive dialogue!<br />
  4. 4. Facebook<br />“Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers”.<br />http://www.facebook.com/press.php<br />
  5. 5. Why Facebook? <br />More than 800 million active users<br />More than 50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />http://www.facebook.com/press/info.php?statistics<br />
  6. 6. Popularity<br />There are over 900 million objects that people interact with (pages, groups, events and community pages) <br />Average user is connected to 80 community pages, groups and events <br />More than 250 million photos are uploaded per day<br />There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products <br />
  7. 7. Michigan<br />4 720 200 Facebook users in the Michigan<br />Makes it #9 in the ranking of all Facebook statistics by country. <br />http://www.socialbakers.com/united-states-facebook-statistics/michigan<br />
  8. 8. Online Visibility<br />An important part of the branding strategy & promotional campaigns<br />Lets go where everyone already is<br />
  9. 9. Ready for a Facebook page?<br />
  10. 10. Creating a FB page<br />
  11. 11.
  12. 12. Facebook Pages<br />Pages allow multiple admins<br />Pages provide analytics<br />Publicly visible<br />Allow updates to fans – like mass emailing<br />
  13. 13. Pages<br />Incentive to become a fan on the page<br />Are you adding value?<br />Organization goals and relationship with social presence<br />
  14. 14. Managing the page<br />Who will create the page and manage the content?<br />
  15. 15. Distinguish your presence!<br />
  16. 16. Integrated Presence<br />Syndication to Twitter<br />Presence on YouTube <br />
  17. 17. What to post on the page?<br />Famous quotes<br />Weather<br />Latest news about the association<br />Event text and photo updates<br />
  18. 18.
  19. 19. Walking a fine line<br />Two-way communication<br />Interactivity with responsibility<br />Nestle<br />Greenpeace<br />
  20. 20. Conclusion<br />Social Media is engaging<br />Harness its power wisely<br />May take various forms but the idea remains the same – Online connections need to be effectively utilized to one’s advantage<br />

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